In order to sell effectively you need to utilize a combination of skill sets to sell effectively and efficiently to prospects. The key to sell effectively is to utilize a set of main selling points to deliver your message in a profound way that encourages your prospects to buy. To sell effectively it takes time and practice for someone who's new to the arena, however the main key to help ensure you sell effectively time and time again is to focus on establishing rapport and building a relationship with prospects. There is no secret or one key to sell effectively, it requires multiple factors for you to practice in order to become proficient at selling effectively using main selling points as leverage.
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Sell effectively using main selling points
1. Sell Effectively using 5 Main Selling
Points
By Glenn Hong, Owner of Billionaires in Training
Source:
http://beanentrepreneurtoday.com/
sell-effectively-main-selling-
points/
2. Introduction
• People buy from those they like
• One of the best ways to build trust
and rapport is by being your genuine
self and asking the right questions
• The key to overcoming objections is
by educating your prospects about
how they will seek to benefit from
what you have to offer.
3. Main Selling Point # 1
Establish a Relationship first than Focus on
Rapport
1. Don’t push or pressure others to “buy” from you.
2. Focus on establishing a genuine relationship with your prospects by
getting to know them or maybe sharing a few jokes.
3. LISTEN WHILE THEY SPEAK! Don’t think about what your going
to say while the other person is talking.
4. Main Selling Point # 2
Understand your Product/Service
Thoroughly
1. A thorough understanding on your product/service grants you the
confidence and direction to effectively educate others on how your
offering can act as a solution.
2. Ask yourself, “How can my product/service help others in anyway?”
3. Ask fact-finding questions to reveal what your prospect’s true needs
and wants really are.
5. Main Selling Point # 3
Believe in your Product, Show your true
Passion
1. Our emotions are shown on our face, just because we can’t read the
“cues” doesn’t mean others can’t. If your passionless about your
product, no one will buy.
2. Communication is 90% nonverbal, and 10% verbal. UTILIZE THE
90%!
3. Value and Price are two different things. In order for your prospects
to buy, the perceived value MUST exceed the price.
4. A true belief and passion in your product can give you the natural
confidence to sell effectively.
6. Main Selling Point # 4
Learn to Read the Other Person’s Needs
1. Everyone has a want or a need. The answers that your prospects
give, reveals what it is they truly want.
2. Listen carefully to the vocabulary that your prospects use.
3. Ask fact-finding questions that can lead you closer towards the
results you seek while addressing any curiosity or concerns that your
prospects may have.
4. The ability to LISTEN is the only true action required.
7. Main Selling Point # 5
Consistently Follow Up
1. Remember that building rapport isn’t temporary, it’s LONG
LASTING.
2. Continue to follow up with clients and prospects on a weekly,
monthly, or yearly basis depending on how your relationship is with
them.
3. Following up grants you the opportunity to keep your clients updated
on any new products, services, or promotions.
4. Long lasting relationships is what brings you new customers time and
time again.
8. For more information please visit:
http://beanentrepreneurtoday.com
To contact B.I.T. Billionaires in
Training please visit:
http://billionairesintraining.com