A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Sally Huang (Houzz): A New Way to Shop: How Houzz Integrates Home Shopping and AR for True Mass Market Impact
Since Houzz launched its View in My Room 3D tool, more than two million people have used augmented reality when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. Learn how Houzz built a powerful AR shopping feature for mass market impact, and find out what’s next for true mass market applications in AR shopping.
https://awexr.com
