Discover the basics of Google+ for Hotels. Get your Hotel started today with some simple tips. Learn how to get a Free Google+ Assessment for your Hotel

1. Google+ For Hotels
Background
The Minimalist Guide
To For Hotels
By
Are Morch – Hotel Blogger
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2. Google+ For Hotels
Background
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©Are Morch - Hotel Blogger
Table Of Content
Title Page
Background 3
Introduction 4
Social Network Security 7
Google+ Profile 8
Google+ Business Page 9
Places For Business 11
Google+ Strategy 16
Hotel Collaboration Projects 17
Network & Collaborate With Me 18

3. Google+ For Hotels
Background
Google+ - The Background
Google has for a long period tried to enter the Social Media
Sphere. Google Buzz and Google Wave was among some
of the attempts, that now is retired.
In 2011 Google launched Google+. Today Google+ has over
500 Million users, of whom 235 Million users are active on a
monthly basis.
Google+ is designed to access the Google Umbrella
through Social Layers. It provides you the opportunity to
share and discover information through:
• Search
• Gmail
• YouTube
• Maps
• Google Chrome
• Google Play
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4. Why Google+ For Hotels
Google+ aims to make your Hotel business social, across the
web.
There are three main areas that allows collaboration on
Google+ to stand out:
1. Get found across Google
Google are focusing on aggregating content through the Google
Umbrella. Relevant posts, videos and photos will attract new
customers. And it will also enhance the experience for existing
customers.
One of the reasons Hotels should have a presence on Google+
is so they can be found when the customer is most interested.
2. Get face-to-face with customers
One very valuable functionality with Google+ is Hangout. Here
you can invite up to 10 customers for a special video
presentation. You can also stream and record this session for
playback.
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Google+ For Hotels
Introduction

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3. Make social accountable
In the end of the day what matter for most Hotels is the
ROI (Return Of Investment).
a. Identify Influencers
Google+ provide a nifty tool that allow you to identify
who’s sharing and resharing your posts most often.
Google+ Ripples visualizes sharing interaction data for
your posts over time. This makes it easy to follow key
influencers and learn what content is most compelling to
your audience.
b. Social Reports
Google Analytics offers Social Reports that show how
Google+ influences your conversion funnel, the impact
of personalized recommendations on your site, and
what visitors from social networks are coming to your
site to see.
Google+ For Hotels
Introduction
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6. c. Listen to your fans
Discover what is engaging your most loyal fans on
Google+ through Search.
Also search keywords, names, or anything else, and use
your search results to better understand what people are
saying about your Hotel.
Add additional value to your customers by rewarding
your customers. Collaborate and Network on topics that
matters to them,
When concern arise you will able to provide proper
response in a timely manner,
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Google+ For Hotels
Introduction
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7. 7
Google+ For Hotels
Social Network Security
Social Network Security
Security, Privacy and Brand Integrity are common
concerns related to Social Networking.
Some helpful tips:
a. Use common Sense
b. Develop Social Network Guidelines in collaboration
with Team members
c. Make sure Social Network account stay with Hotel
d. Initiate a Social Network password strategy
e. Monitor the Social Network conversation related to
your Hotel
f. Activate the 2-step verification process
©Are Morch - Hotel Blogger

8. 8
Google+ For Hotels
Google+ Profile
Create a Hotel Google+ Profile
When Google introduced Google+ they introduced some
requirements to for creating a business presence on their
Social Network.
1. You are required to create Google Account
2. You are required to create a Google+ Profile
When create your Google Account you will also be
required to set up a Gmail. This Gmail will be your Hotels
username when you create a Google+ Profile.
Since you will be creating a Google Account this will let
access all of the programs under the Google Umbrella.
©Are Morch - Hotel Blogger

