Check out http://dotcomgains.com/ for more useful content. Here are 3 powerful pricing strategies that can increase sales. Credits: 1 - http://www.flickr.com/photos/53921113@N02/5645102295/ 2 - http://www.flickr.com/photos/31817493@N08/5225000237/ 3 - http://www.flickr.com/photos/93755244@N00/5532389673/ 4 - http://www.flickr.com/photos/79649916@N00/5657236729/ 5 - http://www.flickr.com/photos/49503180180@N01/5545552367/ 7 - http://www.flickr.com/photos/10565597@N00/4828439402/ 8 - http://www.flickr.com/photos/32852034@N00/6386019085/ 9 - http://www.flickr.com/photos/26406919@N00/451900976/ 10 - http://www.flickr.com/photos/41754875@N00/2192051338/ 11 - http://www.flickr.com/photos/45820171@N08/7195729556/ 12 - http://www.flickr.com/photos/82327812@N00/3852759250/ 13 - http://www.flickr.com/photos/51035555243@N01/2681744739/ 14 - http://www.flickr.com/photos/35237096015@N01/24604141/ 15 - http://www.flickr.com/photos/40193179@N03/3860441854/ 16 - http://www.flickr.com/photos/23566085@N00/7039449789/ 18 - http://www.flickr.com/photos/43103019@N05/4121668515/ 19 - http://www.flickr.com/photos/12836528@N00/4195419849/ 20 - http://www.flickr.com/photos/29711987@N00/3353212322/ 21 - http://www.flickr.com/photos/49502995517@N01/2857391640/ 22 - http://www.flickr.com/photos/38605609@N02/7263046570/ 23- http://www.flickr.com/photos/53371251@N08/6840568965/ 24 - http://www.flickr.com/photos/74743437@N00/3182134375/ 25 - http://www.flickr.com/photos/54341740@N04/6938913587/ 26 - http://www.flickr.com/photos/40195741@N00/3842509936/ 27 - http://www.flickr.com/photos/52299769@N04/5908989821/ 28 - http://www.flickr.com/photos/60906956@N00/4521591623/ 29 - http://www.flickr.com/photos/51035555243@N01/3105581280/ 31 - http://www.flickr.com/photos/10361931@N06/4273225057/

1. $cience ofThe
Pricing

2. What's theWhat's the Best PriceBest Price
for Your Product?for Your Product?

3. The Right Price Will Make
You Earn Money

4. TheThe WronWrongg PricePrice Will MakeWill Make
You Lose MoneyYou Lose Money

5. But...

6. There's More!There's More!

7. There are Secret
Pricing Strategies...

8. ...that will...that will Increase Your SalesIncrease Your Sales......

9. ...and Your...and Your EarninEarningg Per SalePer Sale

10. 3 Awesome
Pricing
Strategies

11. Decoy
Pricing
1

12. In a study, were offered 3 types ofIn a study, were offered 3 types of
magazine subscription to 100 students:magazine subscription to 100 students:
web ($59), print ($125), print+web ($125).web ($59), print ($125), print+web ($125).

13. No one was taking the print only version,
so it was removed and the experiment repeated.

14. As a result lessAs a result less
print+web subscription were sold.print+web subscription were sold.

15. Takeaway

16. Offer different options with
similar (or almost equal)
prices for two of them.

17. Of the two, one is a decoy, and the other
is the more attractive choice you wish
for the consumer to make

18. Anchoring
2

19. Researchers invited real experts andResearchers invited real experts and
undergraduate studentsundergraduate students
to appraise a home for sale.to appraise a home for sale.

20. The seller listed his house at different prices
and as a result both students and experts
made different evaluations.

21. The higher the priced listed,
the higher was the evaluation.

22. Takeaway

23. Put very expensive products
near the product
that you want to sell.

24. Bracketing
3

25. Tests showed that between
a premium beer ($2,50) and a bargain beer ($1,80)
people preferred the premium beer.

26. Adding a third
super bargain beer ($1,60)
people preferred the
original bargain beer ($1,80).

27. Replacing the
super bargain beer ($1,60) with
a super premium beer ($3,40),
people preferred
the premium beer ($2,50).

28. Takeaway

29. Include three options,
and put the one that
you want people
to buy in the middle.

30. Make the luxury option really expensive
some people will buy it
no matter the price

31. Want More?

32. Want More?
Read All the
7Studies
[Infographic]

33. Want More?
Read All the
7Studies
[Infographic]
Click it