http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
Google Plus Content Wheel for Social, Mobile and Search Marketing ROI
1. ““Social Media Content”Social Media Content”
Is Google Plus the Most Important Social
Network?
Matthew O’Brien |Mint Social |facebook.com/mintsocial |@Mint_Social |@Blogster |Mintsocial.com
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
2. Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
3. Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
4. Matt OMatt O’Brien’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
5. ??Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
6. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
7. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
54% of smartphone use is motivated by
communication, and 33% by entertainment
Source: Hubspot.com
8. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
9. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
10. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
11. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
12. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
13. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
14. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Sponsored Stories generating 13 x click-through rates.
Smartphone users least likely to see ads on Facebook
(3% to 13% chance of being seen ‘below the fold.’)
15. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
16. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
17. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Image Source: http://bit.ly/Szq7YY
18. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Blogs/Articles
Images
Status Updates
Location specific
Videos
SMS
Reviews
Reporting
Content Engine
19. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Image source: http://bit.ly/Xi4eTK
& Google.com
21. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
• 400+ million users
• 1 of 4 people login once a month
• Google+ dominates in search results
Source: http://www.ebizmba.com/articles/social-networking-websites
22. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: Hubspot.com
23. To Do List in Google+To Do List in Google+
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
24. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Google+ business page Verification –
Add your badge on your website.
25. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Add and verify all
your social media
profiles and blogs
on your Google+
profile page.
26. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Claim your blogs and other websites that you are an
author on. Learn how to do this: http://bit.ly/RDZS4v
27. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Claim your YouTube account that is connected to
your Google+ profile (also enables Hangouts).
Key point: If you have a YouTube account tied to
another gmail email, you can transfer this account to
another Google+ account.
29. GeosomoGeosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
marketing
• Improves customer experience by
offering enhanced content
• Offers Business Owners better
tracking/analytics of marketing.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
30. Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot
31%
Smartphone Use has Taken OffSmartphone Use has Taken Off
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
31. Searches on MobileSearches on Mobile
DevicesDevices
Non-search engine queries
(Facebook, Craigslist)……….
Local business searchers
using social networks………
Search engine queries……… 9%
22%
9%
(% using Facebook……………93%)
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
32. Nearly All Consumers (97%) NowNearly All Consumers (97%) Now
Use Online Media to ShopUse Online Media to Shop
LocallyLocally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
Steve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
33. 49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
34. 90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
35. Less than 7% of
Businesses have
claimed their listing!
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
36. 60% of Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
37. GoogleGoogle “7 Pack”“7 Pack”
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
38. {Step 1} Create a Profile{Step 1} Create a Profile
DocumentDocument
• Consistency across
local listings
• Syntax is Important
– i.e. Phone #: (xxx) xxx-xxxx or
xxx-xxx-xxxx
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
39. {Step 2} Create Profiles{Step 2} Create Profiles
• Local Listings(except Google
Places—more on that in a
minute)
• Photo
– Panoramio
– Picasa
– Flickr
• Video
– Youtube
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
40. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
41. {Step 3} Post Geo-Tagged Content{Step 3} Post Geo-Tagged Content
• Photos
– keyword optimized—
example:mountain-biking-
sedona-az.jpg
– Split images up between photo
sharing sites
– Map to your corporate address
—exactly the same as your
office address
• Video
– Youtube geotagging
• Blog Posts
– Post Mapper –open graph api
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
42. {Step 4} Create or Claim{Step 4} Create or Claim
Google Place PageGoogle Place Page
• Same as other local
listings
• Grab a few geo-tagged
photos from each
photo site
• Grab at least 1 geo-
tagged video from
YouTube
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
43. {Step 5} Get Reviews{Step 5} Get Reviews
• Be Remarkable.
• Make it easy. Put direct
links on your website for
reviews OR Use a service
like Customer Lobby.
• Offer incentives to
customers that post a
review/check in
– Free Gift
– % off next purchase
– Other ideas?
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
44. Social and Mobile UsersSocial and Mobile Users
…are influencers…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at a
Great Price”
“Great Food at a
Great Price”
“Solid value”“Solid value”
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
45. Top Responsibilities for Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………..66%
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
46. Visibility Multiplier EffectVisibility Multiplier Effect
Website
(SEO and PPC)
Content
Engine
Views
Time
Audio
Video
Photo
PR
ArticlesProfiles
Docs, PPT
Blogs
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
47. Microsoft
Ever used one of these?Ever used one of these?
Google
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
48. Examples of QR Code MarketingExamples of QR Code Marketing
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
49. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
+
50. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
51. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
52. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
53. Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
Source: www.seomoz.org/blog/tips-to-use-google-for-seo
Optimization Tips
54. Social Media – Online
Marketing Dashboard
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
55. I Know a CompanyI Know a Company
Started a Blog
Writes Posts
Creates Profiles
Syndicates Content
Creates New Content
Syndicates from G+
…that gets results!
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
56. Case Study – APECH
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
• Arizona Partnership to End Childhood Hunger
• Having a social media presence; blog, social
media profiles and online videos
• APECH received a $20,000 grant from WalMart
Charities from an online search
• APECH is social media leader for gov’t agencies
57. Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing pages.
3. Increase traffic to your website.
4. Build an online community through social media marketing.
5. Create inquiries for your brand.
Social Media in Action – ROI
Matt O’Brien | Mint Social | facebook.com/mintsocial |@Mint_Social |@Blogster | Mintsocial.com
What do you do when default government firewall settings block access to all social media websites? You get creative and become a showcase for government agencies across the country. We are proud to help this out of the box thinking government run charity leverage social media to promote their worthy cause.