SlideShare une entreprise Scribd logo
1  sur  9
Télécharger pour lire hors ligne
How To Write A Great
Research Brief
The 5 key features every research brief
should contain.
Why?
Writing a research brief is vital to the success of
any market research project. However, it can be
difficult to craft the perfect brief that meets the
requirements of both the client and researcher,
and which leads to the desired outcomes.

PAGE 2
A market research project is
only as good as the brief
itself.
This presentation outlines the 5 key features
every brief should contain, and should help
ensure your briefs hit the mark every time.

PAGE 3
1. Problem
Background
An outline of the problem faced, i.e.,
why is the research being
commissioned?

PAGE 4
2. Product/Service
Description
A detailed description of the product or
service to be researched, i.e., product
features, benefits and uses.

PAGE 5
3. Market Focus
An outline of the markets and
geographies to be researched, i.e., who
and where should be researched?

PAGE 6
4. Key Objectives
A description of the desired outcomes
for the research study, i.e., what do we
want to get out of the study?

PAGE 7
5. Time and Budget
Constraints
An outline of any time or budget
constraints associated with the project,
i.e., is there a limited budget?

PAGE 8
MANCHESTER

LONDON

NEW YORK

CHICAGO

BRUSSELS

To learn more about market research briefs and
their importance to any research study, click
below to read our article.

The Art of the Brief

B2B International
+44 (0)161 440 6000
Fax:
+44 (0)161 440 6006
E-mail: info@b2binternational.com
Website: www.b2binternational.com
Tel:

BEIJING

SHANGHAI

Contenu connexe

Tendances

Go to market strategy and marketing objectives
Go to market strategy and marketing objectivesGo to market strategy and marketing objectives
Go to market strategy and marketing objectivesdirectionswitch10
 
Digital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesDigital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
 
Marketing management introduction - unit i - EMBA - purbanchal university
Marketing management   introduction - unit i - EMBA - purbanchal universityMarketing management   introduction - unit i - EMBA - purbanchal university
Marketing management introduction - unit i - EMBA - purbanchal universitySinga Lama
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalShashikant Kashodhan
 
5 hour ENERGY final presentation
5 hour ENERGY final presentation5 hour ENERGY final presentation
5 hour ENERGY final presentationDustin Cox
 
Prepare a 2-page interprofessional staff update on HIPAA and appro.docx
Prepare a 2-page interprofessional staff update on HIPAA and appro.docxPrepare a 2-page interprofessional staff update on HIPAA and appro.docx
Prepare a 2-page interprofessional staff update on HIPAA and appro.docxLacieKlineeb
 
Marketing-Strategy-Chapter-1.pptx
Marketing-Strategy-Chapter-1.pptxMarketing-Strategy-Chapter-1.pptx
Marketing-Strategy-Chapter-1.pptxssuserf78cbd
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Media Marketing Plan for a Real Estate
Media Marketing Plan for a Real EstateMedia Marketing Plan for a Real Estate
Media Marketing Plan for a Real EstateMANISH SRIVASTTAVA
 
Marketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesMarketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesFour Quadrant LLC
 
Pharmaceutical Marketing in the New Age
Pharmaceutical Marketing in the New AgePharmaceutical Marketing in the New Age
Pharmaceutical Marketing in the New AgeAnup Soans
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Digital Ignition
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides SlideTeam
 
What is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create OneWhat is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create OneCompellingPM
 
Go-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsGo-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsMBA & Company
 
Marketing Plan Powerpoint Presentation.ppt
Marketing Plan Powerpoint Presentation.pptMarketing Plan Powerpoint Presentation.ppt
Marketing Plan Powerpoint Presentation.pptAhmedBakir10
 

Tendances (20)

Go to market strategy and marketing objectives
Go to market strategy and marketing objectivesGo to market strategy and marketing objectives
Go to market strategy and marketing objectives
 
