http://brandthropologie.com/build-a-brand - Welcome to “How to Executive Produce Your Brand For Dummies”
It’s a 3 Step Guide To Turning Your Brand Into An Award Winning Entertainment Studio. These 3 easy steps that will help CMO’s “executive produce” their brands in ways that both “push” and “pull” information and content, as well as drive audience reach and measurable engagement.
Today, brands have the opportunity to function as tomorrow’s studios. Learn how to turn your brand into an award-winning entertainment studio.
7. narrative that captures the
core story and works to
identify who your brand is, as
much as what it does in ways
that bridge from mere product
or service to emotional
experience
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Develop one guiding brand
12. partner to develop content strategy
and content products that will best
convey your story, and be able to
be absorbed and shared by and
with key target audiences.
COLLABORATE WITH CREATIVE
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13. Translate content ideas that
frame the brand narrative, story
and elicit a call to action into
programming that doesn’t just
inform, but seeks to also
DELIGHT AND ENTERTAIN
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14. 4
platform model,one campaign
strategy, upon which to display
content and offer unique
destination experience and offer
opportunities for engagement.
CREATE CONTENT
15. 5
DEVELOP CONTENT
vehicles based off of core
programming that can be
customized by distribution
channel (i.e. Internet,
Facebook, Twitter etc.)
16. CAST TO ENSURE
EFFECTIVE MESSAGE
Work with your
delivery that both informs as
well as adds an authentic
layer of humanity to every
STORY.
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