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SUPER	HUMAN?	
Pilar	Manchón	
Sr.	Dir.	of	Voice	&	Digital	Assistance
Intelligence
What	is	it	that	we	seek	with	AI?	
Ø Deliver	more,	be>er,	faster,…	
Ø Improve	the	quality	of	living	
Ø Improve	the	UX	
Ø Improve	Customer	SaGsfacGon	
Ø Improve	Sales	/	Loyalty	/	Branding	/	…
AMBIENT	
COMPUTING	
COGNITIVE	
COMPUTING	
NEUROMORPHIC	
COMPUTING	
ARTIFICIAL	
INTELLIGENCE	
DEEP	LEARNING	
DNN	PERVASIVE	
COMPUTING	
IOT
h>p://www.leicht.com/en/kitchen/modern-style/
Know	Me	to	Help	Me……..	
Guide me through my
shopping choices to
help me make better
decisions
Help me better manage
my household, so I can
take care of my family
and improve my quality
of life
Coach	me	to	
improve	my	skills	
and	acquire	new	
abiliGes
Help me coordinate
the logistics of my life
so I can focus on more
important things
•  Cloud	vs.	Edge	Compute	
•  PersonalizaGon	vs.	Privacy	
•  Agency	
•  Security	
•  Trust	&	DelegaGon	
Trade-offs	&	Issues
Is	this	the	future?
What	do	people	imagine	when	
we	say	“AI”?
HAL	2000
ArGficial	Intelligence
Terminator
Ex-Machina
What	comes	to	mind	with	these	guys?
What	is	your	mental	image	of…
First	impressions	do	ma>er…	
…	and	takes	someone	0.1	seconds	on	average	to	get	it!
One	third	of	people	develop	a	
fixed	idea	of	a	virtual	agent	
within	hours…	
Hours	
Days	
Months	
Another	third,	within	days…
Friend	or	Foe?
This	is	only	the	beginning…
RelaGonship
CreaGng	a	relaGonship	
SMART TRUSTWORTHY DELEGATE
PHASE 1 PHASE 2 PHASE 3
•  What	can	you	do?	
•  How	useful	is	it?	
•  Is	is	easy	to	interact	with	you?	
•  Is	it	be>er	than…?	
•  How	dependable	are	you?	
•  What	is	your	performance	
•  Whose	side	are	you	on?	
•  How	well	do	you	know	me?	
•  I	trust	you	
•  You	know	me	well,	even	be>er!	
•  I	can	focus	on	other	decisions	
•  Taking	services	for	granted
Why	mulGdimensional	intelligence?
MulGdimensional	Intelligence…		
EmoLonal	Intelligence	Social	Intelligence	FuncLonal	Intelligence	
Personality
Are	all	virtual	enGGes	created	equal?
Command	&	Control	
Washing	Machine,	please	start	a	load	of	heavily	soiled	whites.	
StarGng	a	load	of	heavily	soiled	
whites…	
Lola,	please	start	a	load	of	heavily	soiled	whites.	
Consider	it		done	Dan.		What	a	
beauGful	day,	don’t	you	think?
Talking	to	devices	
WASHING	MACHINE!!!	
PLEASE	START	A	LOAD	OF	HEAVILY	SOILED	WHITES!!!!!	
Washing	Machine,	please	start	a	load	of	heavily	soiled	whites.	
Alexa,	Siri,	Cortana,	please	start	a	load	of	
heavily	soiled	whites.	
Alexa,	Siri,	Cortana,	please	tell	my	washing	
machine	to	start	a	load	of	heavily	soiled	
whites
MulGdimensional	Intelligence…		
…	and	it	is	the	key	to	human-like,	
natural		&	mulGmodal	communicaGon		
…	promotes	
TRUST…
QUESTIONS?

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