4. Our Agenda Today…
1. The Idea ( Market Research )
2. Development ( Design & Programming )
1. Outsourcing
3. Monetization
4. Publishing
5. Marketing ( Making Money )
6. Case Study
7. Q&A
5. What & How does it work?
• Market Research
• Develop App & Game
• Integrate Ads & In-App Purchase
• Make money from Ads & IAP
• Repeat
6. What & How does it work?
Market Research
Development
( Outsourcing )
Monetize
Publish
Tweak & Optimize
Make Money
22. Outsourcing the App Design
• Where to find Artists & Designers?
• The Philippines option
• How do I hire them?
• Job Site : onlinejobs.ph +
easyoutsource.com
23. App Development Tools
• iOS - Xcode
• Android - Android Studio
• 3rd Parties (e.g. PhoneGap)
24. Game Development Tools
• Native (C++, Objective-C, Java, etc)
• Library (Cocos2d, SpriteKit, Metal
Graphic Frameworks, etc)
• Game Builders ( Unity 3D etc…)
28. Explaining your project to the Programmer
• Is he going to steal my Idea?
• Where to find Programmer?
• Look for Companies when you begin.
• India, Pakistan, Indonesia, Thailand, Vietnam
• How do I know if they are good?
29. Managing Projects
• Track their work
• Software ( TimeDoctor, TimeProof etc..)
• Communicate
• Basecamp, Skype
• Setting Goals
• ( Weekly, Monthly Target, payment cut etc…)
• How do I pay them if I am satisfied
• ( Direct via Paypal, Jobsite, deposit, escrow etc..)
46. App Store(s)
• Apple App Store ( 99$ per year )
• Google Play Store ( 25$ )
• Amazon App Store ( Free )
• Windows Phone Store ( 19$ )
• Samsung App Store ( Free )
• Blackberry, Barns&Nobels etc….
47. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Marketing - Make Money!!
66. The Principle of ASO
• ASO is not “Fire and Forget” Method
• Target less competitive kw when start
• Pick the battle you can win
• Download increase —> Target higher
competitive kw
74. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Marketing - Make Money!!
75. Measure the Result
• Learn how people USE your app
• Analyse the FEEDBACK, review & suggestion
• Analyse the PATTERN of the download &
revenue
• Study the DEMOGRAPHIC of app users
• Study user BEHAVIOR in the app
82. • Market Research : Quiz/Trivia apps
• App Store Trends : Guess Something
• My Theme : Movies ( Harry potter) - Kids Show (
SkyLanders …)
• Monetization: In App + Ads
Case Study : The Idea