Burson-Marsteller's latest edition of its “Twiplomacy” study looks specifically at international organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

1. Twiplomacy 2013
How Heads of International
Organisations Tweet
Most Effective Heads of International
Organisations on Twitter
AVERAGE NUMBER OF RETWEETS PER TWEET
48
31
28
@Lagarde
@MorenoBID
Christine
Lagarde, IMF
Luis Alberto
Moreno, IDB
18
17
@jimleape
@ValerieAmos
@kuminaidoo
Jim Leape,
WWF
Valerie Amos,
UNOCHA
Kumi Naidoo,
Greenpeace
Most Followed Heads of International
Organisations NUMBER OF FOLLOWERS
346,188
154,960
154,125
@lassecgen
@Lagarde
@AndersFoghR
@UN_spokesperson
@HelenClarkUNDP
Nabil Elaraby,
Arab League
Christine
Lagarde,
IMF
Anders Fogh
Rasmussen,
NATO
UN
Spokesperson,
UN
Helen Clark,
UNDP
95,972
45,226
Most Active Heads of International
Organisations AVERAGE TWEETS PER DAY
12.11
7.15
4.53
3.41
2.83
@HelenClarkUNDP
@kuminaidoo
@UN_spokesperson
@lassecgen
@phumzileunwomen
Helen Clark,
UNDP
Kumi Naidoo,
Greenpeace
UN
Spokesperson,
UN
Nabil Elaraby,
Arab League
Phumzile
Mlambo,
UN Women
Most Conversational Heads of
International Organisations PERCENTAGE OF @REPLIES
65%
34%
26%
24%
18%
@rsezibera
@DonaldKaberuka
@HelenClarkUNDP
@RDictusUNV
@phumzileunwomen
Richard Sezibera,
East African
Community
Donald Kaberuka,
African
Development
Bank
Helen Clark,
UNDP
Richard Dictus,
UN Volunteers
Phumzile
Mlambo,
UN Women
Tweeting Since
YEAR HEADS OF INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
17
1
2008
5
2009
7
2010
2011
12
2012
9
2013
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com
and follow @Twiplomacy on Twitter for daily updates.
twiplomacy.com