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The Importance Of
Authenticity
Can You Be The Real You At Work?
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
“This above all: To thine own self be true” is advice given by the counselor
Polonius to his son Laertes, on his departure for university in Shakespeare’s
Hamlet. It’s a sentiment that’s held in equal regard in business today, judging by
the results of my recent poll!
Can You Be The Real You At Work? The Importance
Of Authenticity
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
I partnered with Oracle to run a poll on LinkedIn to rank a number of workplace
values, and we collected well over 5,000 responses. The ability to “be real and
authentic” came out on top, with respondents indicating that this is more
important to them than being given the opportunity to collaborate, innovate or
add to company culture. But what exactly do we mean by “authenticity” when it
comes to business?
Well, as the survey shows, to a lot of people, it means a great deal. This includes
feeling that we are welcome to speak our minds and provide our input into
business processes in the way that we feel is right. It also means we like to be
able to talk about workplace issues or aspects of a job that may be concerning
to us and to be open about our own mistakes and shortcomings without fear of
judgment or persecution.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The importance of building a positive, healthy workplace culture has never been
more apparent, and what leaders can take from this recognition of the value of
authenticity is the critical element that it plays in creating this culture. This means
that it’s essential to create business environments where authenticity is not only
accepted but recognized and rewarded.
I'm sure that no one goes out of their way to build workplaces where people can’t
display qualities such as honesty, compassion, or humility. But business culture,
particularly in high-pressure environments, can create situations where people are
pressured into thinking or acting in a way that isn’t “true” to them. Being expected
to be dishonest with customers, not to speak out when they see something that
they think is wrong, or feeling unable to discuss their own ideas will all quickly lead
to dissatisfaction.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Global cloud provider, Oracle, has recently launched the GenO (Generation Oracle) career
program that encourages candidates to bring their ideas, their curiosity and their true self.
Oracle states that one of the things that makes GenO so special is that people can be their
authentic selves when it states: There’s no one size fits all. You’ll be joining a talented, diverse
group of people who will support, challenge, and inspire you.
Richard Smith, Oracle Executive Vice President, explained: “We think that GenO is a model that
reflects the pivotal role of technology in our lives – we want to bring in people from different
industries and walks of life who have fresh perspectives. Authenticity and the ability to adapt to
evolving situations, with the many new challenges we are seeing, are crucial skills. In fact, for
me, leadership starts with authenticity, and as leaders, we must challenge ourselves to
encourage and embrace it throughout our organizations.“
Roles change quickly. Our passion for learning continues – remain curious and think: What is
working? What could we do differently?
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Authenticity in leadership
Something that certainly has to be done in order to create a culture of authenticity is to
develop these values in the people who are in charge. If those at the head of an
organization can’t express themselves honestly – which of course means admitting when
they are wrong, or that someone else has an idea that’s better than theirs – then it’s likely
to be equally unvalued in the wider workforce.
Authentic leaders are open about their flaws and weaknesses – after all, if they are smart,
they will know that their workforce is going to pick up on them anyway! And not only
open to the workforce, but to themselves as well. This means they know when to seek
help or defer to someone of greater skill or experience, even if they are of lesser rank.
Empathy is another vital attribute for authentic leaders. They need to be able to recognize
when others are being authentic, or where they may be feeling that they’re unable to be
authentic.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Authenticity in leadership
It’s clear that many leaders are coming to understand the importance of this
authentic connection with their workers. Traditionally, individual executives or
top-level management may not have been encouraged to openly use platforms
such as social media to speak their mind, with a preference being given to
speaking via corporate, branded channels. Today, it’s increasingly common that
leaders will participate actively in social media, to give their customers as well as
their workforce the opportunity to engage with their “authentic” selves.
Finally, leaders also need to show that they are led by a moral compass, working
within an ethical framework that’s compatible with the public vision and
aspirations of the business itself. Which leads me on to…
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Authenticity in brands
Leadership and the wider workforce coming together to build cultures where
authenticity is valued inevitably contribute towards creating authentic brands.
This is hugely important because authentic brands are far more highly valued by
their customers. One survey found that 86% of respondents consider
authenticity as a key factor in deciding what brands to support.
