Arun Antony is a user experience designer and strategist with over 5 years of experience. He specializes in research, interaction design, visual design, and product design. His portfolio highlights case studies where he helped companies like Hush and Tralgy redesign their mobile apps and digital products to improve user engagement, onboarding, and conversion rates. Arun follows a design process that includes research, definition, design, and execution to solve problems for businesses.

1. USER EXPERIENCE
DESIGN
PORTFOLIO
Arun Antony
hello@arunantony.co
(+91) 96-2020-2764

2. I’m a user experience designer & a strategist with a background in ERP consulting. I
strive to create designs systems backed by research, human-centric design approach,
and best UX practices. My design principles, rooted in functionality, clarity, empathy,
intuitive, and aesthetically simple designs, has helped me creatively solve problems for
every business needs and ideas.
ARUN ANTONY / UX DESIGNER
Research & Strategy
Personas
User Flow
Information Architecture
Interaction Design
Wireframes & Prototypes
Visual Design
Systems Design
Style Guide
HTML/CSS/Js
EXPERTISE
MY TOOL KIT
RESEARCH & STRATEGY
VISUAL DESIGN
WIRE-FAMING & PROTOTYPING
Photoshop IllustratorAdobe XD
Pencil & PaperMarvelMoqups
MY DESIGN PROCESS
Hi! I’m Arun Antony
As an experience designer, I analyze the requirements, direct features, and UI from
concept to execution. In my 5 years of UX experience working with early-stage startup's,
businesses, NGOs, & individuals, I’ve played the roles of:
- Systems Designer
- Interaction Designer
- UX Consultant
Mobile App Design
Product Redesign
Responsive Web Design
Web Application Design
Design Consulting
Web Development
EXPERIENCE
Real time
Board
XmindOptimal
Workshop
Excel
PROFESSIONAL EXPERIENCE
UX Designer (arunantony.co)
November 2013 - Present
Zorsay.com (Co-Founder)
November 2013 – August 2014
Deloitte (ERP - Financial Consultant)
July 2011 – November 2013
Accenture (ERP - Senior Developer)
September 2006 – June 2011
CASE STUDIES
WORK
CONTACT

3. ARUN ANTONY / UX DESIGNER
The process diagram below will give you an overview of my design processes:
My Design Process
DESIGN RESEARCH
Discover the Business & User
Needs.
DEFINITION
Define the End product &
Experience
DESIGN
Prototype, visual design, test,
iterate and validate.
EXECUTION
Develop, Deploy Measure &
Iterate.
PERSONAS
TASK FLOW
INFORMATION ARCHITECTURE
WIREFRAMES
STRATEGY
RESEARCH
IDEATION /
CONCEPT
DESIGN
PROTOTYPE
DETAILED
DESIGN
TEST &
REPEAT
IMPLEMENT TEST & QA
DEPLOY
Stakeholder Interview
Business Goal
Competitive Research
User Interview
Content Review
User Goal Analysis
Color, Theme, Style
Personas
Sketching
Wireframes
Information Architecture
User Journey/Task flows
Use Cases
Prototyping
Style Guides
High-Fidelity Visual Design
Mockups
Interaction Flows
Visual Design
Design Specification
Feedback Integration
Product Development
Usability Testing
User Analytics
Quality Assurance
Iterate
Documentation
- It helps me think of users and business goals when designing systems;
- Assist me to guide towards the best solution, get the design right and save time & money.
DESIGN RESEARCH INTERACTION DESIGN VISUAL DESIGN
PRODUCT MANAGEMENT DEVELOPMENT

4. ARUN ANTONY / UX DESIGNER
Business Strategy and Design Research have significant overlap. It’s a plan of action on how to find out, if the user experience
of a product is aligned with the business objective. The output of this stage gives me clarity, guidelines, and rules that outline
how I aim to achieve the organization/product objective.
A. Design Research
Discover the Business & User
Needs.
STRATEGY
RESEARCH
METHODS
DELIVERABLES
Stakeholder Interviews
Business Goals
Competitive Research
User Interviews
Content Review
User Goal Analysis
Colour, Theme, Style
Business Goals
Project Vision/Goals
Technical Constraints
User Constraints
Competitive Analysis

