VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.

1. How To Get Featured
By Apple & Google
www.AppAgent.co

2. Founder at AppAgent
Hi! I’m Peter Fodor
‣ Mobile game marketeer
‣ Former co-founder at Flow Studio
‣ Launched 13 games and apps
‣ Reached 7 000 000 downloads
‣ Featured by Apple, Google, Microsoft & Amazon

3. Game Monetization
Positioning
& key message
App Store
Optimization
Segmentation
& re-engagent
Business
Development
User Acquisition Media OutreachApple & Google featuring
AppAgent

4. Tweak Lukas Korba
Clients

5. Why is it good to be
What is important about being
Who is in charge of getting
How to get
featured

6. $ 1 000 000
For free
3 hacks worth
Why is it good to be
What is important about being
Who is in charge of getting
How to get

7. $2,23
CPI
@petrfodor #gic15
W
hy
Source: chartboost.com

8. 430
games every day
Source: PocketGamer.biz@petrfodor #gic15

9. Boost
@petrfodor #gic15

10. Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
W
hat
@petrfodor #gic15

11. Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
80% of the
featuring is game
originality and
execution
Tweet this!
@petrfodor #gic15

12. Soft launch is about
risk reduction both for
you and Apple/Google
Timing
Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15

13. Using the latest Apple
& Google technologies
significantly increases
chances for featuringUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15

14. An awesome icon,
perfect screenshots,
memorable name and a
video is a must have.Unique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15

15. Be active and pitch
managers 1-2 months
before the launchUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15

16. Avoid high seasons,
national holidays and big
releasesUnique product
Soft launch data
Latest technologies
App presence
Communication
Timing
@petrfodor #gic15

17. To whom should I talk to at ?
W
ho
@petrfodor #gic15

18. Managers
Editorial
Dev relations
@petrfodor #gic15

19. Million hack I.
$@petrfodor #gic15

20. Tweet this!
“Email Hunter” Chrome extensionSearch LinkedIn “App Store Manager”
@petrfodor #gic15

21. ‣ Look and originality are more than numbers
‣ Featuring for 1-2 weeks
‣ Best New Games, Best New Updates,
Collections, Editor’s Choice.
‣ Featuring on D1 and later in collections
‣ You never know…
@petrfodor #gic15

23. Tweet this!
Step 1 Step 4Step 2 Step 3 Step 5
@petrfodor #gic15

24. ‣ An exclusive launch
‣ The very latest iOS tech (Metal, ReplayKit, App Thinning)
‣ Heavy use of the A9 chip
‣ An optimization for iPhone 6S+ and iPad Pro
‣ Sub 100 Mb builds
‣ Localizations
How to please Tim?

25. 50 000 &
750 000
downloads

26. Nice but what about ?
@petrfodor #gic15

27. Dev relations
local
Dev relations
regional
Indie
games
Biz
dev
Editorial
@petrfodor #gic15

28. ‣ Data: retention & ARPU from softlaunch
‣ 10 000+ downloads, 4.2+ rating, Play S.
‣ Featuring for 1 week, often after the launch
‣ New and updated games, collections…
‣ Editorial team sends a review of the game
@petrfodor #gic15

29. ‣ Android shaped icon is a must
‣ Video without Apple logos/badges/devices
‣ Simultaneous launch on mobile platforms
‣ Play Services integration
‣ At least one non-manipulated screenshot per device
‣ AdMob and Google Analytics is nice to have
‣ Localizations
How to please Larry?

30. 35 000 downloads
in a week

31. How to catch their attention?
H
ow
@petrfodor #gic15

32. 1. Proof
Award
Previous success
Team track record
Game preview
Data from softlaunch
User quotes
@petrfodor #gic15

33. 2. Story
Game
Development
Character
Team
Related to the manager
@petrfodor #gic15

34. Michael Vandorf
Michael,

36. Million hack II.
$@petrfodor #gic15

37. Tweet this!

38. Million hack III.
$@petrfodor #gic15

39. Leverage featuring to get media attention
and remind them of your game.
Tweet this!
@petrfodor #gic15

40. “Hey Anna,
I just wanna remind you about
Ocean Blast. The game has just
been featured by Apple in Best
New Games in the US. Would
you like to give it a try?”
@petrfodor #gic15

41. Yeah, I’ve made it! What’s next?
W
hen
@petrfodor #gic15

43. Have a post-launch marketing plan.
Featuring isn’t everything!
Tweet this!
@petrfodor #gic15

44. key takeaways
5
Sum
m
ary
@petrfodor #gic15

45. ‣ Product is king
‣ Outstanding presentation
‣ Think like Apple & Google
‣ Communicate actively
‣ Post launch marketing
5@petrfodor #gic15

46. AppAgent
Mobile Games Marketing
www. .co
@petrfodor / +420 739 632 848
H
IR
E
M
E!
#gic15