2. porsche design
studio
Company Profile
Porsche Design Studio in Zell am See, Austria, stands for the distinctive,
timeless and unmistakable design signature that characterizes all of the Por-
sche Design Group’s products. The studio also does work for other compa-
nies in the areas of industrial and product design.
Today, Porsche Design Studio is one of Europe’s most recognized design
companies. Porsche Design is one of the leading luxury brands in the high-
quality men’s accessories business sector. The products stand for functional,
timeless and purist design and represent impressive technical innovations.
Porsche Design is only available in Porsche Design stores, shop-in-shops,
exclusive department stores and upmarket specialist shops.
3. porsche design
studio
Design Philosophy
The Porsche Design Studio creates unique products. For Porsche Design.
And for other major brands. Every detail betrays the company‘s automotive
origins. The unique Porsche signature can be seen in the product‘s enginee-
ring, material selection and finish. The result is a perfect combination of de-
sign and function. Well-engineered, innovative and pure. Every design object
that is created in the Porsche Design Studio has the potential of becoming a
classic. It is here that traditional craft skills go hand in hand with innovative
engineering.
All of the designs to come out of this studio bear an unmistakeable signa-
ture, resulting from their clear and functional forms, the careful choice of
materials, and the high quality of their finish. A successful concept that has
never failed to capture the prevailing spirit of the times.
4. porsche design
studio
Briefing
Project Details
As RAM is aware of the latest technology on billboard construction and
lighting, technical background is provided and shall not be the concern of
the designer. Creativity shall be used rather to create a unique aesthetic than
in dealing with technical problems.
Key attributes of the design concepts are:
• Tailor made solution - stand out amongst competitors
• Importance of symbols. Standing for success, progress
• Least heat emission – low electricity consumption
• Application of the design theme to all products
• Solution shall be superlative
• Arabian decoration can be considered but is not crucial to the design
• Feasibility
• Aesthetics shall be inspired and outlined by the
Porsche Design style to create a contemporary appearance
Products of interest are:
• free standing
• 6 sheet vertical 1800x1200
• 12 sheet landscape 1800x2400
• escalator crown
• pillar mounted
• roof hanging
• theme walls
• outside station small format
• megacoms
• unipoles
• vertikal totems
40. porsche design
studio
design details
The aesthetic derives from a picture frame
The voluminous surface around the image helps to focus on
the contents
The image floats within the monumental frame
The connections between the segments are inspired by the
Right Angle Media logo
The frame consists of welded steel which is dark grey
powder-coated to achieve a sophisticated stone-like
appearance
The image is placed on a glass panel
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