5. ARUN ANTONY / UX DESIGNER
I organise, interpret, and make sense of the data from the previous stage by creating user personas, defining features,
creating Information Architecture. Sketches, wireframes, task-flow diagrams, prototype, design specifications and style guide
are prepared during this stage.
B. Definition
METHODS
DELIVERABLES
Define the End product &
Experience
USER PERSONAS
FEATURE DEFINITION
PRODUCT FLOW
INFORMATION ARCHITECTURE
Personas
Sketching
Wireframes
Information Architecture
User Journey/Page flows
Use Cases
Mood board
Business Metrics
Product Features
Product Flow
Information Architecture
Wireframes
User Identification

6. ARUN ANTONY / UX DESIGNER
C. Design & Iteration
METHODS
DELIVERABLES
Prototype, visual design, test,
iterate and validate.
IDEATION /
CONCEPT
DESIGN
PROTOTYPE
DETAILED
DESIGN
TEST &
REPEAT
Style Guides
High-Fidelity Visual Design
Prototyping & Mockups
Interaction Flows
Design Specification
Feedback Integration
Style Guides
Lo-Fi / Hi-Fi Prototype
Layout Design
Interaction Design
Visual Assets
Solution Validation
Design phase gives everyone the first visual impression of the product. An effective design phase is both highly collaborative
and iterative. Product Definitions are turned into high-level application map outlining the application structure, and low-
fidelity(lo-fi) wireframes.

7. ARUN ANTONY / UX DESIGNER
D. Execution
METHODS
DELIVERABLES
Visual Design, System Design
& Development
DESIGN TO
DEVELOPMENT TEST & QA
DEPLOY
Product Development
Usability Testing
User Analytics
Quality Assurance
Iterate
Documentation
Working Product
Business Metrics
Web Analytics
User Feedbacks
Bug Reports
Here, final Visual Design and the development of the design establishes the emotional characteristics of the product.

8. ARUN ANTONY / UX DESIGNER
At a time, when they were facing
poor user engagement and
several usability issues, they’ve
requested me to help them with
their first redesign of their iOS &
Android App.
Case Study
Hush
iOS & Android App
MY ROLE:
I gathered requirement,
understood the business goals,
designed product
specifications, created a new
visual style and design, guided
the developers to implement a
new experience UI for iOS &
Android versions of the app.
RESULT:
The new experience has helped
them increase the contribution
of user generated contents,
readability of contents,
improved the user engagement
and increased the on-boarding
of new users by 25%.
BEFORE
AFTER

9. ARUN ANTONY / UX DESIGNER
Case Study
Tralgy was getting poor
conversion rates from their
existing travel itinerary and they
were not happy to go with the
current version for their launch
of services to global customers.
Tralgy
Travel Itinerary
MY ROLE:
I was engaged to design &
develop a new itinerary layout,
showcasing key day to day
information of the trip, clear
call for actions and minimize
the page scroll. I also helped
build User Journey maps, and
UX consultation on their B2B
product.
RESULT:
The redesign helped the
company to launch their Global
B2B version of their product. I
was told that, the user attrition
got reduced, and help them
increase their active users.
BEFORE AFTER

10. ARUN ANTONY / UX DESIGNER
HUSH
UI Screens | iOS App | Android
Work
TRALGY
Prototype | Implementation
RESONANT HEALTH
Designs | Implementation
PIPAL TREE
Designs | Implementation
VENDA
Designs
UNASSISTED CHILDBIRTH
unassistedchildbirth.com
FASTAAH
Designs
MORE
behance.net/arunantony_co
arunantony.co

11. Arun Antony
hello@arunantony.co
(+91) 96-2020-2764