SlideShare une entreprise Scribd logo
1  sur  45
7 Habits of Highly Effective
YouTubers: Actionable Tactics to Step
 up Your YouTube Game Immediately
    How to drum up awareness, build an audience, and
    even generate revenue and sales using YouTube


    Presentation Date: June 20, 2012
    Accompanying video: http://youtu.be/yykJ6gxtGPM


   with Julie Perry, Vice President & Social Media Director
                                           at BLASTmedia
Why YouMust YouTube

• 800,000,000 users (about the same
  as Facebook)

• 4 Billion page views a day, which
  adds up to 1,000,000,000,000 a year.

• Mobile Access & Home T.V. Access

• #2 Search Engine in the World

• YouTube IS a Social Network.

• 72 Hours of video uploaded every
  minute.
What my company does is
helps business

1. Your Channel

2. Your Content

3. Optimization – Videos

4. Branding & Cross-Promotion

5. Socialization

6. CTAs (Call-to-Action Ads)

7. Advertising (Adwords for Video)
Your YouTube Channel.

Your Homebase. Build Community here.
Channel = Your Video Hub.

Your videos are like subpages to a website:
Feature them here and drive traffic to the
channel. Optimize your Channel.
.
Channel Step 1: Name it and Claim it

• Think branding.

• Band / Songwriter Name or Record Label

• Add “Music” or “Band” if need be.

• NOT “JoeSchmoe1969” or “xxxTina84xxx”

• Use http://www.YouTube.com/user/YourChannel when linking.
Channel Step 2:    Upload a background image. Get info
                                 “above the fold.”
Brand your channel background.
Channel Step 2:    Upload a background image. Get info
                                 “above the fold.”
Brand your channel background.
Channel Step 2:    ASK for the subscription.
Brand your channel background.
Chanel Step 3:
Add Description Copy and Links to    Fill out the “About” section thoroughly.

Websites and Social Media Profiles
Chanel Step 3:
Add Description Copy and Links to    Fill out the “About” section thoroughly.

Websites and Social Media Profiles
Channel Step 3:
Add Description Copy and Links to    Fill out the “About” section thoroughly.

Websites and Social Media Profiles
Channel Step 3:
Add Description Copy and Links to    Fill out the “About” section thoroughly.

Websites and Social Media Profiles
Channel Step 4:
                                Feed view offers nothing of value to
Feature your Signature Video.   viewer.
Channel Step 4:
                                Don’t do it.
Feature your Signature Video.
Channel Step 4.5:
Feature your Signature Video.   Yes, autoplay it.

            And Autoplay it.
Channel Step 5:      Adding videos to playlists also helps
                               with search.
Build and Feature Playlists.
Channel Step 6:
                                    Make deals with other musicians or
Cross Promote Relevant Channels     venues to help each other out.
       and/or Partners’ Channels.
Know Pros and Cons of Partner   Partner channels have more opportunities
                                for branding but must run ads.
                   Channels.
Your Video Content.

Connectability. Accessibility. Sharability.
Your Video Content

• Length

• Variety: Create clips at varying lengths
  to use for different types of promotion.

• Audio quality.

• Intros for branding. Extros for connecting.

• Call to action?

• Ask and you shall receive.
Optimization – Videos.

Discoverability. Findability. Get Discovered!
Talking to Search Engines.

YouTube, Google Video, and Google Universal!
Optimization:
Videos & Titles

• Metadata (Titles, Tags, Video Description,
  and Category)

• File name – use keywords.

• Title: Up to 100 Characters.

• Title: Balance between talking to search
  engines and piquing interest.

• Title: Say if it’s a cover song or music video.
Good but could use more:
Optimization:
Video Tags (Keywords)

• Up to 500 characters for tags.

  • Make it a goal to use all of them.

• Tags: Use quotes around phrases.
                                         Bad: good quantity but no quotes used:
• Tags: Consider “sounds like.”

• Tags: Add music venues for live
  recordings.
Optimization:
Video Descriptions

• Up to 5,000 Characters in Description.

  • The more content, the better your chances
    of being discovered by searchers.

  • Include lyrics in description!

• Description: Start with URL at beginning.

