35. WHERE?
|AGENCIES|
WHO AM I?
|(-)RELEVANT|(-) REPERTORY|NEW CO-PETITORS|(JOB)|
BETTER
TALK
PART OF
THE $
BUSINESS
REALLY?
THE REAL
COMPETITORS
GG/FB/TW
ACC/IBM
ADOBE/SAP
MORE
STRATEGIC
RELEVANT
C LEVEL
41. WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
42. WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
43. WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
44. WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
BETA
FAST
LEAN
INNOVATIVE
DISRUPTIVE
45. WHERE?
|WHAT ARE WE HERE FOR?|
|Agência |Consul|Start |Tech|
IDEA+LOCAL
ADVERTISING
MESSAGE
INSIGHTS
MEDIA
FEE + %
BIZ MINDSET
BIZ
KNOWHOW
SELL THINKING
NEW SKILLS
BIZ PEOPLE
IDEA+PERSON
CONTENT (*)
CONTEXT (*)
DATA INSIGHTS
DATA
NEW MODELS
BETA
FAST
LEAN
INNOVATIVE
DISRUPTIVE
SCALABLE
PLATFORM
GLOBAL
MACHINE
48. WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
BIZ MODELS
OP. MODEL
FUNDING
CLIENT REL.
SKILLS
DREAMS
MINDSET
CAPACITY
49. WHERE?
|LEADERS|
HAVE TO CHANGE THEIR COMPANIES
| MODELS | PEOPLE | MINDSET |
BIZ MODELS
OP. MODEL
FUNDING
CLIENT REL.
SKILLS
DREAMS
MINDSET
CAPACITY
MORE THAN
A SERVICE
CHANGE!
51. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
SIXTH
SENSE
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
52. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
53. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
54. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
COLLAB
COCREATE
COAUTHOR
55. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
NEW
STRUCTURE
COLLAB
COCREATE
COAUTHOR
56. WHERE?
|LEADERS|
WHAT IS GOING ON?
|DIGITAL|MOBILE|PROTAGONISM|SPEED|CO-THINKING|
JOB
MINDSET
NEW
LOOK
AD
BIZ
DATA
SIXTH
SENSE
MOBILE
FIRST
ONLY
PLAYER
PART
OF THE
AD BIZ
PROCESS
CONTROL
OWN
NEW
STRUCTURE
COLLAB
COCREATE
COAUTHOR
LET
IT GO