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1
How to Make Money
Blogging:
INTRO
 Andrew DiMino @adimino
 Billie Hillier @BillieHillier
 Danielle Liss @danielleliss
2
Source: ProBlogger
3
Money Making Components
 Followers, fan, readers, etc.
 Trust
 Quality content
3
4
Content is King
 Establish yourself as an authority in your
niche
 Create interesting & relevant content
 Build an audience
 Develop your brand
 Content from a trusted source can be
monetized
4
5
Tools
 Google Analytics
 Get Clicky
 Heat Maps
 Hash Tracking
 Policy & disclosure generator
 Google Adwords/Keyword Tools
 SEO Reporting
5
6
Contextual Ads
Contextual advertising is a form of targeted
advertising for advertisements appearing on websites or
other media, such as content displayed in mobile browsers.
Readers are NUMB to most ads if blended well within site.
The advertisements themselves are selected and served by
automated systems based on the content displayed to the
user.
Google AdSense
Yahoo! Bing Contextual Ad (formerly Media.net)
Microsoft adCenter
Advertising.com (AOL)
Chitika
Source: Wikipedia
7
Terminology
 CTR: Click thru rate
 Impressions
 PV: Page views
 RPM: Revenue per mille
 UV: Unique visitors
8
Affiliate Marketing
 There are MANY programs available
 Research the brands you want to work
with & join their network
 Streamline accounts due to $ threshold
9
Affiliate Marketing
Billie’s favorites:
 Amazon {easy to work with}
https://affiliate-program.amazon.com
 Commission Junction (CJ)
http://www.cj.com/
 Skimlinks
http://skimlinks.com/
9
10
Affiliate Marketing
Keys to success
 Your application wording is VERY
important
 Don’t “clutter” your sidebars with
affiliate banners
 Text Links NORMALLY work better
than banners and “shops” (remember,
it’s about trust) 10
11
Blogger Networks
 A blogger network is a type of social
media agency that works directly with
brands to obtain sponsored
opportunities for bloggers.
11
12
Blogger Networks
The application process:
 Membership requirements vary
 Traffic, niche, past performance, tone
and content – They all matter!
Campaigns
 Blogger must fit with the brand, not the
opposite
 Ensure you can meet deliverables
12
13
Blogger Networks
Keys to success
 Performance
 Communication
 Pricing
13
14
Examples of Blogger
Networks
Just a small sample
 Clever Girls Collective
 Massive Sway (fka SITS)
 TapInfluence (fka Blog Frog)
 Pollinate Media Group
 FitFluential
 Glam
 BlogHer
 Business 2 Blogger
 SoFab (part of Collective Bias)
 Global Influence
 Amplified Collective
14
15
Sponsored Posts
Sponsored posts contain branded content
specifically created for a brand in return for
compensation.
 Know your deliverables
◦ If they are ambiguous, ask!
 Keep track of deadlines
 Tell a story – Include talking points, but don’t
copy/paste if you aren’t told to.
16
Sponsored Posts
Keys to success
 Include great photos
◦ Personal photos or brand supplied assets only.
◦ Don’t steal photos.
 Dress to impress- post appearance matters
◦ Add a pinnable image
 Don’t forget the appropriate FTC disclosures
16
17
Virtual Products
Virtual Products are complementary
content that you can sell from your blog
that add value to your offerings.
 eBooks
 Digital Magazines
 Video
 Audiobooks
18
eBook Market Share
eBooks are the first type of Virtual
Products you should consider offering
2012 30%
2013 Projected to be 45%
2014 Projected to be 50%+
Self-Publishers
2011 Estimated at 37%-43%
2013 Projected to be >50%
2014 Still growing 18
19
eBook Top Marketplaces
Amazon is the top outlet for your eBooks
 Amazon.com Kindle
 Downloadable PDF
 Apple iTunes iBookstore
 Barnes & Noble Nook
 Google Play
 Kobo, etc.
