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project Nishat mill limited

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project Nishat mill limited

  1. 1. NISHAT TEXTILE LIMITED
  2. 2. GROUP MEMBERS  ATEEQ UR REHMAN  AZHAR NIAZ  ZEESHAN ASIF  JAWAD ALI  KAMRAN  MUNEEB SARWAR  AHMAD RANA
  3. 3. INTRODUCTION  Flagship company established in 1951  Most modern biggest composite unit in Pakistan  ISO-900-2000 and IKO-TEX 100 certified  Company’s production facilities comprises, spinning, Weavings, processing stitching and power generating.
  4. 4. VISSION To transform the company into a modern and dynamic yarn, cloth and processed cloth and finished product manufacturing company that is fully equipped to play a meaning full role on sustainable basis in the economy of Pakistan.
  5. 5. MISSION To provide a quality product to the customers and explore new market to promote sale of company through good governance and foster a sound and dynamic team, so as to achieve optimum price of product of the company for sustainable and equitable growth prosperity of the company.
  6. 6. TEXLITE CAPACITY  20000 new spindles, 100 new air jets looms and new dyeing plant has increased the existing capacity of 24000 spindles, 740 looms and dyeing and finishing capacity of 5 million meters.  The group is the largest exporter of textile products from Pakistan for more than a decade.  Nishat mills limited exports more than 90% of its products mainly to the Far East, Europe and United States.
  7. 7. DEPARTMENT  Marketing department  Accounts department  Finance and banking department  Import export and miscellaneous department  Human resource department
  8. 8. COMPETATIVE EDGE  Leading position  Better customer perception  Best quality  Vide range of product
  9. 9. MAJOR COMPETATOR  Crescent  Chenab  Arzoo  Alkarams  Sitara  Kohinoor  Amtex
  10. 10. BUSINESS OPERATION  Spinning  Weaving  Processing  Home Textile  Garments  Power Generation  Nishat Linen  Nishat Hospitality (Private) Limited
  11. 11. MARKETING STRATEGIES  The management has hired the competent employees who are working effectively and efficiently  They use the following sources to identify new customers:  Internet  Infotex (organized by the software houses at port)  By using personal contacts  EPB (export promotion bureau)  Trade Association’s reports and publications.
  12. 12. MARKETING STRATEGIES(cont)  After they have gathered the information, they start the conversation with the prospects.  They send them e-mail in which they introduce their organization and different production facilities available  They give them the different incentives to work with NML. These incentives may include competitive prices, better quality, increased satisfaction
  13. 13. NISHAT EXPORT  Nishat mills limited are an export-oriented organization.  Nishat mills limited exports more than 90% of its products mainly to the Far East, Europe and United States  50% of their product are export to USA  And other 40 % to Middle east, Russia and France
  14. 14. PROCEDURE OF EXPORT  Inquiry from the customer  Reply to inquiry  Price bargaining  Gray procurement sheet  Sales contract  Buyer purchase order  Strike of program  Opening of L/C  Production schedule  Quality control  Stitching schedule  Dispatching
  15. 15. STRENGTHS  ISO 9001-2000 and OKTEX 100 certification  Strong security system  High quality product  Latest mechanized machinery  Tremendous market position  Highly qualified and skilled management  Adequate financial resources  Highly motivate workforce  Own power generation plant
  16. 16. CONCLUSION  Improvement in quality and production capability was the main area of concentration.  Market for Yarns and Grey fabrics was diversified to increase the customer base and reduce dependency on the Far East.  Nishat has increasing its profitability by working efficiently, procuring better raw material and most importantly kept a very close association with its customers.
  • MuhammadUsman688

    Jan. 20, 2017
  • MaryamTariq8

    Jan. 19, 2016

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