• Description: Use http:// in front of URLs to
  hyperlink them.
Branding & Cross-Promotion

Sharability. Be prepared to travel far.
Annotation
                                         Annotation




                 Annotations:      Make call-outs and add additional info
Cross link videos and playlists.   via annotations. Also brand and cross
                                   promote within the video content.
              Gain subscribers.
More Optimization:
Cross-Platform Promotion

• You get it started.

• Share and post everywhere:

  • Twitter

  • Facebook

  • Goolge+

  • Tumblr, Stumbleupon, Digg, MySpace

  • Embed on main website/blog.
More Optimization:
Cross-Platform Promotion

• You get it started.

• Share and post everywhere:

  • Twitter

  • Facebook

  • Goolge+

  • Tumblr, Stumbleupon, Digg, MySpace

  • Embed on main website/blog.          Share
Socialization.

Build Community. Engage and Interact.
Optimization via Socialization:
Audience Engagement

• Always allow Comments and Embedding.

• Reply to all Comments.

• Build Playlists.

  • Add your videos to them.
Optimization via Socialization:
Audience Engagement

• Always allow Comments and Embedding

• Reply to all Comments.

• Build Playlists.

  • Add your videos to them.

• Comment on other videos and subscribe
  to other channels.

• Add Contacts!
Cheaters Never Win.

• How to see how people are getting views:
Cheaters Never Win.

• How to see how people are getting views:
Cheaters Never Win.

• How to see how people are getting views:
CTA – Call-to-Action Ads.

Tell your audience what to do. Help them do it.
CTA – Call-to-Action Ads.

Tell your audience what to do. Help them do it.
CTA – Call-to-Action Ads.

Clickable and linkable to external destinations,
off YouTube.
To set up a CTA Ad, you must sign up
        for Google Adwords for Video.
Advertising.

Google Adwords for Video: In-stream & In-
Search.
Login to YouTube and then open a new      TrueView Ads: GooTube offers lots of
                                          resources available to show you how to
         tab to: http://ads.youtube.com   use.
Login to YouTube and then open a new      Advertise in Search Results.
         tab to: http://ads.youtube.com
If you are going to “buy views,” do it this   In-stream Ads.
  way. REAL VIEWS from REAL PEOPLE.
Happy Tubing!

Twitter: @JuliePerry

Website: www.BLASTmedia.com

YouTube: www.YouTube.com/BLASTmediaPR

Contenu connexe

Tendances

Believe - Creative Marketing Playbook During Lockdown
Believe - Creative Marketing Playbook During LockdownBelieve - Creative Marketing Playbook During Lockdown
Believe - Creative Marketing Playbook During LockdownLéopold Cazemajour
 
YouTube Digital Marketing Background & Strategy
YouTube Digital Marketing Background & StrategyYouTube Digital Marketing Background & Strategy
YouTube Digital Marketing Background & StrategyWilliam Blazejeski
 
Building a website with Wordpress
Building a website with WordpressBuilding a website with Wordpress
Building a website with WordpressChristie Osborne
 
What is TubeBuddy? How does it work on YouTube?
What is TubeBuddy? How does it work on YouTube?What is TubeBuddy? How does it work on YouTube?
What is TubeBuddy? How does it work on YouTube?SandeepSawant42
 
Introduction Playbook youtube analytics
Introduction Playbook youtube analyticsIntroduction Playbook youtube analytics
Introduction Playbook youtube analyticsFindYourWayInTheWorld
 
Discoverability; The Key to Podcast Success
Discoverability; The Key to Podcast SuccessDiscoverability; The Key to Podcast Success
Discoverability; The Key to Podcast SuccessJohnny Dinkel
 
Finding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentFinding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentEric Athas
 
Content Creation Strategies for Nonprofits
Content Creation Strategies for NonprofitsContent Creation Strategies for Nonprofits
Content Creation Strategies for NonprofitsKivi Leroux Miller
 
Youtube assignment
Youtube assignment Youtube assignment
Youtube assignment balqees91
 
Using Email to Build Fan Audiences on YouTube
Using Email to Build Fan Audiences on YouTubeUsing Email to Build Fan Audiences on YouTube
Using Email to Build Fan Audiences on YouTubeFanBridge
 
increase youtube views
increase youtube viewsincrease youtube views
increase youtube viewsjohnpeter200
 

