Curiosity sparks interest. Interest leads to intent. 
Intent opens conversation, then convenience 
becomes far more important than price. The Physical Web enables truly meaningful engagement in the customer’s journey.

1. To push is to pester.
Curiosity connects.
Curiosity sparks interest. Interest leads to intent.
Intent opens conversation, then convenience
becomes far more important than price.
The Physical Web enables truly meaningful engagement in the customer’s journey.

2. Awareness
The market is full of tools to help
spread the word about your brand.
From the traditional broadcast, print,
and outdoor campaigns, to PR and
online marketing.Awareness
Traditional Marketing
Brand / Product / Service

3. Interest
There are also great tools available
to deliver customized messages for
those people who have shown an
interest in your brand.
Context / Relevance
Awareness Interest
Digital Marketing
Brand / Product / Service
M O M E N T U M

4. Intent
Although there are some resources
to engage with internet customers,
there are none as effective as good,
old-fashioned conversation when a
customer is in your location and
ready to engage.
Awareness Interest
Location-Based Marketing
Brand / Product / Service
Intent
Context / Relevance
Dialogue
Location
M O M E N T U M

5. SelectionAwareness Interest Intent
Context / Relevance
Dialogue
Micro-Moment Marketing
The golden moment when interest
becomes intent… when a commodity
sparks conversation… when
convenience becomes far more
important than price.
• You have someone’s attention.
• You know they’re interested.
• You know who they are.
• You know where they are.
• You are in control of that next
message they see.
M O M E N T U M
Location
Micro-Moment Marketing
Brand / Product / Service

6. Micro-Moment Marketing
The golden moment when interest
becomes intent… when a commodity
sparks conversation… when
convenience becomes far more
important than price.
• You have someone’s attention.
• You know they’re interested.
• You know who they are.
• You know where they are.
• You are in control of that next
message they see.
Micro-Moment Marketing
Micro-Moment Marketing
The Physical Web
=

7. Micro-Moment Marketing
Micro-Moment Marketing
The Physical Web
by BKON®
+

8. Micro-Moment Marketing
Micro-Moment Marketing
The Physical Web
by BKON®
+
=
• Embraces trend toward frictionless,
direct-access transactions.
• Less expensive to deploy and
administer than other proximity
marketing solutions.
• No need for trained installers.
• Easy app integration.
• Expands audience for content to
everyone.
• Content easily shared with other
apps and independently managed.

9. ©2016 BKON Connect, Inc.
We build great beacon hardware and provide the world’s only
intelligence engine for the Physical Web to help you scale quickly,
securely, and with enterprise-ready compliance.
www.BKON.com