2. The Walt Disney Company
Disney was founded on October 16, 1923 – by brothers Walt
Disney and Roy O. Disney – as the Disney Brothers Cartoon
Studio, and established itself as a leader in the American
animation industry before diversifying into live-action film
production, television, and theme parks. The company also
operated under the names The Walt Disney Studio and
then Walt Disney Productions. Taking on its current name in
1986, it expanded its existing operations and also started
divisions focused upon theater, radio, music, publishing,
and online media.
3. About Company
The Walt Disney Company is a leading international
entertainment and media enterprise founded in U.S. It operates
five separate Disney segments: Media Networks, Parks and
Resorts, The Walt Disney Studios, Disney Consumer Products
and Disney Interactive. Disney Media Networks is the most
significant Walt Disney business segment. Disney products
include television programs, books, magazines, musical
recordings and movies.
10. Strengths
• Strong product portfolio
• Brand reputation
• Competency in acquisitions
• Diversified businesses
• Localization of products
11. Weaknesses
• Heavy dependence on income from North America: Although,
Disney operates in more than 200 countries, it heavily
depends on US and Canada markets for its income.
• Few opportunities for significant growth through
acquisitions: The Walt Disney Company is the largest
entertainment provider in the world and has become so due
to acquisition of competitors.
12. Opportunities
• Growth of entertainment industries in emerging markets: The
Asia Pacific region accounted for more than 50% market share of
the world pay TV subscribers (394 million) in 2011. Disney
Company has already entered these markets and should continue
to strengthen its position there to benefit from such high industry
growth.
• Expansion of movie production to new countries: Disney has an
opportunity to expand its movie production to such countries as
India or China, where movie production industries have
developed good quality infrastructure.
