Presentazione di Marta Ysern, Barcelona Media, al Festival dell'Innovazione 2013 nell'ambito di "CROSSOVER CREATIVITY LAB", The HUB, c/o Fiera del Levante - 24 maggio 2013

1. Internationalization and cross–sectorial
collaboration between creative clusters and
traditional ones
Puglia, 24 May 2013
Crossover Creativity Lab.
Part I: Methodologies supporting the intra and inter clusters collaboration.
M.Ysern, X. Cubeles
Barcelona Media

2. Presentation
2
Barcelona Media Cluster
Experience from first 10 years
From ECCL on. New suggested methodology and approach
=> “From CCI innovation to cross-sectorial innovation”
Final remarks

4. Experience from the first 10 years
44
 Putting forward ideas
 Promoting Consorcia
 Leading projects
 Providing industrial R+D+I
 Networking
Companies, education and
research institutions
Proposals to European,
national and regional programs
National and regional funding
European funds
+350
+40M€
+150
+19M€
• A private non profit organization for the research and innovation in the creative industry
• A technology center collaborating with companies and institutions to foster the competitiveness
of the sector
• A meeting point for industry, universities and administration.
Income
8.7 M €
65%
Contract
R&D
35%Competitive
funds
2012

5. 1. Framework for cross- sectorial
collaboration*
=> From CCI innovation to cross-sectorial
innovation
* “Creative and Cultural Industries in Catalonia. Analysis of Challenges Affecting
Innovation“. X. Cubeles. Barcelona Media. 2012.

6. 6
Framework for cross sectoral collaboration
Types of CCI subsectors
Intermediate
demand of
companies
C. Other creative activities
Advertising business
communication and creative
services to business
Specialized design activities
Architecture
B. Cultural industries
Book publishers, journals and
other
Audiovisual
Photography
Retail cultural products
A. Artistic and cultural
services
Creative, Arts and entertainment
activities
Libraries, archives, museums and
other cultural activities
D. Copyright-based ICT activities
Software, consultancy and related
activities
Data processing, hosting, web, etc.
Information services
CULTURAL AND CREATIVE ACTIVITIES
Creative-intensive
business services
-CIBS-
ECONOMIC ACTIVITIES
Consumer
(private &
public
Artistic
creativity
“functional”
creativity

7. 7
Framework for cross sectoral collaboration
Flows between the CCI and the rest of the economy
Intermediate
demand of
companies
C. Other creative activities
Advertising business
communication and creative
services to business
Specialized design activities
Architecture
B. Cultural industries
Book publishers, journals and
other
Audiovisual
Photography
Retail cultural products
A. Artistic and cultural
services
Creative, Arts and
entertainment activities
Libraries, archives, museums
and other cultural activities
D. Copyright-based ICT
activities
Software, consultancy and related
activities
Data processing, hosting, web, etc.
Information services
CULTURAL AND CREATIVE ACTIVITIES
Creative-intensive
business services
-CIBS-
ECONOMIC ACTIVITIES
Consumer
(private &
public)

8. 2. Methodology for cross-sectorial
collaboration

9. Framework
9
CCI in Catalonia. Analysis and challenges Examples of cross-sectorial collaboration
Cross-sectorial
Home market
(coordinated actions
with other ECIA Catalan
initiatives)
International
markets
(Brazil & Colombia)
1. Assessment of CCI cross-sector opportunities.
2. Working paper / sector: TOURISM.
3. Identification of key players: clusters, public
authorities, reference companies, other
4. Identification of projects that the CCI can respond
to the identified opportunities
5. Promote the presentation and discussion of
projects with stakeholders (“Jam sessions”)
6. Conclusions. Actions.
1. Identification of “accelerators”.
2. Preliminary contacts; Agreements.
3. Assessment of opportunities.
4. Conclusions. Actions.
Methodology
Methodology for cross sectoral collaboration

10. 3. Final remarks

11. Collaboration & the CCI industry sector
General
Successful business collaboration is a complex issue
Increased chances of matchmaking effectiveness is
obtained in trust networking environments
Often as outcome of spontaneous and rather chaotic
processes
11

12. Collaboration & the CCI industry sector
Some key features of CCI
Problems to perform R&D, SMEs without financial
resources and with projects of different scalability
potential
Need to innovate in the financial models, policies
and tools specific for the CCI sector (ECIA)
Project-based organizations; “latent” organizations
12

13. Fundació Barcelona Media
Av. Diagonal, 177 | 08018 Barcelona
Tel (+34) 93 238 14 00 | Fax (+34) 93 309 31 88
www.barcelonamedia.org
Thank you!