A presentation delivered by Matthew Crozier to the Australian Marketing Institute Government Conference on the Gold Coast 3 September 2010

5. A way to get information out fast Where people subscribe to your thoughts A place to share ideas on issues and events A river not a pond A two way medium

6. Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text

9. Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text

12. #1 We are all clueless at the outset. Create a personal account and play a while

13. #2 Start with a purpose but be flexible

14. #3 Organic follower build up is best #4 Use hash tags to find your audience

16. #5 Space your posts

18. #6 Listen and respond

20. #7 Add a personal element

21. Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text

22. #8 Activity every day

24. #9 Set targets based on replies, listings & retweets

25. Gets the news out fast Retweets encourage a viral effect Fast 2 way communication Good as part of package to inform It’s free

26. Too often used to bore Appeals to a very narrow demographic Less use to the Right of the spectrum Is anyone really listening? 140 Characters limits expression Difficult to analyse results

30. Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text

31. Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text Sample Text

35. An opportunity to build long term relationships Strong aggregations of users It’s where the crowds are Packed full of information Effective ads

36. Community pages mean it is unsafe to promote Reporting & interpreting results is problematic Used for fun, do they want you here? Changing security environment Community safety considerations Low use of search