Tendances (13)

Believe - Creative Marketing Playbook During Lockdown
Believe - Creative Marketing Playbook During LockdownBelieve - Creative Marketing Playbook During Lockdown
Believe - Creative Marketing Playbook During Lockdown
 
YouTube Digital Marketing Background & Strategy
YouTube Digital Marketing Background & StrategyYouTube Digital Marketing Background & Strategy
YouTube Digital Marketing Background & Strategy
 
Evaluation Question 1
Evaluation Question 1Evaluation Question 1
Evaluation Question 1
 
Building a website with Wordpress
Building a website with WordpressBuilding a website with Wordpress
Building a website with Wordpress
 
What is TubeBuddy? How does it work on YouTube?
What is TubeBuddy? How does it work on YouTube?What is TubeBuddy? How does it work on YouTube?
What is TubeBuddy? How does it work on YouTube?
 
Buy youtube views
Buy youtube viewsBuy youtube views
Buy youtube views
 
Introduction Playbook youtube analytics
Introduction Playbook youtube analyticsIntroduction Playbook youtube analytics
Introduction Playbook youtube analytics
 
Discoverability; The Key to Podcast Success
Discoverability; The Key to Podcast SuccessDiscoverability; The Key to Podcast Success
Discoverability; The Key to Podcast Success
 
Finding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating ContentFinding the Image, Story or Video You Need by Aggregating Content
Finding the Image, Story or Video You Need by Aggregating Content
 
Content Creation Strategies for Nonprofits
Content Creation Strategies for NonprofitsContent Creation Strategies for Nonprofits
Content Creation Strategies for Nonprofits
 
Youtube assignment
Youtube assignment Youtube assignment
Youtube assignment
 
Using Email to Build Fan Audiences on YouTube
Using Email to Build Fan Audiences on YouTubeUsing Email to Build Fan Audiences on YouTube
Using Email to Build Fan Audiences on YouTube
 
increase youtube views
increase youtube viewsincrease youtube views
increase youtube views
 

Similaire à 7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

Social media for business success spring 2017
Social media for business success spring 2017Social media for business success spring 2017
Social media for business success spring 2017Kani Bassey
 
how do i monetize my YouTube channel
how do i monetize my YouTube channelhow do i monetize my YouTube channel
how do i monetize my YouTube channelsuccessbongnwi
 
Video Marketing - Part 2
Video Marketing - Part 2Video Marketing - Part 2
Video Marketing - Part 2Anand Iyer
 
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
 
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerGoing Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
 
Youtube marketing for musicians
Youtube marketing for musiciansYoutube marketing for musicians
Youtube marketing for musiciansselinasimpson876
 
Social media seo guidelines
Social media seo guidelinesSocial media seo guidelines
Social media seo guidelinesLara Wellman
 
Youtube Marketing 2012
Youtube Marketing 2012Youtube Marketing 2012
Youtube Marketing 2012appletinao
 
Copy of you tube pesentation
Copy of you tube pesentationCopy of you tube pesentation
Copy of you tube pesentationReemMuzahem
 
Copy of you tube pesentation
Copy of you tube pesentationCopy of you tube pesentation
Copy of you tube pesentationReemMuzahem
 
Video marketing and Optimisation
Video marketing and OptimisationVideo marketing and Optimisation
Video marketing and OptimisationMicky Rangani
 
YouTube for Your Business
YouTube for Your BusinessYouTube for Your Business
YouTube for Your BusinessDigital Vidya
 
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
 
YouTube Marketing Secrets That Can Get You to Page One of Google
YouTube Marketing Secrets That Can Get You to Page One of GoogleYouTube Marketing Secrets That Can Get You to Page One of Google
YouTube Marketing Secrets That Can Get You to Page One of GoogleWhite Sheep Social Marketing
 
Terrific tube traffic X Trend Premium - Highly Converting Forex Product
Terrific tube traffic X Trend Premium - Highly Converting Forex ProductTerrific tube traffic X Trend Premium - Highly Converting Forex Product
Terrific tube traffic X Trend Premium - Highly Converting Forex ProductAdiSethu
 
Starting Youtube.pptx
Starting Youtube.pptxStarting Youtube.pptx
Starting Youtube.pptxMarkoModric1
 