19
20
CarbSmart’s First eBook
20
http://bit.ly/Fat-Fast-Cookbook-From-CarbSmart
21
Amazon.com Kindle
21
92 Customer Reviews, 4.7 out of 5 stars
22
Barnes & Noble Nook
22
23
Downloadable PDF
23
Higher profit per book but some customer service issues
24
Apple iTunes iBookstore
24
We should have had this version ready from day 1.
25
Digital Magazines
Declining physical sales leads to
increased sales for Digital Magazines
 More platforms mean better ways of
connecting people with their passions:
◦ iTunes Newsstand
◦ Amazon Kindle Fire Newsstand
◦ Google Play Newsstand
 No physical distribution costs
 Focus on passionate niches &
community 25
26
Digital Magazines
26
27
Digital Magazines
27
http://bit.ly/CarbSmart-iPad
28
Affiliate Marketing
28
29
Affiliate Marketing for
eBooks & Magazines
Andrew’s favorites:
 Amazon {easy to work with}
https://affiliate-program.amazon.com
 LinkShare (iTunes & Barnes & Noble)
http://www.linkshare.com/
 E-Junkie (for selling PDFs)
https://www.e-junkie.com
29
30
Physical Products
If you are an authority in your niche, your
readers will purchase real related
products from you
 Printed Books or Print-on-Demand
◦ Lightning Source
https://www.lightningsource.com
◦ Create Space
https://www.createspace.com
 DVDs
 Related Merchandise
31
Services
If you are an authority in your niche, your
readers will purchase real related services
from you or you can help them with their blogs
 Consulting / coaching
 Graphic Design
 Ghost writing / guest posting
 Photo editing
 Technical Support
32
Services
 Facebook groups
 Craigslist
 ProBlogger Job Board
 Network with similar or favorite blogs
33
Blog Flipping
 Used to be “lucrative”
 Harder to be successful –
oversaturated market
 It might be better for you to develop
and grow your blog into a successful
income-generating source
34
Tools & Tips
Creating an opt-in email list of readers is
VERY important
 aWeber
 Constant Contact
 Infusionsoft
 Mad Mimi
 Mail Chimp
 SalesForce.com
35
Meetup Web Site
 www.LasVegasBloggers.org
◦ Calendar
◦ Events
◦ Educational Articles
◦ Presentations from Meetups
35

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how to make money blogging

  • 1. 1 How to Make Money Blogging: INTRO  Andrew DiMino @adimino  Billie Hillier @BillieHillier  Danielle Liss @danielleliss
  • 3. 3 Money Making Components  Followers, fan, readers, etc.  Trust  Quality content 3
  • 4. 4 Content is King  Establish yourself as an authority in your niche  Create interesting & relevant content  Build an audience  Develop your brand  Content from a trusted source can be monetized 4
  • 5. 5 Tools  Google Analytics  Get Clicky  Heat Maps  Hash Tracking  Policy & disclosure generator  Google Adwords/Keyword Tools  SEO Reporting 5
  • 6. 6 Contextual Ads Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. Readers are NUMB to most ads if blended well within site. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. Google AdSense Yahoo! Bing Contextual Ad (formerly Media.net) Microsoft adCenter Advertising.com (AOL) Chitika Source: Wikipedia
  • 7. 7 Terminology  CTR: Click thru rate  Impressions  PV: Page views  RPM: Revenue per mille  UV: Unique visitors
  • 8. 8 Affiliate Marketing  There are MANY programs available  Research the brands you want to work with & join their network  Streamline accounts due to $ threshold
  • 9. 9 Affiliate Marketing Billie’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  Commission Junction (CJ) http://www.cj.com/  Skimlinks http://skimlinks.com/ 9
  • 10. 10 Affiliate Marketing Keys to success  Your application wording is VERY important  Don’t “clutter” your sidebars with affiliate banners  Text Links NORMALLY work better than banners and “shops” (remember, it’s about trust) 10
  • 11. 11 Blogger Networks  A blogger network is a type of social media agency that works directly with brands to obtain sponsored opportunities for bloggers. 11
  • 12. 12 Blogger Networks The application process:  Membership requirements vary  Traffic, niche, past performance, tone and content – They all matter! Campaigns  Blogger must fit with the brand, not the opposite  Ensure you can meet deliverables 12
  • 13. 13 Blogger Networks Keys to success  Performance  Communication  Pricing 13
  • 14. 14 Examples of Blogger Networks Just a small sample  Clever Girls Collective  Massive Sway (fka SITS)  TapInfluence (fka Blog Frog)  Pollinate Media Group  FitFluential  Glam  BlogHer  Business 2 Blogger  SoFab (part of Collective Bias)  Global Influence  Amplified Collective 14
  • 15. 15 Sponsored Posts Sponsored posts contain branded content specifically created for a brand in return for compensation.  Know your deliverables ◦ If they are ambiguous, ask!  Keep track of deadlines  Tell a story – Include talking points, but don’t copy/paste if you aren’t told to.