Here the key takeaway is that authenticity builds trust. Consumers want to
believe that the businesses that provide them with goods and services are open
and honest with them and acting in their best interests. Authentic businesses are
seen as reliable, transparent, and "belief-driven" – that is, they act in a way that
they truly believe will create a positive impact.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Authenticity in brands
A great example is Lego – listed by corporate reputation specialists Reptrak as the world’s
most trusted brand in 2021. People know that Lego toys are solid, reliable, and won’t be
replaced by newer models that make all their existing bricks obsolete in a few years’ time!
Lego has built (excuse the pun) on these core values as it expanded its empire to include
theme parks, movies, and video games. This has created incalculably valuable associations
with healthy childs’ play and family life, in its customers’ minds.
Other examples of companies widely considered to have achieved “authenticity” include
Gitlab, which topped The Org’s list of most transparent companies in 2020 thanks to its
highly visible public culture of live-streamed bug fixes and updates. . Then there’s Apple,
of course, which has firmly positioned itself as a defender of privacy, and backed this up
by preventing law enforcement from accessing its customers’ devices without their
permission.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
How to be authentic at work
“Authentic” doesn’t just mean speaking your mind and doing what you think is right. It
doesn’t mean we shouldn’t be tolerant of other people who act or think in ways that are
different from our own. But it can mean that we don’t let other people stop us from
thinking or acting in the way that we believe is best.
One of the best ways to start is by making an honest, authentic appraisal of ourselves –
what are our strengths and weaknesses, and what is it specifically that we have to offer to
the business. Of course, as with anything worthwhile, there may be challenges along the
road to "authenticity," particularly if we're used to cultures where openness, transparency,
and empathy aren't always encouraged or valued. It can lead to mistakes that might
include misinterpretations of your authenticity or hurt feelings. It can even lead to
moments of loneliness or self-doubt.
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
How to be authentic at work
One good first step is to look to others that you consider to convey
"authenticity." People that seem genuinely popular or well-liked usually give the
impression that they are authentic – that they speak the truth and that they are
open about their fears and aspirations. They don’t “toe the line” or tell people
what they want to hear. Developing these qualities is a great way to help others
around you feel that they can be authentic, too – leading to better workplace
satisfaction, improved company culture, and more trusted brands.
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
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© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved

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Can You Be The Real You At Work? The Importance Of Authenticity

  • 1. The Importance Of Authenticity Can You Be The Real You At Work?
  • 2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Title Text Introduction Introduction “This above all: To thine own self be true” is advice given by the counselor Polonius to his son Laertes, on his departure for university in Shakespeare’s Hamlet. It’s a sentiment that’s held in equal regard in business today, judging by the results of my recent poll! Can You Be The Real You At Work? The Importance Of Authenticity
  • 3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved I partnered with Oracle to run a poll on LinkedIn to rank a number of workplace values, and we collected well over 5,000 responses. The ability to “be real and authentic” came out on top, with respondents indicating that this is more important to them than being given the opportunity to collaborate, innovate or add to company culture. But what exactly do we mean by “authenticity” when it comes to business? Well, as the survey shows, to a lot of people, it means a great deal. This includes feeling that we are welcome to speak our minds and provide our input into business processes in the way that we feel is right. It also means we like to be able to talk about workplace issues or aspects of a job that may be concerning to us and to be open about our own mistakes and shortcomings without fear of judgment or persecution.
  • 4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved The importance of building a positive, healthy workplace culture has never been more apparent, and what leaders can take from this recognition of the value of authenticity is the critical element that it plays in creating this culture. This means that it’s essential to create business environments where authenticity is not only accepted but recognized and rewarded. I'm sure that no one goes out of their way to build workplaces where people can’t display qualities such as honesty, compassion, or humility. But business culture, particularly in high-pressure environments, can create situations where people are pressured into thinking or acting in a way that isn’t “true” to them. Being expected to be dishonest with customers, not to speak out when they see something that they think is wrong, or feeling unable to discuss their own ideas will all quickly lead to dissatisfaction.
  • 5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Global cloud provider, Oracle, has recently launched the GenO (Generation Oracle) career program that encourages candidates to bring their ideas, their curiosity and their true self. Oracle states that one of the things that makes GenO so special is that people can be their authentic selves when it states: There’s no one size fits all. You’ll be joining a talented, diverse group of people who will support, challenge, and inspire you. Richard Smith, Oracle Executive Vice President, explained: “We think that GenO is a model that reflects the pivotal role of technology in our lives – we want to bring in people from different industries and walks of life who have fresh perspectives. Authenticity and the ability to adapt to evolving situations, with the many new challenges we are seeing, are crucial skills. In fact, for me, leadership starts with authenticity, and as leaders, we must challenge ourselves to encourage and embrace it throughout our organizations.“ Roles change quickly. Our passion for learning continues – remain curious and think: What is working? What could we do differently?