Neuromarketing
NeuromarketingNeuromarketing
Neuromarketing
 
Digital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesDigital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & Sales
 
Marketing management introduction - unit i - EMBA - purbanchal university
Marketing management   introduction - unit i - EMBA - purbanchal universityMarketing management   introduction - unit i - EMBA - purbanchal university
Marketing management introduction - unit i - EMBA - purbanchal university
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
ECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposalECommerce Digital marketing consulting proposal
ECommerce Digital marketing consulting proposal
 
5 hour ENERGY final presentation
5 hour ENERGY final presentation5 hour ENERGY final presentation
5 hour ENERGY final presentation
 
Prepare a 2-page interprofessional staff update on HIPAA and appro.docx
Prepare a 2-page interprofessional staff update on HIPAA and appro.docxPrepare a 2-page interprofessional staff update on HIPAA and appro.docx
Prepare a 2-page interprofessional staff update on HIPAA and appro.docx
 
Marketing-Strategy-Chapter-1.pptx
Marketing-Strategy-Chapter-1.pptxMarketing-Strategy-Chapter-1.pptx
Marketing-Strategy-Chapter-1.pptx
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Media Marketing Plan for a Real Estate
Media Marketing Plan for a Real EstateMedia Marketing Plan for a Real Estate
Media Marketing Plan for a Real Estate
 
Go-to-Market 101
Go-to-Market 101Go-to-Market 101
Go-to-Market 101
 
Marketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market TemplatesMarketing Concepts - Go-to-Market Templates
Marketing Concepts - Go-to-Market Templates
 
Pharmaceutical Marketing in the New Age
Pharmaceutical Marketing in the New AgePharmaceutical Marketing in the New Age
Pharmaceutical Marketing in the New Age
 
Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent Developing your go to market strategy by Kris Konrath, Convergent
Developing your go to market strategy by Kris Konrath, Convergent
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides
 
What is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create OneWhat is a Go-to-Market Strategy & How to Create One
What is a Go-to-Market Strategy & How to Create One
 
Nischala GTM Session
Nischala  GTM SessionNischala  GTM Session
Nischala GTM Session
 
Go-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five StepsGo-To-Market Strategy – Five Steps
Go-To-Market Strategy – Five Steps
 
Marketing Plan Powerpoint Presentation.ppt
Marketing Plan Powerpoint Presentation.pptMarketing Plan Powerpoint Presentation.ppt
Marketing Plan Powerpoint Presentation.ppt
 

En vedette

Writing a research brief
Writing a research briefWriting a research brief
Writing a research briefKKylle
 
Pizza Hut Research Brief
Pizza Hut Research Brief Pizza Hut Research Brief
Pizza Hut Research Brief Elly Bannon
 
Market Research Proposal
Market Research ProposalMarket Research Proposal
Market Research ProposalSanjay Talukdar
 
MaryKay_ResearchBrief 2014
MaryKay_ResearchBrief 2014MaryKay_ResearchBrief 2014
MaryKay_ResearchBrief 2014Elly Bannon
 
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACHDEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACHShashank Kapoor
 
Storytelling for market research presentations
Storytelling for market research presentationsStorytelling for market research presentations
Storytelling for market research presentationsArnaud Debia
 
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...Vital Findings
 
The Creative Brief: A Research Project
The Creative Brief: A Research ProjectThe Creative Brief: A Research Project
The Creative Brief: A Research ProjectJasmin Cheng
 
Market Research Assignment
Market Research AssignmentMarket Research Assignment
Market Research AssignmentDarren Garman
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideCrispy Presentations
 
Alliance Major Company Brief
Alliance Major Company BriefAlliance Major Company Brief
Alliance Major Company BriefNina Krympenko
 
MKTG607: Improving the Brand Performance of Kahlúa in Singapore
MKTG607: Improving the Brand Performance of Kahlúa in SingaporeMKTG607: Improving the Brand Performance of Kahlúa in Singapore
MKTG607: Improving the Brand Performance of Kahlúa in SingaporeAlvin J. Lin
 
