A parable about a CIO and CFO of IT at a global provider of title insurance and settlement services. An introduction to Technology Business Management (TBM) and Apptio's product offering. An exploration of a CIO's day-to-day and long-term strategic challenges and focus areas.

1. © 2014 Apptio, Inc. All rights reserved.© 2014 Apptio, Inc. All rights reserved.
The Black Box of IT:
A Parable

2. © 2014 Apptio, Inc. All rights reserved.
Does it seem like your IT value hidden in a black box?

3. © 2014 Apptio, Inc. All rights reserved.
Can you find the IT cost information that you need?
Visibility
Do you have clear visibility
into your IT systems and
cost?
Repurpose
Have you tried to
repurpose existing
enterprise tools, only to
find that they did not give
you what you needed?

4. © 2014 Apptio, Inc. All rights reserved.
Is this how IT Finance feels after trying
to understand IT budget and
performance?

5. © 2014 Apptio, Inc. All rights reserved.
Is there a better way?
How can IT and IT Finance speak the same language to better work together?

6. © 2014 Apptio, Inc. All rights reserved.
Patrick is the CIO of a global
provider of title insurance and
settlement services.
Meet Patrick

7. © 2014 Apptio, Inc. All rights reserved.
Patrick was tired of cutting
Most of his cuts came from areas of
technology that could finance
innovation opportunities.
He has already made many cuts
to his discretionary spending to
balance the budget.

8. © 2014 Apptio, Inc. All rights reserved.
Ann is the CFO of IT of the global
provider of title insurance and
settlement services where Patrick
works.
Meet Ann

9. © 2014 Apptio, Inc. All rights reserved.
Focus on the IT financials
Wants to understand business
outcome of all IT investments
Patrick
Ann and Patrick do not always see eye to eye
Focus on IT operational
performance
Wants to be able to innovate
Balance growing the business
with running the business
Ann

10. © 2014 Apptio, Inc. All rights reserved.
Patrick wants to give his company what it needs for the future
He wants to help grow the business, and not just run the business

11. © 2014 Apptio, Inc. All rights reserved.
It’s time for IT and IT Finance to speak the same language
If Patrick and Ann could speak the same language, they could develop a
richer understanding of IT and how to drive business outcomes.

12. © 2014 Apptio, Inc. All rights reserved.
Solution: Present IT spending in business terms
Patrick’s business partners
operate through investment
portfolios where tradeoffs were
common.
Patrick knew that if he could
present IT spending in business
language, he could collaborate
with his business counterparts to
make those tradeoffs.

13. © 2014 Apptio, Inc. All rights reserved.
Legacy solutions are no longer working
Historically, Patrick used spreadsheets, customer relationship management (CRM),
enterprise resource planning (ERP) and business intelligence (BI) systems to
manage the IT reporting process.

14. © 2014 Apptio, Inc. All rights reserved.
Reporting IT costs in terms of the general ledger is too broad
This structure does not motivate the company’s IT managers and line of business
leaders to have tough conversations about how to maximize their IT investments,
where they could save money, and ultimately reallocate to more important initiatives.

15. © 2014 Apptio, Inc. All rights reserved.
It’s time for a change
To effectively and accurately manage the technology resources and
investments of enterprise IT, new methods and solutions are required
that address all aspects of cost.
Old Way: Limited View New Way: Holistic View

16. © 2014 Apptio, Inc. All rights reserved.
……Introducing Apptio

17. © 2014 Apptio, Inc. All rights reserved.
What is Apptio?
TBM
Apptio is the leading provider of
cloud-based Technology
Business Management (TBM)
software that helps CIOs
manage the business of IT
Data-Driven
Apptio’s suite of applications
uses business analytics to
provide facts and insights about
technology cost, value, and
quality so IT leaders can make
faster, data-driven decisions

18. © 2014 Apptio, Inc. All rights reserved.
Paving a new way of managing IT

19. © 2014 Apptio, Inc. All rights reserved.
Improved Visibility and Insights
Patrick transformed his general ledger costs into portfolios and
infrastructure, applications and services. He could see what he spends to
support them and how much he’s spending to build them.

20. © 2014 Apptio, Inc. All rights reserved.
Detailed reporting enables cross-functional collaboration
Patrick used TBM to analyze his imperfect data, model his costs, and produce reports
that he could confidently take to his own staff, his business partners, and his CFO.

21. © 2014 Apptio, Inc. All rights reserved.
Results
TBM enabled productive communication between IT and IT Finance
• Identified ways to fund
innovation
• Discovered early opportunities
to drive efficiencies
• Improved business impact by
investing in more applications
and services

22. © 2014 Apptio, Inc. All rights reserved.
An Empowered IT Organization
“With this level of
transparency, this is the
first time I’ve had the
CFO tell me I need a
bigger budget.”
-Patrick

23. © 2014 Apptio, Inc. All rights reserved.
Collaboration & Understanding between IT and Finance
“Ann could see where we have driven
efficiencies, how much we were able
to spend on innovation, and where
our gaps were.
The conclusion was simple, and we
did it without perfect data or a
lot of people.”
-Patrick

24. © 2014 Apptio, Inc. All rights reserved.
Learn more about Apptio
http://www.apptio.com/why-apptio

25. © 2014 Apptio, Inc. All rights reserved.
Connect with Apptio
LinkedIn: https://www.linkedin.com/company/apptio
Twitter: https://twitter.com/apptio