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MOONSHOT
THINKING
Howtodisruptyour
industryandbeat
thecompetition.
@BLUELOBSTERCO
InspiredbyGoogleXandPeterDiamandis.
DOYOUREMEMBER?
1960S1960S
BIGIDEAS!
WECHOOSETOGO
TOTHEMOON!
RADICAL!
Moonshot Thinking
Moonshot Thinking
Moonshot Thinking
DARETODO!
Moonshot Thinking
Moonshot Thinking
Moonshot Thinking
MADEIT!
Moonshot Thinking
Moonshot Thinking
Moonshot Thinking
Moonshot Thinking
The biggest benefit of
Apollo was the inspiration
it gave to a growing
generation to get into
science and aerospace.
“
Buzz Aldrin, Astronaut
BUT…
After Apollo 17, America stopped looking towards
the next horizon. The United States had become a
space-faring nation, but threw it away. We have
sacrificed space exploration for space exploitation,
which is interesting but scarcely visionary.
Eugene Cernan, Astronaut
“
WHAT’STHEPOINT?
NOTONLYDIDWEBECOME
LESSAMBITIOUSINSPACE.
WEALSOBECAME
LESSAMBITIOUSINBUSINESS.
2015
SMALLIDEAS!
We wanted flying
cars, instead we got
140 characters.
Peter Thiel
“
INCREMENTAL!
A ten per cent
improvement means
that you're doing the
same thing as
everybody else.
Larry Page
“
LOWRISK!
Companies fail
because they do the
wrong things or they
aren't ambitious, not
because of litigation
or competition.
“
Larry Page
THESOLUTION
MOONSHOT
THINKING!
Moonshot thinking is shooting
for the moon. Moonshots live
in the gray area between
audacious projects and pure
science fiction; they are 10X
improvement, not 10%.
Google X is leading the 10X
movement.
MOONSHOT
THINKING
BIGIDEAS!
Radical
Solution
Breakthrough
Technology
Huge
Problem
MoonshotThinking
atGoogleX
They take on global-scale
problems, define radical
solutions to those problems,
and involve some form of
breakthrough technology
that could actually make
them happen. They look for
10X improvements and
solutions that will help one
billion people.
If you’re not doing some things that are
crazy, then you’re doing the wrong things.
Larry Page
“
GOOGLEX
MOONSHOT
EXAMPLES
PROJECTSELF-DRIVINGCAR
Technology for driverless cars
PROJECTLOON
Balloon powered
internet for everyone
PROJECTWING
Rapidly deliver products
using flying vehicles
It’s often easier to make
something 10 times better
than it is to make it 10
percent better.
Astro Teller, Google X
“
OTHERCOMPANIES
NETFLIX
Disrupts streaming
AIRBNB
Disrupts hotels
TESLAPOWERWALL
Disrupts energy storage
Cool! But
I am not
Google X!
Howtoapply
MoonshotThinking
toyourcompany
@PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis
Your biggest problems are
your biggest opportunities.
Peter Diamandis, X Prize
“
1
Hire some 20-somethings
to do some digging
The first step is to create a Strike
Force of young people. Why young
people? They are smart, hard working,
and naive. All the qualities you want in
someone who trying to reinvent a
system.
They have no preconceived notions
about the way the world is supposed to
work. This gives them the ability to
question everything.
THESTRIKEFORCE
So where do you find your strike force?
They may already work for you, or they
might be graduates, or a group of local
entrepreneurs.
Look for passion and curiosity.
Form teams of three to five people
with a background in science and
engineering.
2
Question everything
and everyone
Give the Strike Force 4-6 weeks to walk
around your company and examine
everything.
Let them to talk to all employees,
clients, suppliers, and so on. Everybody.
Have them document the major
challenges your company is having:
What is unduly hard to accomplish?
Where are we missing quality?
Where are we behind the competition?
What are our clients' biggest complaints?
3
Generate Ideas.
No limitations!
Challenge them to think about how the
biggest challenges could be solved.
Make sure to emphasize that they have
NO LIMITATIONS as to the ideas they
can come up with. This is critical.
Good ideas are always
crazy until they’re not.
Larry Page
“
4
Catalogue, prioritize
and select
Ask the Strike Force to compile their
findings, and write up their top 10 -
20 recommendations.
Rate them with regard to:
Financial impact
Competitive impact
Ease of implementation (time and $)
5
Fund the best ideas
and best teams
Fund the best ideas and the best
teams to develop the solution either
internal to your business, or as
outside entrepreneurial endeavors.
Either way, you win.
Moonshot Thinking
SUMMARIZE
@PeterDiamandis
PeterDiamandis
5STEPSinspired by
@PeterDiamandis
HireYoung
Team
Question

Everything
Catalogue&
Select
FundBest
Ideas
Generate

Ideas
Lots of people dream big and talk about
big bold ideas but never do anything. I
judge people by what they've done. The
ratio of something to nothing is infinite.
So just do something.
Peter Diamandis
“
READY?
NOWTAKEOFF
ENJOYTHERIDE!
CELEBRATETHEWIN!
We choose to go to the
moon in this decade.
Not because it’s easy,
but because it’s hard.
“
John F. Kennedy
I have a very simple metric I use: Are you
working on something that can change the
world? Yes or no? The answer for 99.9999
percent of people is no. I think we need to be
training people on how to change the world.
“
Larry Page
In honor of Apollo 11. One giant leap for mankind.
MOONSHOTRESOURCES
www.PeterDiamandis.comwww.PeterDiamandis.com
www.solveforx.com
www.singularityu.org
Moonshot Thinking
MOONSHOT
THINKING
Howtodisruptyour
industryandbeat
thecompetition.
@BLUELOBSTERCO
InspiredbyGoogleXandPeterDiamandis.
Only 1 in 2 million lobsters is blue. Are you?
Stand out,get noticed,connect.
www.bluelobster.co hello@bluelobster.co

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