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaignsUnderstanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaignsExperian
 
Getting the data used Ben Page Ipsos MORI
Getting the data used Ben Page Ipsos MORIGetting the data used Ben Page Ipsos MORI
Getting the data used Ben Page Ipsos MORINHS Improving Quality
 
Data Visualization: Making the story behind the data come to life
Data Visualization: Making the story behind the data come to lifeData Visualization: Making the story behind the data come to life
Data Visualization: Making the story behind the data come to lifeTanya Camp
 
MKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsMKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsAlvin J. Lin
 

En vedette (20)

Writing a research brief
Writing a research briefWriting a research brief
Writing a research brief
 
Pizza Hut Research Brief
Pizza Hut Research Brief Pizza Hut Research Brief
Pizza Hut Research Brief
 
Market Research Proposal
Market Research ProposalMarket Research Proposal
Market Research Proposal
 
MaryKay_ResearchBrief 2014
MaryKay_ResearchBrief 2014MaryKay_ResearchBrief 2014
MaryKay_ResearchBrief 2014
 
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACHDEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
 
Storytelling for market research presentations
Storytelling for market research presentationsStorytelling for market research presentations
Storytelling for market research presentations
 
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
Bringing Research to Life through Collaborative, Engaging and Inspiring Works...
 
The Creative Brief: A Research Project
The Creative Brief: A Research ProjectThe Creative Brief: A Research Project
The Creative Brief: A Research Project
 
Market Research Assignment
Market Research AssignmentMarket Research Assignment
Market Research Assignment
 
Five Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same SlideFive Killer Ways to Design The Same Slide
Five Killer Ways to Design The Same Slide
 
Displaying Data
Displaying DataDisplaying Data
Displaying Data
 
Alliance Major Company Brief
Alliance Major Company BriefAlliance Major Company Brief
Alliance Major Company Brief
 
logos a2 media
logos a2 medialogos a2 media
logos a2 media
 
MKTG607: Improving the Brand Performance of Kahlúa in Singapore
MKTG607: Improving the Brand Performance of Kahlúa in SingaporeMKTG607: Improving the Brand Performance of Kahlúa in Singapore
MKTG607: Improving the Brand Performance of Kahlúa in Singapore
 
Understanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaignsUnderstanding Your Consumers: Building Better campaigns
Understanding Your Consumers: Building Better campaigns
 
Snappl Plans Book - Team 444
Snappl Plans Book - Team 444 Snappl Plans Book - Team 444
Snappl Plans Book - Team 444
 
Getting the data used Ben Page Ipsos MORI
Getting the data used Ben Page Ipsos MORIGetting the data used Ben Page Ipsos MORI
Getting the data used Ben Page Ipsos MORI
 
Data Visualization: Making the story behind the data come to life
Data Visualization: Making the story behind the data come to lifeData Visualization: Making the story behind the data come to life
Data Visualization: Making the story behind the data come to life
 
Intro Research
Intro ResearchIntro Research
Intro Research
 
MKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota MicromotorsMKTG601: Marketing Strategy for Minnesota Micromotors
MKTG601: Marketing Strategy for Minnesota Micromotors
 

Similaire à How To Write A Great Research Brief

Investor Pitch Template | by ex-Deloitte & McKinsey consultants
Investor Pitch Template | by ex-Deloitte & McKinsey consultantsInvestor Pitch Template | by ex-Deloitte & McKinsey consultants
Investor Pitch Template | by ex-Deloitte & McKinsey consultantsAurelien Domont, MBA
 
Product Business Case Template
Product Business Case TemplateProduct Business Case Template
Product Business Case TemplateDemand Metric
 
Business Analyst - Roles & Responsibilities
Business Analyst - Roles & ResponsibilitiesBusiness Analyst - Roles & Responsibilities
Business Analyst - Roles & ResponsibilitiesEngineerBabu
 
