This deck was presented at IxD weekly sync. We discussed about the definition of design and interaction design, how these fields can bring value to the organization. We started by stating the difference between art and design. Then, we moved to discuss about IxD field itself and some tips to get a grip in this field. The content was mainly influenced by a book about Interaction Design from Jon Kolko. Hopefully this slide will be useful for aspiring designers or people who work or will or closely with designers.

1. Design?IxD?
ArgankaYahya-ProductDesign@traveloka
IxDSharingSession,October2016
arganka@traveloka.com

2. Art&DesignRelationship

3. Let’s say you have a great idea.
A message or statement that you want to deliver.

4. You deliver the message on a medium in a certain form.

5. The medium can invoke various responses from the audiences.

6. However, the responses could be way off from your original message.
And that’s fine (at least in art)
They can keep the responses or reactions to themselves.

7. You are (mostly) not responsible for the responses.

8. [insertartpicturehere]
Selfexpression
Youare(mostly)notresponsible
1-waycommunication
ART

9. Design is quite different though. We have a clear intention in mind
and deliver the intention in a medium.

10. We hope the audiences understand the intention and the message.
Designers are responsible to make sure the right message is
delivered and understood.

11. Designers are responsible to make sure the responses are inline with
the intention.
The audiences can respond, creating a dialogue between designers
and audiences.

13. Haveclearintention
Responsibleforthemessageandtheresponse
dialogue
DESIGN

14. Whatdoyouwantothersto:
- Feel
- Do
- Behave
- React
- Reply
- InteractWhat are the intentions?

15. Themessageshouldbeunderstoodbyothers
=

16. Howdowe‘shape’themessage:
- Tone
- Wordchoice
- Bodylanguage
- Facialexpression
- Rhetoricdevices
->The‘interface’isnotlimitedtovisual.

17. However,eachresponseispersonal.
Why?Becausewe’redealingwithhuman.

18. Timeincommunication.
Timeindesign.

19. Let’s compare a conversation:
- between two strangers who just met, and
- best friends for 10 years.
What are the differences?
How much the effort spent to deliver and understand the message?
What about a conversation between a newly downloaded product?
A conversation in a long used product?

20. DesignProcess

21. Ignorethem.

22. Ignorethem.
Butknowthebasicfirst.

23. Don’t spent too much time comparing and worrying about
wide ranges of methods.
That is not the right time if we are just entered this field
(Design/IxD).
I think most methods are essentially the same.
Just pick one that you (or your mentor) think is appropriate,
understand it deeply, and get the essentials.
Only then it’s a better time to compare methods.

24. Figure:JonKolko
http://store.elsevier.com/Thoughts-on-Interaction-Design/Jon-Kolko/isbn-9780123809308/

25. It’suncertain.
Cleardesignprocessisrarelyhappened.

26. Seethetreeandtheforestatthesametime

27. Theprocessisnotlinear.
Unclearbeginningandend.

28. Whatcanwedo?

29. Understandtheprocess.
Breakthem.
Usethis->Intuition

30. What!?
Intuition?

31. Itisabalancebetween:
- Experience(casestudies,projects)
- Confidence(successes)

32. Embracetheambiguityanduncertainty

33. Becomeinnatewiththeprocess

34. Youaretheprocess
Youarethedesigner
You’retheonewho’sresponsibleforthemessageandresponse.

35. InteractionDesign

36. Shaperofbehavior

37. Whatkindof
- Feedback
- Reaction
- Feeling
- Perception
- Action
Dowewantotherstohaveordo

38. MANIPULATIVE?
Yes.

39. Remember:intention&responsibility

40. Weachievethisbycreatingartifacts
(a.k.a.conceptsinTraveloka)

41. Artifactsarejustmeanstoourintent

42. “InteractionDesignisthecreationof dialoguebetweenaperson
andaproduct,system,orservice.Thisdialogueis bothphysicaland
emotionalinnature andismanifestedintheinterplaybetween
form,function,andtechnologyas experiencedovertime.”
JonKolko
http://store.elsevier.com/Thoughts-on-Interaction-Design/Jon-Kolko/isbn-9780123809308/

44. Valuesthatweprovide

45. Cost/benefitanalysis

46. Valueproposition
Doestheuserneedstheproduct/serviceatall?

47. Morethanjustabusiness,solveculturalproblem

48. Designforinclusion->co-creation

49. Becomeabetterdesigner

50. Communication
ProductDesign
Human
understandingBusiness
Techawareness

51. Ganbatte!

52. Design?IxD?
ArgankaYahya-ProductDesign@traveloka
IxDSharingSession,October2016
arganka@traveloka.com