This presentation covers key tenets of B2B product management for both on-prem & SaaS products. It covers the different functions and deliverables a product manager has to take care of during the product life cycle.
4. What do product managers do?
Strategy Planning Execution Marketing
Inbound
Outbound
5. Strategy
1. Target user
2. Value proposition
3. Differentiation
4. Customer acquisition
5. Monetization
6. KPIs
Strategy is iterative in nature.
6. Strategy
TARGET USER Server/Backup
Admin
Ease of use
Features
Cost savings
IT Director
Risk mitigation
Cost savings
Visibility
CIO
Cloud transformation
M&A integration
ROI
Security & Compliance
1
11. Strategy
KPIs
D E A L E R
Demand Efficiency Acquisition Leverage Expansion Retention
# Leads
# Meetings
# Opportunities
Impressions
Website Traffic
Pipeline
Cost Per Lead
Conversion Ratios
Opportunities Age
Unit Economics
Quota Attainment
6 ARPU
Channel
International
% Cross sell
% Upsell
Churn
NPS
CSAT
Marketing
Sales
Support