Case study of how a tour operator saw an 822% increase in email enquiries by using Google Adwords and custom landing pages.

1. INCREASING A TOUR OPERATOR’S
EMAIL ENQUIRIES
BY
A CASE STUDY for
Tour operators
822% brought to you by MarketJump.Co

2. CASE-STUDY REPORT
Client:
Product:
Cost:
Previous Marketing:
Problems: • Not enough customer enquiries
• Customers not buying premium
tour packages
• Too quiet in 'off-season' to maintain
staffing requirements
Social media, Facebook Ads &
Google Adwords (self-managed),
tour directories, local advertising
Tour Operator, Vietnam
$500-$2500 (USD)
Multi-day Custom Tours

3. STEP 1 - RESEARCH
Define Ideal Target Audience: 35-55 year old couples from
Europe, Australia & New Zealand wanting a 3-4 star tour
experience.
Highlight preferred tour packages: 5-10 day tour packages,
including accomodation, food and transport.
Analyse Google keywords: Choose only keywords that align
with target demographic, and proposed ad spend.
Research local competition: Use Adwords spy software to
compare keywords, ad wording and ad links.
Analyse Google Analytics: Confirm target market activity
and online search habits, set up conversion tracking.

4. STEP 2 - CREATION
Create Google Adwords Ads: Using keyword research, target
audience copywriting and custom landing page url.
Create custom landing pages: Utilise images and text that
engage the target demographic, along with proven conversion
rate optimisation methods to increase click throughs.
Link landing page to client’s CRM: Emails captured from the
landing pages are sent directly to the clients Hubspot account.
Set-up conversion tracking: Insert Google Tag Manager to link
all steps together so conversion tracking is possible.
Create landing page variations: Use A/B split-testing to increase
conversion rates and reduce cost per lead for client.

5. STEP 3 - OPTIMISATION
Optimise Adwords Campaign: Refine keywords used, text and
test dynamic keyword insertion to reduce cost per click.
Split-test landing pages: A/B split-test images, text, button
placement, interactive media, etc, to increase conversion rates.

6. STEP 4 - RESULTS
Cost per click:
Ad Conversions:
Email leads:
Sales: Massive increase in preferred multi-day tours
€1.67 down to €0.60 — 278% decrease in cost
9 up to 74 per month — 822% increase in leads
0 up to 94 per month
After running the campaign for just 3 months, our team was
able to achieve the following results:

7. WORKING WITH US
Market Jump helps tourism operators
around the world to get more leads and
grow their business with predictability.
We understand your customers and your
industry, because we’ve been in it for
nearly 15 years.
Your marketing campaign will be
handled by Premier Google Certified
Partners who manage just over
$1million USD in client’s advertising
budgets - EVERY MONTH.

8. "If you are ready to invest in the growth of your
business’ future, get in touch with me today and
see if you qualify to work with our team."
- Billy Taylor
Co-Founder & Manager of Market Jump
billy@marketjump.co
billytaylor.nz
@iambillytaylor