This document summarizes the goals and strategies of the italiansoccernet.blogspot.com website. The goals are to connect with soccer fans worldwide and communicate news about Serie A. The target audience is males and females aged 16-25 in Toronto interested in Italian soccer. Key strategies include blogging about Serie A matches and news, engaging on social media like Facebook and Twitter, and analyzing website performance metrics. The blog has been successful in reaching an international audience and those aged 18-24, but engagement on social media remains low and the blog quality could be improved. Moving forward, strategies include better content, images, and design along with a monthly email newsletter.