3. Psychology
The term psychology comes from the Greek roots. It literally means “the
study of mind”.
According to modern psychologists, the science of behavior and mental
processes is called psychology.
Psychology seeks to understand our thoughts, feelings and action.
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4. Industrial & Organizational Psychology
It is the branch of psychology that is concerned with study of behavior in
work settings and the application of psychological principles to change
work behavior.
It applies psychological knowledge and skills to the workplace, with the
aim of improving organizational effectiveness and the quality of work life.
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7. Application in Pakistan
In Pakistan awareness towards various fields of psychology including
educational and organizational psychology developed recently.
Psychologists are now offered jobs in hospitals and armed forces for
psychotherapy of patients and psychological assessment for selection and
recruitment of soldiers.
Educational institutions and corporate sector both government and private
have also started to hire psychologists with specialization in the relevant
fields.
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8. Application in Pakistan
In educational institutions responsibilities of the incumbent(officer)
includes student assessment, guidance and counseling, while industrial
psychologists are often hired for employee recruitment/selection and
personality assessment.
Organizational psychologists frequently work on contract basis or as
outsourced consultants for specific projects or functions.
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9. MS in Industrial/ Organizational
Psychology
The Department of Psychology is now introducing MS in
Industrial/Organizational psychology for the first time in Pakistan.
Pakistan has seen considerable growth in a wide range of industry and
financial institutions.
There is a great need for psychologists in the industry, to help in product
design, effective marketing, ensuring productivity, enhancing motivation,
providing counseling and support, and conflict resolution.
The program in I/O Psychology will be a two year professional training
program with an emphasis on hands on experience.
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10. Issues
The profession of industrial/organizational psychology is faced with major
hurdles in Pakistan. Some of these are individualistic trends while others
are systematic lacking.
Financial Constraints.
Qualification.
Quality of psychological instruments.
Unethical practices.
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11. Future Challenges
Professional psychologist and faculty members together have to look into
the issue to ensure ethical use of instruments.
In order to strengthen the specialization in organizational psychology in
the country it is the need of the hour that our universities initiate a
unanimous effort to introduce necessary qualifying diplomas and degrees
in organizational psychology to fill the existing gap in the field.
Increasing collaboration between local researchers and original authors of
imported tests also has raised standards governing test adaptation and
validation practices.
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