Business and Communication Course - Sales Presentation Introducing a Product

4. What kind of difficulties
do you experience in
rainy days?

6. WHO
ARE
WE?

7. • Establishment: 1992
• Founder: Erdal Eren
• Awards
• Quenn Elizabeth Innovation Award
• 3rd Most Innovative R&D company
• Forbes Most Innovative R&D Companies List
• Successful Ideas
• Smart Pen ( Cooperation with Android)
• Solar Powered Camping Tent
• Tile
• Smart Watch ( Cooperation with Ios)

8. WHY ARE WE HERE?
•In order to contribute to
•innovation with our
• Smart Umbrella.

9. GENERAL
FLOW OF PRESENTATION
• FEATURES
• FUNCTIONS
• BENEFITS
• MARKET ANALYSES
• COST ANALYSIS
• FINANCIAL ANALYSIS
• CONCLUSION

10. FEATURES
Of
SMARTELLA
Strecher
Rib
Shaft
HandleCanopy

11. CANOPY

12. SHAFT
and
HANDLE
Internal
Cables
Stepper Motor
Battery
Buttons
Light Under the Handle

13. STRUCTURE

14. What are the main functions
of
Smartella?

15. Functions
Of
Smartella
Horizantal
Movement
Vertical
Movement
Wind
Blockage
Bluetooth
System
Radio
Lightening
System
Loudspeaker
System

16. Movement
Vertical Horizontal

17. Wind Blockage

18. Bluetooth System
Bluetooth
System

19. . . Radio
Function

20. Lightening
System

21. Loudspeaker System

22. Benefits of Smartella

23. For Users
Using it with 2 or 3 person at the
same time
Passing through the doors easily.
Walking in the crowded places
without crashing.

24. For Users
Walking without getting wet due to rain in windy and
rainy weathers
Connecting electronic devices
Seeing the floor easily at night with lightening
system.
Answering the phone calls via Bluetooth system

25. For Manufacturer
 Supplying the raw material easily
 Earning high amount of profit.
 Increasing its brand value thanks to this product
 Producing it without high engineering skills.
 Increasing its brand value thanks to this product

26. MARKET ANALYSIS
YES
84%
NO
16%
Results
YES NO
• GO GO WENDY
• $50 EXTRA
• 1250 PARTICIPANTS
• 1055
• 195

27. MARKET ANALYSIS
8.00%
15.00%
24.00%
30.00%
26.00%
22.00% 21.00% 21.00%
38.00%
36.00%
30.00%
27.00%
28.00%
27.00%
25.00%
22.00%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Year 1 Year 2 Year 3 Year 4
Smartella’s Position in the Smart Umbrella Market
Smartella Competitor 1 Competitor 2 Competitor 3

28. COST ANALYSIS-I
General Sales Price For Smart Umbrellas (USD) From Lowest to Highest
Senz Umbrella $59.99USD
Kisha Umbrella $79.99USD
NanoNuno Umbrella $98 USD
Light Saber Umbrella $99.99 USD
Haz Umbrella $129.99 USD
AVERAGE Price For a Smart
Umbrella
$93.5 USD

29. COST ANALYSIS-2
Costof Additional Materials
Cost of Changing Size and Vertically
Moving Mechanism
$15 USD
Cost of Wind Blocking System $12.5 USD
Cost of Radio Function $10 USD
Cost of Lightening System $5.2 USD
Cost of Loudspeaker System $4.5 USD
TOTAL Costof Additional Materials $49.2 USD

30. COST ANALYSIS-3
FinalMarketValueForSmartella
Average Price For a Smart Umbrella $93.5 USD
Total Cost of Additional Materials $49.2USD
FINAL MarketValue For Smartella $142.7 USD

31. COST ANALYSIS
QUALITY
UNIQUE
MULTIFUNCTIONAL
EXCEPTIONAL

32. FINANCIAL ANALYSIS
Year 1, 50000
Year 2, 65000
Year 3, 90000
Year 4,
110000
Sales
Year 1
Year 2
Year 3
Year 4
1st Year,
$400,000
2nd Year,
$520,000
3rd Year,
$720,000
4th Year,
$880,000
Profit
1st Year
2nd Year
3rd Year
4th Year
• $8 per Smartella

33. • Profit and Increasing Brand Value
• High Market Share
Innovative Functions

34. SMARTELLA
•Innovation for Our Future

35. •THANK YOU!