Swan - Startup pitch guidelines
Swan - Startup pitch guidelines Swan - Startup pitch guidelines
Swan - Startup pitch guidelines abhiworld
 
Business Planning... A Module Based Approach
Business Planning... A Module Based ApproachBusiness Planning... A Module Based Approach
Business Planning... A Module Based ApproachKris Hans
 
Business plan.ppt
Business plan.pptBusiness plan.ppt
Business plan.pptBNERDS
 
SCORING RUBERIC – Make sure to follow this rubric score sheet.docx
SCORING RUBERIC – Make sure to follow this rubric score sheet.docxSCORING RUBERIC – Make sure to follow this rubric score sheet.docx
SCORING RUBERIC – Make sure to follow this rubric score sheet.docxbagotjesusa
 
Oct 14 ecd lecture 4 importance of the business plan (student)
Oct 14 ecd lecture 4 importance of the business plan (student)Oct 14 ecd lecture 4 importance of the business plan (student)
Oct 14 ecd lecture 4 importance of the business plan (student)gayporkkkkkk
 
bmgt_205_Marketing_Plan_Resource
bmgt_205_Marketing_Plan_Resourcebmgt_205_Marketing_Plan_Resource
bmgt_205_Marketing_Plan_ResourceChris Lovett
 
Assignment For Unit 10 Market Research
Assignment For Unit 10 Market ResearchAssignment For Unit 10 Market Research
Assignment For Unit 10 Market ResearchSusan White
 
enprership progect.docx
enprership progect.docxenprership progect.docx
enprership progect.docxWaseelsultan
 
Standard Operating Processes for Alliances
Standard Operating Processes for AlliancesStandard Operating Processes for Alliances
Standard Operating Processes for AlliancesArka Sengupta
 
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docx
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docxHow to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docx
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docxpooleavelina
 
NV3_Business planning.pdf
NV3_Business planning.pdfNV3_Business planning.pdf
NV3_Business planning.pdfPetyaBankova
 
ABOUT AND HOW TO WRITE BUSINESS PLAN
ABOUT AND HOW TO WRITE BUSINESS PLANABOUT AND HOW TO WRITE BUSINESS PLAN
ABOUT AND HOW TO WRITE BUSINESS PLANScott Faria
 
Research Methodology Module-08
Research Methodology Module-08Research Methodology Module-08
Research Methodology Module-08Kishor Ade
 
Assignment ContentPurposeMBA Business Plan component.docx
Assignment ContentPurposeMBA Business Plan component.docxAssignment ContentPurposeMBA Business Plan component.docx
Assignment ContentPurposeMBA Business Plan component.docxsalmonpybus
 
Business Plan Guidelines
Business  Plan  GuidelinesBusiness  Plan  Guidelines
Business Plan Guidelinestaylormade
 

Similaire à How To Write A Great Research Brief (20)

Project Management
Project ManagementProject Management
Project Management
 
Investor Pitch Template | by ex-Deloitte & McKinsey consultants
Investor Pitch Template | by ex-Deloitte & McKinsey consultantsInvestor Pitch Template | by ex-Deloitte & McKinsey consultants
Investor Pitch Template | by ex-Deloitte & McKinsey consultants
 
Product Business Case Template
Product Business Case TemplateProduct Business Case Template
Product Business Case Template
 
Business Analyst - Roles & Responsibilities
Business Analyst - Roles & ResponsibilitiesBusiness Analyst - Roles & Responsibilities
Business Analyst - Roles & Responsibilities
 
Swan - Startup pitch guidelines
Swan - Startup pitch guidelines Swan - Startup pitch guidelines
Swan - Startup pitch guidelines
 
Business Planning... A Module Based Approach
Business Planning... A Module Based ApproachBusiness Planning... A Module Based Approach
Business Planning... A Module Based Approach
 
