Communication of Statistics in Post-Truth Society

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Baldacci Emanuele

ISI2017- Session IPS033

Présentations et discours publics

20/07/2017 1
Communication of
Statistics in Post-Truth
Society
Emanuele Baldacci
Eurostat, European Commission
emanuele.baldacci@eu.europa.eu

The Communication (R)evolution
• What are the drivers
• Three Scenarios
• What to do?
20/07/2017 2

Key Lessons
Know your clients, harnessing data analytics
Customize content, tailor statistical services
Communicate through engaging experience
Be proactive, be timely
Put datacy first
20/07/2017 7

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Communication of Statistics in Post-Truth Society

1. 20/07/2017 1 Communication of Statistics in Post-Truth Society Emanuele Baldacci Eurostat, European Commission emanuele.baldacci@eu.europa.eu

2. The Communication (R)evolution • What are the drivers • Three Scenarios • What to do? 20/07/2017 2

3. Networks4Knowledge

4. "Liquid" Communication 20/07/2017 4

5. The Power of Analytics 20/07/2017 5

6. Three Scenarios

7. Key Lessons Know your clients, harnessing data analytics Customize content, tailor statistical services Communicate through engaging experience Be proactive, be timely Put datacy first 20/07/2017 7