I spoke at Wordcamp Mumbai 15-16th March 2014. I spoke about a new practice called 'No SEO'

1. No SEO, A More powerful way to do
SEO with WordPress
Annkur P Agarwal

2. @annkur #SeoMeow #WCMumbai
#SeoMeow
#WCMumbai
Known SEO. No SEO.

3. I AM
• Naam: Annkur P Agarwal
• Kaam: Co-founder – PriceBaba.com
• Alumni – 500 Startups
• Blogging @ annkur.com (now responsive)
• Volunteer @ HeadStart Network
• Twitter @annkur
• Email annkur@pricebaba.com
• SuperPower: I design the best ppt you ever saw ;)

4. I Am Not
Not to be mistaken for
Harsh Agarwal
aka @denharsh
aka the SEO guy!
The differences are plenty … but most
importantly
Image via Facebook / Harsh Agarwal

5. THIS
Image via Facebook / ShoutMeLoud

6. • Local
• Content
• Value
• Memorable
• Real love
Image via newHDwallpapers@annkur #SeoMeow #WCMumbai

7. SEO
What do we know about it?
@annkur #SeoMeow #WCMumbai

8. Okay, Give Me SEO Tips
@annkur #SeoMeow #WCMumbai

9. Why Are SEOs So Popular?
Why are the folks related to SEO so popular?
@annkur #SeoMeow #WCMumbai

10. Search Engine
• What Is It?
• Why Do Search Engines Exist?
@annkur #SeoMeow #WCMumbai

11. Gulab Jamun
@annkur #SeoMeow #WCMumbai

12. Search Engine
• Is the middle man
• It is supposed to let the user find something they
are searching for
• Do you remember that stranger who sent you to
nandoo halwai?
• Though! On the web the stranger is sticky
on a separate note - difference between searching
and finding http://bit.ly/wcmum007
@annkur #SeoMeow #WCMumbai

13. How Did Our Stranger Know Nandoo
Halwai?
• (S)he tried the Gulab Jamuns himself?
• (S)he overheard many people talking about
Nandoo?
• (S)he saw a rush at that shop?
@annkur #SeoMeow #WCMumbai

14. But What If You Liked Sambhoo Halwai
More?
Image source http://ayummygreenworld.wordpress.com/2012/12/23/kesariya-gulab-jamun/

15. So what did the stranger think?
What could be the reasons he sent you to
Nandoo?
@annkur #SeoMeow #WCMumbai

16. So back to our koschen
But What If You Liked Sambhoo Halwai
More?
• How will the stranger know that?
• How will the stranger tell you what to go for
Nandoo or Sambhoo?
• What if Nandoo’s quality deteriorated over
time? How will the stranger advise you better?
@annkur #SeoMeow #WCMumbai

17. You will never know what are the
assumptions, experiences &
preferences that prompted the
stranger to send you to Nandoo.
Lesson:
There are more factors affecting SEO
than you can imagine.
@annkur #SeoMeow #WCMumbai

18. The SEO Lie
• I acquired 1.2 million unique visitors / month
sometime back
• Q: how much money did I make?
@annkur #SeoMeow #WCMumbai

19. The SEO Lie
• So 10 people, after a spending of INR 50L,
consulting from top business folks In India and
Silicon Valley and we make …
• INR 1.25L / month. Good enough? Pure SEO +
Ads income.
• NOT WORTH IT!
@annkur #SeoMeow #WCMumbai

20. Ideally
Ideally SEO compliments a good business
@annkur #SeoMeow #WCMumbai

21. Some Technical
• Site Speed
• Bounce Back
• Page Rank / Authority / Backlinks / Citations
• Click Through Rate
• Returning Visitors & Direct Traffic
• User Interaction / Time Spend / PVs
@annkur #SeoMeow #WCMumbai

22. Good SEO Practices
• All of the above technicals that can affect your
SEO can be directly tied to user experience &
traditional marketing for your product /
service
SEO is the means to reach an end goal, not the
original purpose.
@annkur #SeoMeow #WCMumbai

23. Search Result Page

24. Ideas? (Why NO SEO!)
• Why Site Speed & How to improve it?
• Why care for bounce back? How to …
• Backlinks  Why, How?
• CTR – Why? How?
• Returning Visitors? How?
• User Interaction? Why? How?
@annkur #SeoMeow #WCMumbai

25. Some Common Mistakes
• Anchor Text Abuse
• Tag cloud / Category – Wordpress
• Comment Spam (both ways)
• Meri Site aur Meri Site, I scratch my own back
@annkur #SeoMeow #WCMumbai

26. Innocent Mistake
All I wanted to do is share your content to my 4500+ twitter followers.
@annkur #SeoMeow #WCMumbai

27. Must Do
• Go on the ground and see how actual users
use your site. On what devices and how do
they navigate.
• Mobile is huge. For PriceBaba 51% traffic is
now mobile web. Don’t screw that up,
usability would be a bigger factor when
considering SEO for mobile.
@annkur #SeoMeow #WCMumbai

28. Do consider
• Schema.org – structured results – helps search
engine read your content in context, show
better search results
@annkur #SeoMeow #WCMumbai

29. Request
• Give up the obsession with backlinks
• It is very important. But you don’t need
Backlinks
you need….?
@annkur #SeoMeow #WCMumbai

30. • YOU NEED A SCALABLE BACKLINK STRATEGY.
And that cannot be gamed.
@annkur #SeoMeow #WCMumbai

31. No SEO / OFFLINE SEO
• Consider Doing NO SEO.
• Everything you do online and offline is SEO.
• Good Product + Good Marketing = Good SEO
• Even Advertising Builds Your SEO
• Think, Would Annkur (me) want to rank #1 on Google
for “Annkur” or Google would want me to rank #1 for
my name?
@annkur #SeoMeow #WCMumbai

32. Remember this? 1994 - 1996
Think of your offering as in the real world!

33. Questions?
@annkur aka the
PriceBaba!
#SeoMeow

34. NETWORKING