Sarah Jane Johnson
4 SlideShares 41 Abonné
Personal Information
Entreprise/Lieu de travail
Toronto, Canada Area Canada
Profession
Senior Market Researcher and Brand Strategy Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.athenabrand.com
À propos
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy. Qualitative Research Expertise - Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile - Brand positioning - Creative development - Semiotic analysis - Trend analysis Strategic Consulting Expertise - Brand repositioning - Creative development - Shopper marketing - New business pitches - Agency training Exceptional written and spoken communication skills Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel Specialties: consumer insight, branding and identity, m...
Coordonnées
Mots-clés
semiotics applied semiotics brand symbolism marketing semiotics brand semiotics commercial semiotics qrca sarah johnson sarah jane johnson marketing research athena brand wisdom market research qualitative research
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Présentations

(4)
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Combining Semiotics with Other Approaches for Richer Results

il y a 9 ans • 1304 Vues

Summoning Meaning: Evangelicals, Hipsters, and the Symbology of the Occult in America

il y a 8 ans • 1940 Vues

Play, Engagement & Addiction: Semiotics & Digital User Interface Design

il y a 7 ans • 1189 Vues

An Introduction to Marketing Semiotics.pdf

il y a 1 an • 63 Vues
Personal Information
Entreprise/Lieu de travail
Toronto, Canada Area Canada
Profession
Senior Market Researcher and Brand Strategy Consultant
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.athenabrand.com
À propos
18 years of European, U.S. and Canadian experience helping companies optimize their Brand Communication through research and strategy. Qualitative Research Expertise - Ethnography, depth interviews, focus groups, online communities, shop-alongs, usability testing, mobile - Brand positioning - Creative development - Semiotic analysis - Trend analysis Strategic Consulting Expertise - Brand repositioning - Creative development - Shopper marketing - New business pitches - Agency training Exceptional written and spoken communication skills Industries of expertise: pharma, retail, technology, packaged goods, food, beverages, travel Specialties: consumer insight, branding and identity, m...
Mots-clés
semiotics applied semiotics brand symbolism marketing semiotics brand semiotics commercial semiotics qrca sarah johnson sarah jane johnson marketing research athena brand wisdom market research qualitative research
Tout plus