WHY CREATE VISUAL CONTENT? You have 3 seconds (or less) to capture someone’s attention. If you can’t win your prospect’s attention, you can’t convert them into customers. You are competing with an overwhelming amount of content. “Every two days we create as much information as we did from the dawn of civilization up until 2003” says Eric Schmidt [former Google CEO People only remember about 20% of what they read, but retain about 83% of what they learn visually After a survey of B2C and B2B Facebook Pages, HubSpot reported that photo posts get 53% more likes and 104% more comments than the average Facebook post. Any visual method of delivering information that supports the same marketing objectives as written content. For example: infographics, templates, graphs, videos, charts, slideshows. A STEP-BY-STEP GUIDE TO REPURPOSING CONTENT INTO SLIDESHOWS AND INFOGRAPHICS Step #1: Choose a piece of written content to repurpose. Blog posts, whitepapers, articles, webinars and long slideshows are perfect candidates. Make sure this piece of content has a clear process, storyline, or key milestones. It should contain useful, interesting information that your customers will want to know. Ask yourself: Is this something my audience will want to share? Tip: Start with one of the following types of written content. These formats are easier and faster to repurpose because they already contain basic messages and useful take-aways: Best practices Quick tips Do’s/Don’ts 101 guides Step-by-step How-to processes Glossaries Step #2: Break it down. Package your content into practical, easy-to-consume bites. Tip: Start with one of the following types of written content. These formats are easier and faster to repurpose because they already contain basic messages and useful take-aways: Best practices Quick tips Do’s/Don’ts 101 guides Step-by-step How-to processes Glossaries Step #3: Match a medium to your message. What is the best visual to deliver your content? Infographics are great for: Telling a visual story with data Sharing a series of tips or best practices Slideshows are great for: Explaining complicated information with simple concepts. Teaching how-to processes Offering ideas & inspiration Sharing tips & expertise Step #4: Deliver your message like a sucker punch. What do you want your audience to remember afterwards? Be short, concise & powerful. Make sure your content is simple & to-the-point. No more than 6 lines of text per slide. Step #5: Choose unique visuals that will support your story and clarify your message. Capture your audience’s attention with images that will resonate with their needs, pains and challenges. Step # 6: Publish this shiny new visual content on your blog or in your resource centre. Don’t forget to make it easy to share Write a keyword-rich meta description Step #7: Be social. Share your visual content on Twitter, Slideshare, LinkedIn, G

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