Four key exercises Alex Constantinople leverages when coaching leaders to develop a company narrative that resonates with investors, customers, and employees. Read the full guide on Atlas: https://www.bvp.com/atlas/how-to-build-your-brand-communications-strategy

1. 101 guide to building
your communication strategy

2. Mission, vision, values
Mission
Vision
Values
Your declaration of how and what you work to do every
day: It is your battle cry and communicates intent.
Your desired future state. An aspirational and inspirational
statement: What do you want to be known for in 10 years?
Your core beliefs. A set of core principles that guide and
direct the organization and its culture.

3. AUDIENCE THINK FEEL DO
Audience segmentation

4. Positioning statement
Identify who you are (“Company is a ...”)
What you’ve set out to do (“that...”)
For whom you do it (“for...”)
The problem you uniquely solve (“because”)
A.
B.
C.
D.

5. MESSAGING LITMUS TEST
Simple Compelling
Specific Differentiated
Defensible
Simple
Specific
Compelling
Differentiated
Defensible

6. 2. 3.
MISSION
VISION
COMMUNICATIONS FRAMEWORK
POSITIONING STATEMENT
KEY MESSAGES
TARGET AUDIENCES
1.
1. 2. 3.
VALUES

7. Atlas
Venture insights that matter
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