A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Tom De Vos | Fat Boy Dalia Lasaite | CGTrader Augmented Reality is having a profound impact on the way people shop online. By enabling consumers to interact with and try products before purchasing as they would in a brick and mortar store, Augmented Reality has been proven to increase sales conversions, reduce product returns and extend online engagement. This presentation will examine the latest technologies, trends and strategies for deploying AR for e-Commerce. https://awexr.com

1. How Augmented Reality
is Transforming
the e-Commerce
Experience
Dalia Lasaite CEO | CGTrader
Tom de Vos E-com Director | Fatboy
May 29, 2019
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World’s largest source for 3D content
CGTrader at a glance
800,000
3D models 3D designers and users
2 million 10 years
of 3D design experience

3. e-Commerce is
one of the hottest mainstream AR apps
A 2018 Gartner survey* indicated that, by 2020,
46 percent of retailers planned to deploy either
AR or VR solutions to meet customer service
experience requirements.
“ “
Gartner’s Unified Retail Retailer Survey was conducted online and via computer-assisted telephone interviewing (CATI) from July 2018 through
August 2018, with 97 respondents in Europe (including the U.K.), the U.S., Canada and China.
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The Pull
will shop in VR/AR by 2020*
100M
consumers
Would be more loyal to
brand offerings that offer a
tech-focused, interactive
shopping experience**
69%
of 18-24 year olds (in the UK)
Most consumers want offline
and online - AR can help
bridge the gap***
Omnichannel
shopping experiences
*Gartner
** Digital Bridge 2017
*** Making Omnichannel an augmented reality: the current and future state of the art 2018

5. Apple ARKit
Google ARCore
Virtual Try-On
Technological
enablers
More shoppers using
mobile devices
Affordable 3D
content
40-50% and growing 3D content suppliers (like
CGTrader) provide
photorealistic content at
scale
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The Push

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10. The Challenges
of AR deployment for e-Commerce
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Lack of AR expertise,
internal resources and
specialized software
among retailers
Converting large
volumes of
products/SKUs into
3D renderings
Need for large
upfront capital
investment
Need to modify
e-Commerce site

11. CGTrader includes ALL solutions and
services required to easily deploy AR
for online stores of any size,
enabling shoppers to experience
products in an immersive,
interactive environment
CGTrader ARsenal Customer Portal
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12. 3D Viewer
for Desktop
3D Content
Management
Client sends URL of
2D product image
Does All the Heavy Lifting
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3D Content Modelling,
Spec and QA
AR Content for
iOS and Android

13. Scalable Photorealistic 3D Modelling
1. Retailer sends links to 2D product images
2. Gets back quality 3D models

14. No Need for in-House Expertise
The retailer does not require any experience
in AR or 3D modeling or any AR software
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Pay-as-you-go eliminates need for large
up-front expenditures
Retailer can pay for the conversion of their products into 3D
models in installments
Prices are determined according to volume and model
complexity

16. Tom de Vos
e-Com Director | Fatboy

17. Meet Fatboy the Original
• Dutch design company that creates iconic lifestyle products
• Today Fatboy products are sold in 60 countries all
over the world
• The Fatboy brand is unique – products look very simple at
first glance - but when you look closer you discover that
there is much more to them
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18. Our Product Portfolio
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19. • Increase the customer engagement and conversion on our
own website
• Drive conversion and reduce return rates for our e-tailers
• Endless aisle solution for our Omnichannel players
Why Fatboy Likes
CGTrader ARsenal
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20. Fatboy on CGTrader ARsenal

21. Fatboy with CGTrader ARsenal

22. Questions?
Visit Us at Booth 821