Similaire à 7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12 (20)

Social media for business success spring 2017
Social media for business success spring 2017Social media for business success spring 2017
Social media for business success spring 2017
 
how do i monetize my YouTube channel
how do i monetize my YouTube channelhow do i monetize my YouTube channel
how do i monetize my YouTube channel
 
Video Marketing - Part 2
Video Marketing - Part 2Video Marketing - Part 2
Video Marketing - Part 2
 
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer
 
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerGoing Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric Stromer
 
Earn money online
Earn money onlineEarn money online
Earn money online
 
Youtube marketing for musicians
Youtube marketing for musiciansYoutube marketing for musicians
Youtube marketing for musicians
 
Social media seo guidelines
Social media seo guidelinesSocial media seo guidelines
Social media seo guidelines
 
Youtube Marketing 2012
Youtube Marketing 2012Youtube Marketing 2012
Youtube Marketing 2012
 
Copy of you tube pesentation
Copy of you tube pesentationCopy of you tube pesentation
Copy of you tube pesentation
 
Copy of you tube pesentation
Copy of you tube pesentationCopy of you tube pesentation
Copy of you tube pesentation
 
Marketing with YouTube
Marketing with YouTubeMarketing with YouTube
Marketing with YouTube
 
Video marketing and Optimisation
Video marketing and OptimisationVideo marketing and Optimisation
Video marketing and Optimisation
 
YouTube for Your Business
YouTube for Your BusinessYouTube for Your Business
YouTube for Your Business
 
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
 
YouTube Marketing Secrets That Can Get You to Page One of Google
YouTube Marketing Secrets That Can Get You to Page One of GoogleYouTube Marketing Secrets That Can Get You to Page One of Google
YouTube Marketing Secrets That Can Get You to Page One of Google
 
Terrific tube traffic X Trend Premium - Highly Converting Forex Product
Terrific tube traffic X Trend Premium - Highly Converting Forex ProductTerrific tube traffic X Trend Premium - Highly Converting Forex Product
Terrific tube traffic X Trend Premium - Highly Converting Forex Product
 
Socialmediavideo
Socialmediavideo Socialmediavideo
Socialmediavideo
 
YouTube: How to Tell Your Story
YouTube: How to Tell Your StoryYouTube: How to Tell Your Story
YouTube: How to Tell Your Story
 
Starting Youtube.pptx
Starting Youtube.pptxStarting Youtube.pptx
Starting Youtube.pptx
 

Dernier

Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Juan Carlos Gonzalez
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"DianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Dernier (20)

Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - New Music Seminar 6-20-12

  • 1. 7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately How to drum up awareness, build an audience, and even generate revenue and sales using YouTube Presentation Date: June 20, 2012 Accompanying video: http://youtu.be/yykJ6gxtGPM with Julie Perry, Vice President & Social Media Director at BLASTmedia
  • 2. Why YouMust YouTube • 800,000,000 users (about the same as Facebook) • 4 Billion page views a day, which adds up to 1,000,000,000,000 a year. • Mobile Access & Home T.V. Access • #2 Search Engine in the World • YouTube IS a Social Network. • 72 Hours of video uploaded every minute.
  • 3. What my company does is helps business 1. Your Channel 2. Your Content 3. Optimization – Videos 4. Branding & Cross-Promotion 5. Socialization 6. CTAs (Call-to-Action Ads) 7. Advertising (Adwords for Video)
  • 4. Your YouTube Channel. Your Homebase. Build Community here.
  • 5. Channel = Your Video Hub. Your videos are like subpages to a website: Feature them here and drive traffic to the channel. Optimize your Channel. .
  • 6. Channel Step 1: Name it and Claim it • Think branding. • Band / Songwriter Name or Record Label • Add “Music” or “Band” if need be. • NOT “JoeSchmoe1969” or “xxxTina84xxx” • Use http://www.YouTube.com/user/YourChannel when linking.
  • 7. Channel Step 2: Upload a background image. Get info “above the fold.” Brand your channel background.
  • 8. Channel Step 2: Upload a background image. Get info “above the fold.” Brand your channel background.
  • 9. Channel Step 2: ASK for the subscription. Brand your channel background.
  • 10. Chanel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
  • 11. Chanel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
  • 12. Channel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
  • 13. Channel Step 3: Add Description Copy and Links to Fill out the “About” section thoroughly. Websites and Social Media Profiles
  • 14. Channel Step 4: Feed view offers nothing of value to Feature your Signature Video. viewer.
  • 15. Channel Step 4: Don’t do it. Feature your Signature Video.
  • 16. Channel Step 4.5: Feature your Signature Video. Yes, autoplay it. And Autoplay it.
  • 17. Channel Step 5: Adding videos to playlists also helps with search. Build and Feature Playlists.
  • 18. Channel Step 6: Make deals with other musicians or Cross Promote Relevant Channels venues to help each other out. and/or Partners’ Channels.
  • 19. Know Pros and Cons of Partner Partner channels have more opportunities for branding but must run ads. Channels.
  • 20. Your Video Content. Connectability. Accessibility. Sharability.
  • 21. Your Video Content • Length • Variety: Create clips at varying lengths to use for different types of promotion. • Audio quality. • Intros for branding. Extros for connecting. • Call to action? • Ask and you shall receive.
  • 22. Optimization – Videos. Discoverability. Findability. Get Discovered!
  • 23. Talking to Search Engines. YouTube, Google Video, and Google Universal!
  • 24. Optimization: Videos & Titles • Metadata (Titles, Tags, Video Description, and Category) • File name – use keywords. • Title: Up to 100 Characters. • Title: Balance between talking to search engines and piquing interest. • Title: Say if it’s a cover song or music video.
  • 25. Good but could use more: Optimization: Video Tags (Keywords) • Up to 500 characters for tags. • Make it a goal to use all of them. • Tags: Use quotes around phrases. Bad: good quantity but no quotes used: • Tags: Consider “sounds like.” • Tags: Add music venues for live recordings.
  • 26. Optimization: Video Descriptions • Up to 5,000 Characters in Description. • The more content, the better your chances of being discovered by searchers. • Include lyrics in description! • Description: Start with URL at beginning. • Description: Use http:// in front of URLs to hyperlink them.
  • 27. Branding & Cross-Promotion Sharability. Be prepared to travel far.
  • 28. Annotation Annotation Annotations: Make call-outs and add additional info Cross link videos and playlists. via annotations. Also brand and cross promote within the video content. Gain subscribers.
  • 29. More Optimization: Cross-Platform Promotion • You get it started. • Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog.
  • 30. More Optimization: Cross-Platform Promotion • You get it started. • Share and post everywhere: • Twitter • Facebook • Goolge+ • Tumblr, Stumbleupon, Digg, MySpace • Embed on main website/blog. Share
  • 32. Optimization via Socialization: Audience Engagement • Always allow Comments and Embedding. • Reply to all Comments. • Build Playlists. • Add your videos to them.
  • 33. Optimization via Socialization: Audience Engagement • Always allow Comments and Embedding • Reply to all Comments. • Build Playlists. • Add your videos to them. • Comment on other videos and subscribe to other channels. • Add Contacts!
  • 34. Cheaters Never Win. • How to see how people are getting views:
  • 35. Cheaters Never Win. • How to see how people are getting views:
  • 36. Cheaters Never Win. • How to see how people are getting views:
  • 37. CTA – Call-to-Action Ads. Tell your audience what to do. Help them do it.
  • 38. CTA – Call-to-Action Ads. Tell your audience what to do. Help them do it.
  • 39. CTA – Call-to-Action Ads. Clickable and linkable to external destinations, off YouTube.
  • 40. To set up a CTA Ad, you must sign up for Google Adwords for Video.
  • 41. Advertising. Google Adwords for Video: In-stream & In- Search.
  • 42. Login to YouTube and then open a new TrueView Ads: GooTube offers lots of resources available to show you how to tab to: http://ads.youtube.com use.
  • 43. Login to YouTube and then open a new Advertise in Search Results. tab to: http://ads.youtube.com
  • 44. If you are going to “buy views,” do it this In-stream Ads. way. REAL VIEWS from REAL PEOPLE.
  • 45. Happy Tubing! Twitter: @JuliePerry Website: www.BLASTmedia.com YouTube: www.YouTube.com/BLASTmediaPR