Augmented reality overlays digital information and models on the physical environment. Businesses in many industries are finding valuable applications for the technology. It’s a rapidly growing sector of the tech world and one that can already help customers and businesses today.

1. The 10+ Best Real-World
Examples Of
Augmented Reality

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
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IntroductionIntroduction
Augmented reality (AR) can add value, solve problems and enhance the
user experience in nearly every industry.
Businesses are catching on and increasing investments to drive the
growth of augmented reality, which makes it a crucial part of the tech
economy.
The 10+ Best Real-World Examples
Of Augmented Reality

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Is Augmented Reality?
Basically, augmented reality technology takes a real-world environment and
adds a computer-generated input to it.
The real-world and the augmented environments can then interact together and
be digitally manipulated.
As augmented reality technology matures, the number of applications continues
to grow and can influence our shopping, entertainment, work and more.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Retail
When shopping for clothes, shoes, glasses or anything else we’d wear, it’s
natural to want to “try it on” before we purchase it. When we’re shopping for
furniture or other items for our home, wouldn’t it be great if we could see how
the items would look in our home?
Now, we can with the help of augmented reality.
Since the technology and tools to support AR apps are more ubiquitous than
ever, expect AR growth to accelerate.
Vyking is one company leading the way for augmented reality in retail. They use
it to allow shoppers to “try on” a pair of shoes via their smartphone screen.
Converse is another footwear company that uses immersive tech to enable
customers to try on kicks from its online catalog.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Retail
WatchBox, a company that buys, sells and trades pre-owned luxury brand
watches, turned to augmented reality to diminish the disconnect that often
occurred between what a buyer expected to receive and the product that
actually arrived. They added augmented reality capabilities to their mobile
shopping app that allows customers to “try on” a watch they are interested in
purchasing.
While you can find some great deals for glasses and sunglasses online, eyewear
is certainly one of those items you want to see how it looks on your face before
purchasing it. This is no issue at all with Speqs Eyewear’s app where you can
instantly try on any style of eyewear through augmented reality. Using the face-
mapping technology of the iPhone X, Warby Parker is even able to recommend
styles of frames that would look best on you.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Retail
It’s always been hard to visualize what a piece of furniture would look like in
your home, so it’s not a big surprise that 60% of customers want to use AR when
they shop for furniture. IKEA and Wayfair are just two retailers that are helping
customers visualize furniture and products in their home thanks to augmented
reality technology. Offering augmented reality can also boost sales: 72% of
customers purchased products they hadn’t planned on after using augmented
reality while shopping according to the study, “The Impact of Augmented
Reality on Retail.”

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Construction and Maintenance
In construction, augmented reality allows architects, construction crews,
developers and clients to visualize what a proposed design would look like in a
space and existing conditions before any construction begins. In addition to
visualization, it can help identify constructability issues on a job that can allow
architects and builders to brainstorm solutions before the problem becomes
more difficult to resolve after construction begins.
Augmented reality can also support ongoing maintenance of buildings and
products. Service manuals with interactive 3D animations and other instructions
can be displayed in the physical environment via augmented reality technology.
Augmented reality can help provide remote assistance to customers as they
repair or complete maintenance procedures on products. It’s also a valuable
training tool to help inexperienced maintenance crew complete tasks and find
the correct service and parts information when they are on-site.

8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Tourism
Travel brands can provide potential visitors with an even more immersive
experience from a destination before they travel thanks to augmented reality
technology.
With AR solutions, agents and destinations can give visitors more information
and signposts to their destinations.
AR apps can help holidaymakers navigate through resorts and learn about
points of interests at destinations.

9. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Education
While there’s still much to explore regarding how augmented reality can
support education, the possibilities are significant.
EdTech is expected to grow 17% each year to reach $252 billion by 2020, and it
can support every age group and education level. Augmented reality could help
educators engage students in the classroom with dynamic 3D models, overlays
of fun facts and more regarding the topics they are learning about.
Visual learners would benefit from the visualization capabilities of AR that can
bring concepts to life (or at least 3D) via digital renderings. Students can access
information anywhere and anytime without any special equipment as is the case
with Modly, a language-learning app.

10. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Healthcare
AR can make digital images and critical information available to surgeons in 3D
and within their field of view.
Surgeons won’t need to look away from the surgical field in order to access
crucial information they might require to perform a successful procedure.
Startups are building AR technology to support digital surgery, 3D medical
imaging, and specific surgeries.

11. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Navigation Systems
Sygic’s AR feature improves the safety of navigation apps by combining a
smartphone’s GPS with AR that guides drivers along a virtual path. It’s available
for all Android and iOS users. True AR, offered by Navion, is the first holographic
AR navigation system for cars. The system evolves as the environment around
the car changes.
There are many ways augmented reality is impacting major industries, and even
just the way we are entertained—Snapchat filters anyone?

12. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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