See the full blog post here: http://www.brainrider.com/better-marketing-blog/3-simple-ways-repurpose-content/ What is repurposing content? Simply put, repurposing your content is just recycling – reusing and squeezing the tea bag. Why repurpose content? • Creating new content is hard work and time-consuming. • Repurposing helps your content work better and more efficiently. Repurposing also helps… -Improve SEO. -Reach customers when/how they want to be reached. -Increase the retention and impact of your message. -Quickly test which content types your audience prefers, without much investment. How to repurpose content? • Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag. Simple ways to repurpose content: Idea #1: Turn content into blog post & social media updates for lead generation. • Write a blog post on every webinar and whitepaper you create. • Write a blog post summarizing the entire webinar. • Better yet, choose 1-key point from the webinar or whitepaper and highlight it in the blog. • Or, try creating a 3-part blog series highlighting different ideas from a longer piece of content. • This helps you capture different types of leads, since they can consume content where they prefer, and also improves your SEO. • Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself. Simple ways to repurpose content: Idea #2: Create a nurturing newsletter • Package up your content and send it to customers and prospects in newsletter form. • Add top social media updates to the newsletters. • Also curate popular industry news and updates from other sources. • This is also a good place to add a timely or relevant sales offer. Simple ways to repurpose content: Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. • Package up some of your top blog posts and put the main points in an eBook format or a PowerPoint or SlideShare. • This also works great for customer testimonials or case studies. • Infographics are great way to tell a visual story about data or research. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: -Write a blog post about it -Write a blog series about it -Share it on social media -Share it in a newsletter -Turn it into a webinar or podcast -Create an inforgraphic -Turn it into a PPT, SlideShare or video -Turn it into a Top 5 list or Q&A

1. 3 Simple Ways to
Repurpose Content
@Brainrider

2. What is repurposing content?
Repurposing content is
taking something
previously created and
transforming it, or a
section of it, into fresh
content–squeezing the
tea bag.
-Why a Content
Management System
-Why WordPress as
CMS
Image source: http://bit.ly/1dEX8gg
2

3. Why repurpose content?
• Creating new
content is hard
work and timeconsuming.
-Why a Content
Management System
-Why WordPress as
CMS
• Repurposing helps
your content work
better and more
efficiently.
Image source: http://bit.ly/1lnGBFt
3

4. Repurposing also helps…
þ Improve SEO.
þ Reach customers
when/how they want to
be reached.
þ Increase the retention
and impact of your
message.
þ Quickly test which
content types your
audience prefers,
without much
investment.
4

5. How to repurpose content?
• Repurposing
content is about
taking existing
content and
reusing a piece of
it or changing its
format.
Image source: http://bit.ly/1kcTORd
5

6. Simple ways to repurpose content: "
Idea #1: Turn content into blog post & then share it on
social media
Image source: http://bit.ly/1koZLHJ
•
•
6
Write a blog post
on every webinar
and whitepaper
you create.
Ensure that all high-quality webinars and whitepapers
are gated, so blogs push to a landing page and capture
leads, rather than pushing to the asset itself.

7. So, how do you reuse a whitepaper?
•
•
Better yet, choose 1-key point
and highlight it in the blog post.
•
Try creating a 3-part blog series
highlighting different ideas from a
longer piece of content.
•
7
Briefly summarizing the entire
webinar.
This will help improve your site
SEO and capture more leads.
Image source: http://bit.ly/1eALnHh

8. Simple ways to repurpose content: "
Idea #2: Create a nurturing newsletter
•
Package up your content and
send it to customers and
prospects in newsletter form.
•
Add top social media updates to
the newsletters.
•
Curate popular industry news
and updates from other sources
•
8
This is also a good place to add a
timely or relevant sales offer.
Image source: http://expertelevation.com/newsletter

9. Simple ways to repurpose content:"
Idea #3: Make it visual. Create an eBook, Slideshare,
video or infographic.
•
This also works well for customer testimonials or case studies.
•
9
Package up
some of your top
blog posts and
put the main
points in an
eBook, video,
PowerPoint or
SlideShare
Infographics are great way to tell a visual story about data or
research.
Image source: http://bit.ly/NzJvIJ
•

10. Content repurposing mantra: Create,
share, repurpose, measure.
Every time you create a new piece of content, consider
doing the following:
Image source: http://bit.ly/1jDJ3Vk
q Write a blog post about it
q Write a blog series about it
q Share it on social media
q Share it in a newsletter
q Turn it into a webinar, podcast or video
q Create a inforgraphic
q Turn it into a PPT or SlideShare
q Turn it into a Top 5 list or Q&A
10

11. Visit Brainrider.com to get
more content marketing tips."
Or, follow us
on Twitter:
@Brainrider
"
"
Also read our recent
"
blog post on
"
Revitalizing your B2B
newsletter