1. HOST SPONSOR
#ACTech15
ORGANISED BY
Marketing Manager
Creating better website content and design: Cost
efficient ways to service membership
Becky Reid
Fire Industry Association

2. Delivering a better website experience
Becky Reid
Marketing Manager
Fire Industry Association

3. The user experience
‘The user experience does not belong to your CEO, your head of
marketing or the designer with the cool haircut who wants to sex-
up your navigation.’
E-consultancy

4. The user experience
● Navigation

5. The user experience
● Navigation
● Relevancy

6. The user experience
● Navigation
● Relevancy
● Mobile

7. The user experience
● Navigation
● Relevancy
● Mobile
● Ease of
conversion

8. The user experience
● Navigation
● Relevancy
● Mobile
● Ease of conversion
● Easy to read

9. The user experience
● Navigation
● Relevancy
● Mobile
● Ease of conversion
● Easy to read
● Loading speed

10. The user experience
● Navigation
● Relevancy
● Mobile
● Ease of
conversion
● Easy to read
● Loading speed
● Calls to action

11. Measuring your actions
● Measure against objectives
● Measure before and after - test, track, tweak, repeat
● Ask your members

12. Measuring your actions
Develop KPIs:
● Reach
● Engagement
● Channel performance
● Conversions

13. Search Engine Optimisation
● Alt text on images
● Keywords
● Write for your audience
● Title tags and meta descriptions
● 301 redirects for 404 page errors

14. And finally...
You don't just launch a website, sit back and leave it
Improving it is a constant

15. HOST SPONSOR
#ACTech15
ORGANISED BY
www.associationsnetwork.org
www.associationscongress.com