  • 6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Authenticity in leadership Something that certainly has to be done in order to create a culture of authenticity is to develop these values in the people who are in charge. If those at the head of an organization can’t express themselves honestly – which of course means admitting when they are wrong, or that someone else has an idea that’s better than theirs – then it’s likely to be equally unvalued in the wider workforce. Authentic leaders are open about their flaws and weaknesses – after all, if they are smart, they will know that their workforce is going to pick up on them anyway! And not only open to the workforce, but to themselves as well. This means they know when to seek help or defer to someone of greater skill or experience, even if they are of lesser rank. Empathy is another vital attribute for authentic leaders. They need to be able to recognize when others are being authentic, or where they may be feeling that they’re unable to be authentic.
  • 7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Authenticity in leadership It’s clear that many leaders are coming to understand the importance of this authentic connection with their workers. Traditionally, individual executives or top-level management may not have been encouraged to openly use platforms such as social media to speak their mind, with a preference being given to speaking via corporate, branded channels. Today, it’s increasingly common that leaders will participate actively in social media, to give their customers as well as their workforce the opportunity to engage with their “authentic” selves. Finally, leaders also need to show that they are led by a moral compass, working within an ethical framework that’s compatible with the public vision and aspirations of the business itself. Which leads me on to…
  • 8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Authenticity in brands Leadership and the wider workforce coming together to build cultures where authenticity is valued inevitably contribute towards creating authentic brands. This is hugely important because authentic brands are far more highly valued by their customers. One survey found that 86% of respondents consider authenticity as a key factor in deciding what brands to support. Here the key takeaway is that authenticity builds trust. Consumers want to believe that the businesses that provide them with goods and services are open and honest with them and acting in their best interests. Authentic businesses are seen as reliable, transparent, and "belief-driven" – that is, they act in a way that they truly believe will create a positive impact.
  • 9. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Authenticity in brands A great example is Lego – listed by corporate reputation specialists Reptrak as the world’s most trusted brand in 2021. People know that Lego toys are solid, reliable, and won’t be replaced by newer models that make all their existing bricks obsolete in a few years’ time! Lego has built (excuse the pun) on these core values as it expanded its empire to include theme parks, movies, and video games. This has created incalculably valuable associations with healthy childs’ play and family life, in its customers’ minds. Other examples of companies widely considered to have achieved “authenticity” include Gitlab, which topped The Org’s list of most transparent companies in 2020 thanks to its highly visible public culture of live-streamed bug fixes and updates. . Then there’s Apple, of course, which has firmly positioned itself as a defender of privacy, and backed this up by preventing law enforcement from accessing its customers’ devices without their permission.
  • 10. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved How to be authentic at work “Authentic” doesn’t just mean speaking your mind and doing what you think is right. It doesn’t mean we shouldn’t be tolerant of other people who act or think in ways that are different from our own. But it can mean that we don’t let other people stop us from thinking or acting in the way that we believe is best. One of the best ways to start is by making an honest, authentic appraisal of ourselves – what are our strengths and weaknesses, and what is it specifically that we have to offer to the business. Of course, as with anything worthwhile, there may be challenges along the road to "authenticity," particularly if we're used to cultures where openness, transparency, and empathy aren't always encouraged or valued. It can lead to mistakes that might include misinterpretations of your authenticity or hurt feelings. It can even lead to moments of loneliness or self-doubt.
  • 11. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved How to be authentic at work One good first step is to look to others that you consider to convey "authenticity." People that seem genuinely popular or well-liked usually give the impression that they are authentic – that they speak the truth and that they are open about their fears and aspirations. They don’t “toe the line” or tell people what they want to hear. Developing these qualities is a great way to help others around you feel that they can be authentic, too – leading to better workplace satisfaction, improved company culture, and more trusted brands.
  • 12. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website © 2020 Bernard Marr , Bernard Marr & Co. All rights reserved © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website
  • 13. Title Subtitle Be the FIRST to receive news, articles, insights and event updates from Bernard Marr & Co straight to your inbox. Signing up is EASY! Simply fill out the online form and we’ll be in touch! © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved