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Why Video Games




Rule on Marketing
Video Games Sell Like Crazy!
The Sims 2 sold
20 milion copies
StarCraft sold
11 milion copies
Diablo 3 sold
8,8 milion copies
What's Behind Their Success?
1

    They Have
Great Stories
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Why Video Games Rule on Marketing
Even better than Start Wars
2
      They
Trigger Emotions
Emotion...
after Emotion...
after Emotion...
after Emotion!
3

     They
Engage People
Why Video Games Rule on Marketing
gs ...
                                     ot do
                           p le ,n
                  d p eo
         .Is ai
  m ..
Eh
Why Video Games Rule on Marketing
They even become Addictive
4

    They are for a
Thight Target
Why Video Games Rule on Marketing
Role Games...
...are for Role Players
Action Games...
...are for Action Players
Strategy Games...
...are for Strategy Players
4

    Their 1 Task is to
           st


Please Customers
Ehi, you are the best!
One Happy Customer
 Bring People
One Happy Customer
   Buy Again
5
    They have Sequel to
    Sell Many Times
to Same Customers
Monkey Island 1
Monkey Island 2!
Monkey Island 3!
Monkey Island 4...
Ok...Stop! It's enough...
Why sell once when
you could sell twice?
6

      They are
    Easy to Use
Why Video Games Rule on Marketing
No one play
a complex game
Well...almost no one!
7

    For Them
Design Matters
Why Video Games Rule on Marketing
Which one do you prefer?
8

     Creativity
    Gets Extra Point!
Why Video Games Rule on Marketing
Do they look all the same?
This is different!
9

      They
Build Anticipation
Why Video Games Rule on Marketing
I just finished
   Diablo 2!
Man, you finished
   Diablo 2,
  that's great!
I feel great!
We are making Diablo 3!
Ok, I'll wait...
Diablo 3 is requiring more time
      than we thought...
Damn! I have to wait more.
We should complete it for the 2034
I can't resist...
 I want to die!
Diablo 3 it's ready!
Yessss!
Recapping...
Tell Great Stories



Trigger Emotions



Narrow Targets
Satisfy Customers


  Make Loyal
  Customers

  Make Easy
 Calls to Action
Care About Design



   Be Creative



Build Anticipation
Now let's go to
Rule on Marketing
Download
this Presentation
Improve the way
you do marketing.

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Why Video Games Rule on Marketing