SEO Surgery India 2.2 Intex seo audit report

www.obbserv.com/seo
SEO Surgery 2.2
Domain: http://www.intex.in
Brief Analysis
S.No Parameters Details: Intex
1 Technology/Framework ASP.NET
2 No of Pages indexed in Google 9,030
3 Trust Flow / Citation Flow 13 / 39
4
Google Page speed
Desktop : 73
Mobile : 63
5 Page authority 52
6 Domain authority 45
7 No. of Referring Domains 1,809
8 Mobile Friendly and Responsive Website is mobile friendly
9 robots.txt Present
10 Sitemap Present
11 Meta tags - Home Page
Title: Unoptimized
Description: Present
12 Heading tag Need optimization
13 Internal linking Need optimization
14 Estimated Traffic
1.2 Million per month
(70% brand searches)

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Audit Overview
SEMRush Dashboard View for Intex
Good Job Intex!
1. Brand Value & Authority is good, can be leveraged to scale the traffic by manifold.
2. Majority Backlinks are not toxic. ( at overview level )
3. Portal is intuitive.
4. Guessing that they code well
Surgery of Intex
We have analysed 5000 pages of the website and found the following concerns
and Technical Issues:

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1. Page Speed Optimization Required:
Website is performing relatively slow on mobile and desktop.
● Google Page Speed Analysis
● GTMetrix Page Speed
How to Fix this?
● Eliminate render-blocking JavaScript and CSS in above-the-fold content
● Reduce server response time
● Leverage browser caching - needs to set the expiry of content.
2. Google Analytics Code placed inconsistently
Google Analytics should be placed in the <head> section before the </head> tag

www.obbserv.com/seo
● No GA code on product pages
● Currently, it is placed in the bottom of the page for some sections
3. Website not secure
The website is not using https, a secure communication protocol. Even for sites that do not
collect sensitive customer information, search engines suggest that switching to https is an
increasingly good idea and may help improve rankings.
Suggested SSL: Branded Enterprise Validation that contains company name in the Green Bar
in the address bar
4. Self Referencing Hreflang Tags missing on subdomains
At present, only “Domain level Hreflang” tags are being used on the website for different
subdomains like nepal.intex.in & russia.intex.in

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If your page doesn’t contain a self-referencing hreflang in its set of hreflang attributes, those
attributes may be ignored or interpreted incorrectly.
Include this page’s URL and language code in your set of hreflang attributes.
● But as our pages are quite similar on different subdomains, we should use
Self-Referencing hreflang tags instead of html lang tags
5. Subdomains containing duplicate title & meta descriptions
Example- http://russia.intex.in/ & http://kazakhstan.intex.in/
For example-
In Nepal and In India
Pages http://nepal.intex.in/mobiles & http://www.intex.in/mobiles have duplicate Meta Tags(both
are using India in their titles) as shown below

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6. Content missing on Product Category Pages:
Content needs to be added on website because-
● Proper structured content on Homepage and Category pages as it is the most important
factor required for Search engines in terms of Ranking as well as for users to understand
the website.
● Text to html ratio should be 4%
● Adding keywords and search phrases to content to make it more relevant
● Ensure that text is visible in Google version of website
Example- https://www.flipkart.com/smart-wearables-store
The above page is ranking on “smart wearables” keyword above
http://www.intex.in/smart-wearables

www.obbserv.com/seo
7. Title Tags are not optimized
These are the most important way to inform the search engines about which keyword you want
to rank. Presently, all the webpages have un-optimized titles which is count as very necessary
point in ranking positions. Search engines prefer and promotes the website with perfectly
optimized titles.
● Example: http://www.intex.in/

www.obbserv.com/seo
8. Heading Tags missing
h1 headings still help define your page’s topic for search engines and users. If an <h1> tag is
empty or missing, search engines may place your page lower than they would otherwise.
● Example: http://www.intex.in contains no <h1> Tag
● FIX: A relevant h1 heading for each of your page. Main keyword should be mentioned in
<h1> tag
9. Schema.org not found (Improvement)
Implementing schema.org structured data in a page lets search engines understand more about
the content and can allow pages to be shown in different search features, such as Reviews and
Ratings. This can help in increasing click-through rate.

www.obbserv.com/seo
Example of a website with Schema Implemented shown below-
10. Self Canonical Tags not present on the site (Improvement)
● A canonical tag specifies the source URL (or original content page) of a given webpage
to a search engine.
● Canonical tags are used to declare a single page as its own source, or for duplicate
pages, to reference their source / originating page.

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11. Duplicate Title and h1 Tags
● It is a bad idea to duplicate your title tag content in your first-level header.
● If your page’s <title> and <h1> tags match, the latter may appear over-optimized to
search engines
● Instead, we should use semantic keywords in h1 and title & vice-versa

www.obbserv.com/seo
12. Images don’t have alt attributes
● Alt attributes within <img> tags are used by search engines to understand the content of
our images.
● If we neglect alt attributes, we may miss the chance to get a better placement in search
results because alt attributes allow you to rank in image search results.
13. Breadcrumbs not present on the portal (Improvement)
Breadcrumbs are useful in SEO because
● They point keywords to certain pages
● This helps the search engines understand how different pages are interrelated.
● They improve the internal linking structure of your site
● Breadcrumbs can provide additional benefits if paired with contextual linking to their
related pages.
● Schemas can be used to describe breadcrumbs

www.obbserv.com/seo
14. Internal links contain nofollow attribute
● Some of the Internal Links on the website contains “rel=nofollow”. Tag
● Make sure not to use nofollow attributes by mistake. Remove them from <a> tags, if
necessary.
15. Broken Links should be fixed
● These errors prevent users and search engine robots from accessing your web pages,
and can negatively affect both user experience and search engine crawlability. This will
in turn lead to a drop in traffic driven to your website.
● Also, a crawler may detect a working link as broken if your website blocks our crawler
from accessing it.

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● Link to 404s
16. Website should use AMP functionality on blogs
● Accelerated Mobile Pages (AMP) are a variant of HTML pages
● These are mobile web pages that load and render quickly and are easy to read and
navigate on portable devices
● They enhance the user experience
***
The Infinite Triangle - Obbserv

www.obbserv.com/seo
Grow Traffic- Important Focus/Hacks
1. Focused content by exhaustive competitor success analysis
Similar authority websites and performing better
a. Keywords Research with the reference of time - Twitter is a powerful tool to
get real time stats.
b. For Eg. NDTV leveraging the authority to rank ( may be )
2. Look for a dynamic content generation in a more creative way
Moment of Obbserv.
a. http://www.intex.in/compareproducts
i. 4,3,2 - combination of all products in a category.
b. Voice search would be leveraged
c. Uniqueness would be essential
d. How deep can you go ?
3. Analytics Tools - Get access to right data - every tool has their expert dimension:
a. SEMRush - detailed auditing, keyword tracking, content analysis, link toxicity,
topic research, update alerts.
b. AHREF- domain rating, URL rating, backlinks
c. CrazyEgg ( Hubspot ) / SmartLook - User Behavioral Analysis

www.obbserv.com/seo
Co-creating the digital exponential growth for the brands
Obbserv extends the audit opportunity for the Ecosystem
https://www.obbserv.com/seo-surgery-India-2.2-webinar
Recent SEO Updates
1. Mobile-first algorithm

www.obbserv.com/seo
2. Recent CORE Update - all clueless:
3. Voice Search - contextual and long tail
4. Indexing is slow by Google : Sitemap - prioritized well, internal linking web to be dense

SEO Surgery India 2.2 Intex seo audit report

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