I’m sure many of you have heard the buzz about Content Marketing and have read about success stories from more established startups such as Buffer, Hubspot, Kissmetrics and Moz who are all directing very effective campaigns. Here are 5 reasons your startup should use it too!

1. 5 REASONS
YOUR STARTUP SHOULD USE
CONTENT MARKETING

2. MOST STARTUPS
DON’T HAVE MUCH
To Splash

3. SO HOW DO YOU
MARKET YOUR
Product?
SOCIAL
MEDIA
SEO
SEM
ADS

4. I’M SURE YOU
HAVE HEARD OF
Content Marketing
But what the hell is it?

5. “Content marketing is a marketing technique of
creating and distributing relevant and valuable
content to attract, acquire, and engage a clearly
defined and understood target” CMI

6. THESE CATS
DO CONTENT
MARKETING
REALLY WELL

7. Recent research From the CMI in the US shows that
9 out of 10 B2B companies incorporate content
marketing as part of their strategy

8. SO HERE ARE 5
REASONS YOUR
BUSINESS SHOULD USE
IT TOO

9. 1

10. CREDIBILITY &
EXPERTISE

11. THROUGH QUALITY
CONTENT, STARTUPS
CAN SHOWCASE
Expertise &
Skills

12. Building…
CONFIDENCE AND
TRUST IN POTENTIAL
CLIENTS

13. 2

14. BRAND
AWARENESS &
VISIBILITY

15. MORE ENGAGING &
RELEVANT CONTENT
=
>>

16. &
MORE

17. 3

18. IT’S CHEAPER!
So you’ll
save…..

19. TONS OF THIS

20. Kapost & Eloquea found that…
CPL’s FOR CONTENT
MARKETING DROP BY 80%
AFTER THE FIRST 5 MONTHS

21.
“
INBOUND MARKETING
(OF WHICH CONTENT
MARKETING IS A PART) IS
60% LESS EXPENSIVE
THAN PAID CAMPAIGNS
FOR LEAD GENERATION

22. 4

23. SEO

24. GOOD CONTENT
MARKETING
Improves SEO!

25. SEARCH ENGINES
ORIGINAL
QUALITY CONTENT LINKED TO OTHER
WEBSITES AND SHARED VIA SOCIAL
MEDIA

26. 5

27. BUILDING
RELATIONSHIPS
& CUSTOMER RETENTION

28. CONTENT
MAKTETING
GIVES YOU A CHANNEL TO STAY
CONNECTED WITH YOUR
CUSTOMERS, STAFF AND
PARTNERS

29. READ THE FULL
ARTICLE ON
BARCINNO

30. THANKS TO…
1
Jon S – NS Newsflash (Flickr)
2
Stepan Radibog – Neonihil (Flickr)
3
Melanie Davies – Burwash Caligraphger (Flickr)
4
Contrast.ie/blog & The Noun Project
And to Illiya Vjestica for style inspiration