Shoppers are more engaged when they have access to timely and relevant information.
When used for internal education, employees are more engaged and better prepared to assist customers. There are also revenue generating opportunities for those retailers who (securely) share their beacon networks.
A single Eddystone-URL beacon, managed with PHY.net, can serve different content to different Physical Web browsers. In other words, retailers can lease their beacon networks to brands. Imagine shoppers using a product’s branded app to see rebate information… Using the store’s app offering extra loyalty rewards if purchased today… Or an open beacon browser like Chrome, promoting an incentive to download the store’s branded app for sign-up rewards points or a special coupon.
Shoppers can also benefit from this app approach if they choose to filter results in their app and only show beacons that are relevant to that location or brand.
No worries of seeing the nail salon’s beacons next door, or the random Twitter feed being broadcast by another shopper’s personal beacon.
8. A single Eddystone-URL beacon, managed
with PHY.net, can serve different content to
different Physical Web browsers.
In other words, retailers can lease
their beacon networks to brands.
9. SDK
Software Development Kit
App Integration
API
Application Program Interface
Programmatic Control
PHY.net is developer friendly, with an API for programatic control and a
robust SDK to enhance any native app with Physical Web capabilities.
10. In this Best Buy example, a Samsung product
is associated with a beacon.
11. Customers using an “open” browser like Chrome can experience
Samsung product information or incentives.
12. From the same beacon signal, a Physical Web enabled Best Buy app
can display specific Samsung Experience Shop branded content.
13. Without adding any new hardware, Best Buy can share that beacon signal
so Samsung’s apps can show their own Physical Web incentives.
14. Imagine shoppers using a product’s
branded app to see rebate information…
Using the store’s app offering extra
loyalty rewards if purchased today…
Or an open beacon browser like Chrome,
promoting an incentive to download
the store’s branded app for sign-up
rewards points or a special coupon.
15. Shoppers can also benefit from this app
approach if they choose to filter results in
their app and only show beacons that are
relevant to that location or brand.
No worries of seeing the nail salon’s beacons
next door, or the random Twitter feed being
broadcast by another shopper’s personal beacon.
20. As a viable alternative to iBeacon…
Physical Web
Designed to make content available
when consumers request information,
vs. when marketers think they want it.
iBeacon
Designed to track consumer movements,
routes, hotspots, visit frequency and
dwell times. To anticipate preferred
content delivery.
21. Beacons managed with the PHY.net platform are simple to setup and
provide a non-intrusive, friendly way to engage with your customers.
Physical Web iBeacon
• Eddystone-URL = optimal protocol • iBeacon = optimal protocol
• Browser AND App Based • App based only
• Content Focus • Location Focus: Zones & Regions
• Fulfills need • Anticipates behavior
• PULL: User-initiated interactions • PUSH: App-initiated interactions
• Easy setup • Developer intensive (expensive setup)
• Managed by local personnel • Requires trained installers to manage
• Flexible and adaptive beacon locations • Static beacon grid (service intensive)
• Cost = $$ • Cost = $$$$$ ($300/beacon/Year-Forrester)
22. Private
App Browser
Only see member/employee content if signed-in
Personalized
App Browser
Filter by user preferred content (settings)
Public
Open Browser
See all nearby beacons
Premium
App Browser
Only see authorized beacons and content
There are multiple ways for consumers to access content.
23. PHY.net is also capable of interacting with other technologies.
Bluetooth Low Energy QR Codes NFC Audio/Light
Current Compatibility Future Expansion
24. If you’re considering a beacon deployment, select the only
platform designed for 1 to 1 million+ beacon deployments.
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