An overview of Starshot, a Toronto and Chicago-based event and digital marketing agency.

1. Story Time

2. Most of our moms still think that we
'work on computers' and run
fancy parties all day long

3. Which is kind of true.
But for the record this is the
story of what we do.
CREDENTIALS
2014

4. “Be yourself; no base imitator of another, but your
best self.There is something which you can do
better than another. Listen to the inward voice and
bravely obey that. Do the things at which you are
great,not what you were never made for.”
RalphWaldo Emerson
BeYourself

5. MARKETING
agencies.
The truth is that most brands have
large rosters of speciality

6. layers
Big idea fat cats
Suits that only sell
Technology gatekeepers
PM bureaucrats
Logistic monkeys
Meeting minders
Old school schmoozers
Jr. billing coordinators
Mid-managers
Hour trackers
And clients often pay for
of hierarchy

7. Now…
Everyone is a marketer

8. Cheap
Accessible
Powerful
They are…

9. BLASTING
Which
makes
content so easy that we all hardly get a break!
27,000,000
New pieces of content are created and shared each day
2012 study by AOL and Neilsen

10. Self Serving Not so Much
of this deluge of crap
is self-serving

11. • When is the last time your
open rate was
• …or you clicked-thru on a
banner ad?
• …or you were motivated to
attend a corporate product
launch event?
> 5%

12. Getting attention depends on being
Interesting
enemies
Overload
Social currency
Mistrust
Fragmentation
Skepticism
Distractions
False Sincerity
But interesting has a lot of

13. FFWD
SPAM
BLOCK
DELETE
FORGET

14. 86% skip TV ads
91% unsubscribe from email
44% of direct mail is never opened
200M on the Do No Call list
60+% no show rates at events

15. Intelligent
Useful
Entertaining
Marketers have to be really good at telling
stories with content that is…

16. Because the customer journey is now just a giant
PLINKO
boardof touch points
On many screens
Across many interactions
That need to be personal

17. It’s all one big balancing act
Inspiring Design
Original Thinking

18. Meanwhile you
still have a job
to do…
which is where our agency comes in

19. Demand Generation
Lead Prospecting & Nurture - Data Strategy and Acquisition
- Content Marketing - Digital and Live Events - Brand, Legal
and Privacy Council - CRM Platform Integration
Digital Marketing
Communications Strategy - Social Media Platforms -
Digital Content Development - Search Engine
Optimization - Content Curation & Marketing
Event Marketing
Event Management - Experience Design - Event Production
- Content Creation Data Strategy - Demand Generation -
Analytics & Metrics - Green Event Programs - Sponsorship
Management - Experiential Events - Large Scale
Conferences
This is what we do

20. We work together
in a tighter, more
strategic role
Without non-value
add roles and

21. Multi-channel, multi-
discipline expertise
Expect more of this
Narrow views and
fragmented skills
And less of this

22. Cost-effective
We can probably make your
marketing more
By creating the opportunity for scale
and cross-channel efficiency
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

23. Because we have the full set of
skills in-house
We know…
• events and experiential
• how to nurture relationships
• how to deliver content marketing

24. Backed by…
› production systems
› hands-on experience
› technology expertise
› proven best practices

25. We are an
entrepreneurial
agency that takes pride in
being very un-agency

26. Our clients are also business partners and we
work with most for years
In an era where the average CMO tenure is only
45 months Spencer Stuart 2012 Study
Offering consistency in a
sea of constant change.

27. Our clients often say
we help them be
better clients
Because we bring past market
results, efficient process, ideas for
new tools, better analytics and
improve time to market

28. Starshot thinks like publishers
across all of our events, demand
generation and digital
marketing programs
We’re Great
Storytellers

29. We succeed when we
get people talking
So they share and
spread the word
about your brand

30. Because in
marketing, word of
mouth, referrals and
brand reputation are
what drives sales and
ROI

31. We use Experience Design (XD) to
understand the audience and
make marketing more personal
Who are they?
What do they like?
Why do they care?
How do they buy?

32. We have great content people
working closely with
great execution people

33. Applying your story across the
channels where people are
interacting with your brand

34. Clients loveour passion
and drive for this stuff
We experiment
constantly to
keep you one-
step ahead of
the competition

35. The work we do is significant
and our clients range from
global giants to local business
in our home markets

36. Our people love helping good
companies grow and realize
their marketing potential

37. One absolute lesson is that when a
client and agency share a
positive, constructive energy
Great things start to happen

38. Call us a bunch of geeks
But we also think that finding
better ways to do our work is
kind of fascinating

39. These are our founders
This guy played pro hockey This guy played road hockey
Brad Dalgarno
bdalgarno@starshot.com
ca.linkedin.com/in/
BradDalgarno
Brad Friesen
bfriesen@starshot.com
ca.linkedin.com/pub/
Brad-Friesen/1/b8b/744

40. They have been running the place
since Starshot opened in 2000
2000 2014

41. We are a lot different now with offices in
Toronto and Chicago and Starshot people
running programs around the world

42. Maybe we could be the right
agency for you…Maybe not.
But we really don’t
know until we
talk
HI!

43. Here are a few places you can
connect with us to find out more
about who we are and what we do:
1.866.782.7836www.starshot.com

44. Between 1969 and 1972 NASA’s campaign to put a man on the moon
captivated the worlds imagination and pushed technology to its limits.
These missions were known as ‘Moon Shots’.
As Starshot’s founding partners we initially wanted to name the
agency Moonshot in honor of the innovation and fearlessness
embodied in the men and women behind the program, but alas the
name was already taken.
Not giving up, we combined the idea of moon shot with the well
known quote, “Shoot for the moon. Even if you miss, you'll land among
the stars”.
The notion of shooting for the stars rather than the moon made sense
to us...it charted a bigger adventure, one that we have been on ever
since.
And that’s why we chose Starshot*.
WHAT’S IN A NAME?