John Zamierowski, Business Development Manager, Cisco By 2022, there will be 50 billion things connecting to the internet in a world of 8 billion people. Use case studies have shown that smart connected cities, smart stadiums, smart grids, smart connected healthcare and patient monitoring smart factories, precision retail, and more will contribute to $19T in potential "Value at Stake" across 5 main factors and 50 use ases. This trend is also driving a new approach to our traditional IT architectures. Technology trends including cloud, mobile, big data coming from the Internet of Everything. Examples will include: how to go from sensors to the bottom line, the economics and dollar savings achieved by usage-based auto insurance, and the savings GE attained by using 7000 sensors on their locomotives. This presentation will focus on the "Why" and "How" of big data, with a concentration on developments in sensor technology.

1. TOMORROW starts here.
John Zamierowski
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3. IoE: Happening
“The Internet of Everything will provide a 21% increase in Corporate Profits in the next 10 years”
Insurance/Telematics Retail Transport
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4. IoE in Your Home IPv6
How many IP addresses do you have?
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5. How Will the Internet of Things
Change Basketball?
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7. Made by
Humans
http://cities.human.co/
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9. Sense Collect Analyze Decide Actuate
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10. Platforms & Enablement
Applications
Building Blocks
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11.  TSP  PAYD  EV Clearing  ITS  And more…
 Driver behavior
 Driver vitals
 Vehicle vitals
 eCall/ ACN
 Virtual Black Box
 Vehicle recovery
 Available station
 Reservation
 Charge amount
 Price + payment
 Smart grid data
 Cybernetic traffic
management
 Crash prevention
 Smart road pricing
“Big Data” (U.S. Estimates)
 Remote Diagnostics
 Connected vehicle care
 Navi + traffic
 250 M vehicles
 7,000+ variables
 24,000 for EVs
 Per day/ second
 100 M drivers
 100 trips/ month
 500+ variables
 Per second
Source: Cisco IBSG Automotive 2012
 Infotainment
 B2B/G service
 Smart LBS
 Meshed maps
 < 5 M EVs
 < 5 M homes
 < 400 k public CS
 500+ variables
 Per minute
 50-100 M on route
 2.5 M traffic lights
 2 M cameras
 Billions of sensors
 100+ use cases
 500+ var. each
 Per millisecond
 300 M drivers /
passengers
 5 M enterprises
 100+ use cases
 100+ var. each
 Per second
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12. Vehicle User
 Lower insurance
 Lower operation cost
 Less time stuck in
traffic, more productivity
Society
 Fewer crashes
 Lower traffic/road/toll
operation costs
 CO2 reduction
Internet of Cars
Service Providers
 Traffic guidance, navigation,
emergency services
 “Google on wheels,”
PAYD insurance,
location-based services
Auto OEM/OES
 Lower service/warranty costs
 New profit pools
 Architectural savings
$ 550
$420
$160
$300
Benefits per vehicle, per year
Source: Cisco IBSG Automotive and Economics Practices, 2011
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13. Cisco IoE in Retail: Business Relevant
Almost 40% of shoppers
use
in-store Wi-Fi to browse
retailer’s website
6 in 10 shoppers use their
mobile phones for
assistance in stores
Nearly 50% look for deals,
coupons and offers online
to use in store
46% buy products in-store
after using mobile device
to research them
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14. Retailer’s ability to build their brand – and
personalize the shopper’s experience – needs
to align with their mobile strategy
• 73% have m-commerce
• < 14% integrate into social media
• < 20% support rich media
• < 29% allow scanning
Cisco IoE in Retail: Business Relevant
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15. Facebook and Cisco Let Brick-&-Mortars Demand
Customers Check-In to Get Wi-Fi
Those who oblige are dropped on the
business’ Facebook page, and their
anonymous, aggregate demographic info is
passed to the merchant
Consider this:
1. Avg. value of a check-in: $134 - $174
2. Cisco Meraki study of 29 retailers = 4x check-in increase as
average
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16. The “Third Platform” for IT industry growth is
emerging, will drive the bulk of IT industry
growth in 2011-2025+
Millions of new apps and services will be built
on this emerging platform
These apps and services will be built on
innovative mash-ups of cloud, mobile devices,
mobile apps, social technologies, big
data/analytics, and more
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17. Enabling IoEWorkloads: Faster, Cheaper Data
New application requirements are driving new, disruptive infrastructure deployment models
Traditional Emerging
20
Hot Data
Warm Data
Cold Data
20-15k/TB
SW&HW
Networked Storage Array
One View
10-100X
faster
Costs 10-
40X less
I/O Intensive Tier
Flash
Flash
Hot Data
Capacity Tier
HDD
HDD
HDD
HDD
Warm Data
Cloud
$120/TB/4yrs
($2.50 - $10/tb/m)
Cold Data
Off Premise On Premise
Cisco
Invicta
500/TB
SW&HW
CISCO CPA
Warm Data
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18. Uniquely Cisco
Combine Enterprise and Big Data Platform into One
UCS Manager
Deploy, Manage, Monitor
Cisco Enterprise Scheduler
Hadoop Connectors
UCS Rack-Mount Servers UCS Blade Servers
Big Data
Ecosystem
Enterprise Applications
SAN Arrays
Extendable to Multidata Center
Implementations for Disaster Recovery and
Business Continuity
Availability
Backup Snapshot
Wisdom from
the Cloud
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19. Thank You
Infrastructure driver like we have never seen
Investments in “Connected Everything”
Investments at all layers of the infrastructure
How will you capture your share of the $19t value
at stake?
TOMORROW starts here.
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20. IoE: Disrupting Application Architecture
Operational/Transactional
Applications
Data Warehouses
and Marts
Reports
Dashboards & Reports
Extract Transform Load
Actuate
Real-Time BI
Extract Transform Load
Big Data
and NoSQL
MPP Data Warehouses
and Marts
Operational/Transactional
Applications
Extract Transform Load
Wisdom from
the Cloud
Machine Data
Traditional
Emerging
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