11 biggest mailing list mistakes to avoid

11 Biggest Mailing List
Mistakes to Avoid
Email marketing is one of the most effective tools which requires
minimum investment and earns maximum ROI . Check this out to know more

Truncated Pickup line
Subject line actually creates the first
impression on the customers, which
largely decides the fate of an email. A bad
or chopped subject line will ruin the email
campaign. So, keep it short and precise.
Phone: (888) 494-0588 Email: sales@bluemailmedia.com

Ignoring timing
In a rush to conduct business, we generally forget customer's time.
Ignoring timing as a vital issue, results less ROI.

Compatibility with the electronic gadgets
If the email styles are too sophisticated to read on mobile gadgets,
customers are more likely to go away. So, it’s necessary to build a
minimalist style that is compatible with mobile devices.

Inconsistent and Disorganized Behavior
Instead of sending bulk posts,
we should foster two-way
communication by sending
them ‘Subscriber Only’
messages and inviting their
feedback.

Lack of Customer Relationship Management
skills
Gentle reminders of who you are and why
you are emailing can avoid giving our
customers any nasty surprises, and
minimize the probabilities of them
unsubscribing.

Poor Content
At the heart of a fruitful marketing
drive, is good content. Irrelevant
messages provoke the subscribers to
unsubscribe as they are of no value.

Misleading Claims
A lot of marketers just add
free, one page PDF to
provoke signup’s, instead
work on what the audience
desires and provide them
that.

Sending Robotic Messages
Avoid sending the
default welcome
messages to the mailing
list after signing up.

Assuming people want to hear from you
If you just grow the list is meaningless, if you have achieved it through
shady tactics. Only add people, who have asked specifically to be added.

Sending the mails too frequently
Just loading the subscriber’s inbox with messages gives high brand
damage.

Avoiding Landing page
It’s sensible to possess a
landing page for our email list,
to steer them to sign in.

Resources:
• http://bluemailmedia.com/
• http://boostblogtraffic.com/email-list-mistakes/
Blue Mail Media Inc
300, E Royal Lane,
Suite 127 Irving, TX 75039
Phone : 1-888-494-0588
Email : sales@bluemailmedia.com

11 biggest mailing list mistakes to avoid

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