Business plan.ppt
Business plan.pptBusiness plan.ppt
Business plan.ppt
 
SCORING RUBERIC – Make sure to follow this rubric score sheet.docx
SCORING RUBERIC – Make sure to follow this rubric score sheet.docxSCORING RUBERIC – Make sure to follow this rubric score sheet.docx
SCORING RUBERIC – Make sure to follow this rubric score sheet.docx
 
Oct 14 ecd lecture 4 importance of the business plan (student)
Oct 14 ecd lecture 4 importance of the business plan (student)Oct 14 ecd lecture 4 importance of the business plan (student)
Oct 14 ecd lecture 4 importance of the business plan (student)
 
bmgt_205_Marketing_Plan_Resource
bmgt_205_Marketing_Plan_Resourcebmgt_205_Marketing_Plan_Resource
bmgt_205_Marketing_Plan_Resource
 
Assignment For Unit 10 Market Research
Assignment For Unit 10 Market ResearchAssignment For Unit 10 Market Research
Assignment For Unit 10 Market Research
 
enprership progect.docx
enprership progect.docxenprership progect.docx
enprership progect.docx
 
Standard Operating Processes for Alliances
Standard Operating Processes for AlliancesStandard Operating Processes for Alliances
Standard Operating Processes for Alliances
 
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docx
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docxHow to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docx
How to Perfectly Construct an RFP in 8 StepsThe RFP (request for.docx
 
NV3_Business planning.pdf
NV3_Business planning.pdfNV3_Business planning.pdf
NV3_Business planning.pdf
 
ABOUT AND HOW TO WRITE BUSINESS PLAN
ABOUT AND HOW TO WRITE BUSINESS PLANABOUT AND HOW TO WRITE BUSINESS PLAN
ABOUT AND HOW TO WRITE BUSINESS PLAN
 
Research Methodology Module-08
Research Methodology Module-08Research Methodology Module-08
Research Methodology Module-08
 
Module 15
Module 15Module 15
Module 15
 
Assignment ContentPurposeMBA Business Plan component.docx
Assignment ContentPurposeMBA Business Plan component.docxAssignment ContentPurposeMBA Business Plan component.docx
Assignment ContentPurposeMBA Business Plan component.docx
 
Business Plan Guidelines
Business  Plan  GuidelinesBusiness  Plan  Guidelines
Business Plan Guidelines
 

Dernier

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 

Dernier (20)

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 

How To Write A Great Research Brief

  • 1. How To Write A Great Research Brief The 5 key features every research brief should contain.
  • 2. Why? Writing a research brief is vital to the success of any market research project. However, it can be difficult to craft the perfect brief that meets the requirements of both the client and researcher, and which leads to the desired outcomes. PAGE 2
  • 3. A market research project is only as good as the brief itself. This presentation outlines the 5 key features every brief should contain, and should help ensure your briefs hit the mark every time. PAGE 3
  • 4. 1. Problem Background An outline of the problem faced, i.e., why is the research being commissioned? PAGE 4
  • 5. 2. Product/Service Description A detailed description of the product or service to be researched, i.e., product features, benefits and uses. PAGE 5
  • 6. 3. Market Focus An outline of the markets and geographies to be researched, i.e., who and where should be researched? PAGE 6
  • 7. 4. Key Objectives A description of the desired outcomes for the research study, i.e., what do we want to get out of the study? PAGE 7
  • 8. 5. Time and Budget Constraints An outline of any time or budget constraints associated with the project, i.e., is there a limited budget? PAGE 8
  • 9. MANCHESTER LONDON NEW YORK CHICAGO BRUSSELS To learn more about market research briefs and their importance to any research study, click below to read our article. The Art of the Brief B2B International +44 (0)161 440 6000 Fax: +44 (0)161 440 6006 E-mail: info@b2binternational.com Website: www.b2binternational.com Tel: BEIJING SHANGHAI