http://brandthropologie.com/build-a-brand - Welcome to “How to Executive Produce Your Brand For Dummies” It’s a 3 Step Guide To Turning Your Brand Into An Award Winning Entertainment Studio. These 3 easy steps that will help CMO’s “executive produce” their brands in ways that both “push” and “pull” information and content, as well as drive audience reach and measurable engagement. Today, brands have the opportunity to function as tomorrow’s studios. Learn how to turn your brand into an award-winning entertainment studio.

1. TURNING YOUR
BRAND
A 3 S T E P G U I D E T O
Into An Award Winning Entertainment Studio

2. STEP 1 - DEVLOPMENT

3. Story as a Movie
that is Being Written
& Cast.
Think of a Brand
1

4. 2
Clearly identify
the brand story you
want to tell.

5. landscapetoassessbest
waytoframeyourstory
amidstcurrentconditions.
3
Analyze the cultural

6. 4
Collaborate with leaders
at various levels to shape story
and identify desired business
outcomes.

7. narrative that captures the
core story and works to
identify who your brand is, as
much as what it does in ways
that bridge from mere product
or service to emotional
experience
5
Develop one guiding brand

8. of characters best
suited for your
programming.
6
Select cast

9. engagement on topic
before you begin to
assess impact.
7
Assess current market

10. STEP 2 - PRODUCTION

11. THINK
of Your Content
Platform As Your
Movie Set
1

12. partner to develop content strategy
and content products that will best
convey your story, and be able to
be absorbed and shared by and
with key target audiences.
COLLABORATE WITH CREATIVE
2

13. Translate content ideas that
frame the brand narrative, story
and elicit a call to action into
programming that doesn’t just
inform, but seeks to also
DELIGHT AND ENTERTAIN
3

14. 4
platform model,one campaign
strategy, upon which to display
content and offer unique
destination experience and offer
opportunities for engagement.
CREATE CONTENT

15. 5
DEVELOP CONTENT
vehicles based off of core
programming that can be
customized by distribution
channel (i.e. Internet,
Facebook, Twitter etc.)

16. CAST TO ENSURE
EFFECTIVE MESSAGE
Work with your
delivery that both informs as
well as adds an authentic
layer of humanity to every
STORY.
6

17. STEP 3
DISTRIBUTION

18. IMAGINE
All The Ways In
Which You Can Sell
Tickets to Your Show.
1

19. WHO YOU WANT
Identify
to reach and assess
where they reside in
the digital world
2

20. DEVELOP
CONTENT
distribution strategy designed to
connect with key audiences where
they live, work and play in seamless
ways that drive engagement.
3

21. CUSTOM
WORK TO DEVELOP
strategies that involve
traditional and social media,
as well as content and
syndication Partnerships.
4

22. CUSTOMIZED
DEVELOP
plans that have specific
calls to action, encourage
sharing, and also have
the ability to be
globalized.
5

23. BUILDIn Metric/Analytic System
that can be used both in real
time to assess how content is
being received and tweak
Accordingly.
6

24. Click on the image to learn more about the FREE learning series