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Marketing Management
Five approaches to Marketing ,[object Object],[object Object],[object Object],[object Object]
Agribusiness and the Marketing Approach the old way ,[object Object],[object Object],[object Object]
Use of the Marketing Approach the new way ,[object Object],[object Object],[object Object]
What is Marketing ,[object Object],[object Object],[object Object]
Aim of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix
product ,[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Place ,[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object]
The Marketing Mix ,[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http:// classical add
http:// Budweiser
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan Consumer Needs The Firm’s Purpose :  What the firm is going to do The Firm’s Objective : How the firm is going to accomplish its purpose The Marketing Plan ,[object Object],[object Object],[object Object],[object Object],The Values
Analyzing Market Potential ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object]
Discussion Questions ,[object Object]
Discussion Questions ,[object Object],[object Object]
Discussion Questions ,[object Object],[object Object]

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