9. Create your Hotels Google+ Business Page
Start showing your Hospitality with Google+. Create a
Google+ Page for your Hotel Brand, and Images that
represent your brand.
Provide a detailed description about your Hotel in the
About section. Stage your Google+ Business Page for
Hospitality.
This will make it easier for customers to find you through
Google+.
Include your Hotel website at the About Section.
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Google+ For Hotels
Google+ Business Page
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10. Create a Google+ Page
1. Pick Category
You will have 5 different categories to pick from.
a. Local Business or Place
Local Google+ pages are unique from other categories of
pages because they have features that allow customers
to easily connect with that business’s physical location.
For example, local pages include a map of the
business’s location and feature its address, phone
number, and hours of operation.
b. Product or Brand
Here, you would enter your page name and website, and
choose an applicable category, or you can simply choose
Brand, Other, Product or Service.
c. Company, Institution or Organization
This category includes pages for companies, institutions,
organizations and non-profits or similar entities.
d. Arts, Entertainment or Sports
Good fit for arts, entertainment and sports.
e. Other
If you don’t find a category that fits, then use this
category temporary.
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Google+ For Hotels
Google+ Business Page
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Google+ For Hotels
Places For Business
Places for Business
Google has now also integrated Local into their Social
Network.
Places for Business allows you to integrate Google Local
with Google+ Business Pages.
Google Local provides the options for users to provide
reviews on the Hotel Experience. Google lets customers
use the Zagat review system when they review your
Hotel.
Combining Reviews with engagement is a very powerful
way for Hotels to add new values to the Customer
Experience.
©Are Morch - Hotel Blogger

12. 12
Google+ For Hotels
Google+ Strategy
Google+ Strategy
You should now have your Hotel established through the
Google+ Channels. It is time to add some strategies that
make your Hotel stand out on Google+.
1. Grow your Following
When have your Hotel properly set up on Google+ it is
time to tell your fans and customers.
a. Share your Hotels Business Page
b. Link to Hotel Business Page
c. Add Google+ Page on Hotel blog/website
d. Promote your Google+ Hotel Page offline
e. Follow other Google+ Hotel / Brand pages
f. Turn on Google+ Social Extension
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Google+ For Hotels
Google+ Strategy
2. Engage your following
Commenting, sharing and posting on other’s Google+
Profile or Business Page will encourage your network to
add your Hotel to their Circles.
a) Post often
b) Target your posts
c) Use Images and Videos
d) Participate on Hangouts
e) Respond
f) Ask
g) Share unique content
3. Generate new leads
Google+ Business Pages can be a magnet for lead
generation with the proper strategies in place.
a) Set posts to Public
b) Encourage your fans and follower to +1
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Google+ For Hotels
Google+ Strategy
c) Thank your brand advocates
d) Add Google+ Badge to your Hotel blog/website
e) Add +1 Button to your Hotel blog/website
4. The Google+ Hangout Effect
One of the most powerful tools with Google+ is Hangouts
on Air.
This is the new arena where you can provide information
about upcoming specials, or launch a new product /
service.
5. Be a thought leader
Follow specialists in the Hospitality Industry. Engage and
share your opinions on their profiles. Participate in
Google+ Communities.
©Are Morch - Hotel Blogger

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Google+ For Hotels
Google+ Strategy
6. Connect with Team Members
Employees can be very powerful advocates for your
Hotel when you collaborate with them through Google+.
Be responsible with the content Team Members share.
Here it is important to have proper Social Network
Guidelines and Strategies in place.
7. Training
Google+ is a Social Network that is evolving and
changing. It is important to stay on top of what is going
on, and train your Team Members.
Set up a specific Training Channel for your Hotels
Google+ activity where you share tips, and organize
special Hangout on Air seminars.
©Are Morch - Hotel Blogger

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Google+ For Hotels
Google+ Strategy
8. Reputation Management
Your Hotel has to be responsible for measuring and
monitoring content related to your Hotel on Google+.
Two easy ways to measure Google+ posts is to View
Ripples and use Google Analytics. Here you will find data
that gives you valuable insight about the life cycles of
content related to your Hotel.
Proven Model for Collaboration Success
1. Establish your Hotels LinkedIn Presence
2. Attract Followers
3. Engage Followers
4. Amplify Through your Network
5. Analyze and Refine
©Are Morch - Hotel Blogger

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Google+ For Hotels
Hotel Collaboration Projects
Contact Me
Learn more through my Hotel Collaboration Projects how
LinkedIn can turn prospects into customers.
*NOTE* Contact me to learn more about How you
can get a Free Google+ Assessment for your Hotel.
Contact: Hotel Collaboration Projects
Gmail: aremorch@gmail.com
Email: hotelblogger@aremorch.com
Chat
Google+: Hangout
Skype: are.morch
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Google+ For Hotels
Network & Collaborate With Me
Network & Collaborate With Me
Blog: Are Morch - Hotel Blogger
LinkedIn: Are Morch
LinkedIn Company Page: Are Morch - Hotel Blogger
Google+: Are Morch
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Facebook: Are Morch
Facebook Page: Hotel Blogger
Facebook Page: Hotel Marketing & Social Media Strategist
Cheers..
Are Morch
Are Morch - Hotel Blogger
©Are Morch - Hotel Blogger