Internal overview of Apple Watch prepared by Nikita Kosholkin.

1. Apple Watch
and smartwatch market overview

2. Quick stats
• Official: launching "early next year"
• Not official: not launching until Spring 2015 (so we have 2-4 months to
develop the app)
• Apple plans to ship as many as 80 million iPhone 6s by the end of 2014
(DigiTimes) (about 50% of market has 2 and more years old iPhones now)
• Apple Watch compatibility goes back to iPhone 5 so its 200 million devices
market + new sales iPhone 6 and iPhone 6 plus
• 2015 year ~20 million Apple watch to be shipped. It’s about 40% of all
Smartwatch market with grow at a compound annual rate of 30% (by 2019)
• 1 in 20 iPhone users owning an Apple Watch by the end of 2015
• Watch are made basically for large screen owners (of course, not only for
them)

3. All smartwatches

4. All smartwatches

5. Apple watch

6. Apple watch ~50% of market

7. Apple watch in 2015 year ~20 million devices to be shipped

8. Apps

9. Quick facts
• 2 watches 38 MM and 42 MM
• Most officially 11 apps (on Apple’s keynote)
• Lots of concepts (by individuals, not companies)
• November 19 - release of WatchKit; so new apps
will come soon

10. On Apple keynote: 3-rd party apps (next slide - screenshots)
After app name - their features in iWatch
• Facebook (Users can scroll through news feeds with the digital crown)
• Twitter (allows users to see tweets in addition to a full background image. Able to favorite,
retweet and dismiss the 140-character messages)
• City Mapper (remind Apple Watch wearers to get off when they have reached their stops, using
location information from the iPhone’s GPS)
• BMW (how much charge is left in their electric vehicles, and can also help navigate them to
their car)
• Honeywell (change home’s temperature)
• Lutron (heir home’s lights)
• Nike (challenge friends to a race, and see how far they have traveled)
• American Airlines (check-in to flights. It also lets them collect their bags. Boarding time)
• Starwood Hotels (unlock hotel room door by waiving Watch in front of it)
• Major League Baseball (real-time scores)
• Pinterest (remind you when you’re near a “pinned” site, and also give walking directions to it)

11. Facebook Twitter

12. City Mapper BMW

13. Honeywell Lutron

14. Nike American Airlines

15. Startwood hotels Major League Baseball

16. Pinterest