6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT
INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS,
SOCIAL COMMUNICATION, AND THE CONSTRUCTION
OF WORDS, PICTURES, VIDEO AND AUDIO.”
Wikipedia.com
7. aka: people having conversations online
I got great
results! Yeah, this But, their
product really customer service
works! sucks!
Totally.
8. It’s also an UMBRELLA term for;
Social bookmarking, networking & news
Share and Enjoy:
21. Social Media Marketing combines the goals of
traditional marketing with social media’s virtually
unlimited consumer touch points through
constant engagement & participation
43. Thank You!
Converse with Me
Website: Barbragago.com
Email: BarbraGago@Gmail
Twitter: @BarbraGago
Notes de l'éditeur
Paradigm shift, how and when info is give, heard, etc.
People receive over 3,000 messages a day. And, only 14% trust advertisements, 90% of people who can skip commercials do, and only 18% of TV generate positive ROI
This is a system based on an interruption, its a monologue that is a message-driven ONLY one-way conversation, giving consumers no choice, and the stress of bombardment .
Outbound marketing consists of traditional marketing tactics such as; telemarketing, direct mail, eBlasts, outdoor, etc. It is throwing a message out there and hoping it sticks to a few.
First, 78% trust recommendations of other consumers (14% vs. 78%)
“Inbound marketing” which encompasses new media is a permission based model, it’s a dialogue (discussion) where the messages are collaborative and social.
The consumer decides how the brand should communicate with them, and then is engaged in a deeper relationship with the brand because of it.
Tactics include; SEM, Blogging & Social Media, the internet makes it quick and easy for consumers to learn and shop.
Which basically means people having conversations online about things they like (and don’t).
Conversing & Sharing Ideas, being evangelists for products they love! Spreading ideas, really fast!
Umbrella Term for Social Networks, Social Bookmarks (organizing & sharing) and Social News Sites (voting system), and, from a marketing stand point it is generally all User Generated Content that is found and used online
“Social Media” is a space that’s constantly growing ad becoming more and more segmented. Small groups of people that are interested in very specific things are sharing their ideas on a daily basis through these mediums
For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)
Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs
Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO
A unique opportunity to understand, engage & deliver.
Aside from the obvious, it gives greater insight into your consumers minds. Old ways of measuring success are not working - focus groups and surveys, people are not honest, social media provides and environment that encourages honesty, people on their own accord are providing true & honest feedback w/o being prompted by a brand
73% read a blog, 45% start their own, 39% subcribe to Rss, 57% join a social network, 83% watch online videos
(With the end result being...) By using social media you will also be improving your SEO, building links from credible sources, and creating a stronger awareness. It also creates an opportunity for people to feel ownership of the brand
The opportunity is growing and becoming more segmented
20 Million - Professional Newtwork
100 Million - Social Network
4 Million - Micro Blogging
100 Million - Video
Harness- How to capitalize from using social media marketing tactics
Social Media Marketing Objectives, spread ideas, increase visibility, and possibly sell a product or service but also to enable, influence and inspire!
Which may become viral, and ultimately increase your brand awareness
5 Simple steps, Listen & Participate
It's all about conversations, the best communicators start by being the best listeners. People are talking about you, so find out what they are saying (google alerts) review sites (yelp) etc. Like learning a new language - immersion!
They listen to contributors, to community participants, to experts of feilds
For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)
Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs
Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO
“Tell us what you really want tactic” Allows users post suggestions on how to improve products, brand must be active though, and actively monitoring; this sets expectation that Starbucks will enable conversation, join in and connect people
Stage coach island - virtual world / online community, Electronic office for banking, Guided by History, first corporate blog, student loan - tips tricks, news resources, etc. All branded differently
Social Network for small businesses, don’t have to be bank of america customer. Share stories, find experts for advice, attend web events, read blog, etc.
$1 Billion in Online Sales, “Fan” of page papa johns on facebook and get a free pizza
Dominos tried TiVo, through special features, order from your TV
Consistency
Transparency
Tactical - Newsletter, blogging, engagement w/ community, free information, micro blogging, social network pages, social networks
Be active in the communities
With the tools you decide to embrace, be consistent. Post blogs on a regular basis, publish new videos, comment on forums, comment back to users. Once you enter this arena they will have expectations
Be honest with people & share. This helps them understand where you are coming from (government processes) but it also builds trust and loyalty, be ethical
CEO blog, etc.
Blogging: Cisco 12 corporate blogs (wells fargo)
Microblogging on Twitter - Customer Support
Social Bookmarking: Adobe uses social bookmarking account to share tutorials
Social Networks: Apple facebook group for students
Widgets: Acura using desktop widgets to give traffic conditions
Video: Alltop - content aggregation software. Use Youtube to promote services, and products w/ how-to video.