  • 16. 16 Sponsored Posts Keys to success  Include great photos ◦ Personal photos or brand supplied assets only. ◦ Don’t steal photos.  Dress to impress- post appearance matters ◦ Add a pinnable image  Don’t forget the appropriate FTC disclosures 16
  • 17. 17 Virtual Products Virtual Products are complementary content that you can sell from your blog that add value to your offerings.  eBooks  Digital Magazines  Video  Audiobooks
  • 18. 18 eBook Market Share eBooks are the first type of Virtual Products you should consider offering 2012 30% 2013 Projected to be 45% 2014 Projected to be 50%+ Self-Publishers 2011 Estimated at 37%-43% 2013 Projected to be >50% 2014 Still growing 18
  • 19. 19 eBook Top Marketplaces Amazon is the top outlet for your eBooks  Amazon.com Kindle  Downloadable PDF  Apple iTunes iBookstore  Barnes & Noble Nook  Google Play  Kobo, etc. 19
  • 21. 21 Amazon.com Kindle 21 92 Customer Reviews, 4.7 out of 5 stars
  • 22. 22 Barnes & Noble Nook 22
  • 23. 23 Downloadable PDF 23 Higher profit per book but some customer service issues
  • 24. 24 Apple iTunes iBookstore 24 We should have had this version ready from day 1.
  • 25. 25 Digital Magazines Declining physical sales leads to increased sales for Digital Magazines  More platforms mean better ways of connecting people with their passions: ◦ iTunes Newsstand ◦ Amazon Kindle Fire Newsstand ◦ Google Play Newsstand  No physical distribution costs  Focus on passionate niches & community 25
  • 29. 29 Affiliate Marketing for eBooks & Magazines Andrew’s favorites:  Amazon {easy to work with} https://affiliate-program.amazon.com  LinkShare (iTunes & Barnes & Noble) http://www.linkshare.com/  E-Junkie (for selling PDFs) https://www.e-junkie.com 29
  • 30. 30 Physical Products If you are an authority in your niche, your readers will purchase real related products from you  Printed Books or Print-on-Demand ◦ Lightning Source https://www.lightningsource.com ◦ Create Space https://www.createspace.com  DVDs  Related Merchandise
  • 31. 31 Services If you are an authority in your niche, your readers will purchase real related services from you or you can help them with their blogs  Consulting / coaching  Graphic Design  Ghost writing / guest posting  Photo editing  Technical Support
  • 32. 32 Services  Facebook groups  Craigslist  ProBlogger Job Board  Network with similar or favorite blogs
  • 33. 33 Blog Flipping  Used to be “lucrative”  Harder to be successful – oversaturated market  It might be better for you to develop and grow your blog into a successful income-generating source
  • 34. 34 Tools & Tips Creating an opt-in email list of readers is VERY important  aWeber  Constant Contact  Infusionsoft  Mad Mimi  Mail Chimp  SalesForce.com
  • 35. 35 Meetup Web Site  www.LasVegasBloggers.org ◦ Calendar ◦ Events ◦ Educational Articles ◦ Presentations from Meetups 35