Nishat Textile Limited is Pakistan's largest textile company established in 1951. It has modern facilities for spinning, weaving, processing, stitching, and power generation. The company's vision is to be a leading manufacturer of yarn, cloth, and finished textiles. It exports over 90% of its products to markets in Asia, Europe, and North America. With new equipment, Nishat's production capacity for spinning, weaving, and dyeing has significantly increased. The company focuses on quality, competitive prices, and customer satisfaction to maintain its leading position in the industry.

1. NISHAT TEXTILE
LIMITED

2. GROUP MEMBERS
 ATEEQ UR REHMAN
 AZHAR NIAZ
 ZEESHAN ASIF
 JAWAD ALI
 KAMRAN
 MUNEEB SARWAR
 AHMAD RANA

3. INTRODUCTION
 Flagship company established in 1951
 Most modern biggest composite unit in Pakistan
 ISO-900-2000 and IKO-TEX 100 certified
 Company’s production facilities comprises, spinning,
Weavings, processing stitching and power
generating.

4. VISSION
To transform the company into a modern and
dynamic yarn, cloth and processed cloth and finished
product manufacturing company that is fully
equipped to play a meaning full role on sustainable
basis in the economy of Pakistan.

5. MISSION
To provide a quality product to the customers and
explore new market to promote sale of company
through good governance and foster a sound and
dynamic team, so as to achieve optimum price of
product of the company for sustainable and equitable
growth prosperity of the company.

6. TEXLITE CAPACITY
 20000 new spindles, 100 new air jets looms and
new dyeing plant has increased the existing capacity
of 24000 spindles, 740 looms and dyeing and
finishing capacity of 5 million meters.
 The group is the largest exporter of textile products
from Pakistan for more than a decade.
 Nishat mills limited exports more than 90% of its
products mainly to the Far East, Europe and United
States.

7. DEPARTMENT
 Marketing department
 Accounts department
 Finance and banking department
 Import export and miscellaneous department
 Human resource department

8. COMPETATIVE EDGE
 Leading position
 Better customer perception
 Best quality
 Vide range of product

9. MAJOR COMPETATOR
 Crescent
 Chenab
 Arzoo
 Alkarams
 Sitara
 Kohinoor
 Amtex

10. BUSINESS OPERATION
 Spinning
 Weaving
 Processing
 Home Textile
 Garments
 Power Generation
 Nishat Linen
 Nishat Hospitality (Private) Limited

11. MARKETING STRATEGIES
 The management has hired the competent employees
who are working effectively and efficiently
 They use the following sources to identify new
customers:
 Internet
 Infotex (organized by the software houses at port)
 By using personal contacts
 EPB (export promotion bureau)
 Trade Association’s reports and publications.

12. MARKETING STRATEGIES(cont)
 After they have gathered the information, they start
the conversation with the prospects.
 They send them e-mail in which they introduce their
organization and different production facilities
available
 They give them the different incentives to work with
NML. These incentives may include competitive
prices, better quality, increased satisfaction

13. NISHAT EXPORT
 Nishat mills limited are an export-oriented
organization.
 Nishat mills limited exports more than 90% of its
products mainly to the Far East, Europe and United
States
 50% of their product are export to USA
 And other 40 % to Middle east, Russia and France

14. PROCEDURE OF EXPORT
 Inquiry from the customer
 Reply to inquiry
 Price bargaining
 Gray procurement sheet
 Sales contract
 Buyer purchase order
 Strike of program
 Opening of L/C
 Production schedule
 Quality control
 Stitching schedule
 Dispatching

15. STRENGTHS
 ISO 9001-2000 and OKTEX 100 certification
 Strong security system
 High quality product
 Latest mechanized machinery
 Tremendous market position
 Highly qualified and skilled management
 Adequate financial resources
 Highly motivate workforce
 Own power generation plant

16. CONCLUSION
 Improvement in quality and production capability
was the main area of concentration.
 Market for Yarns and Grey fabrics was diversified to
increase the customer base and reduce dependency
on the Far East.
 Nishat has increasing its profitability by working
efficiently, procuring better raw material and most
importantly kept a very close association with its
customers.