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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
The ultimate pop culturalist's guide to digital marketing
Justin Bieber scores sixth no. 1 album
on billboard 200 chart with 'Purpose'
In true Bieber style, get serious, focus on All That Matters.
Move beyond vanity metrics like traffic, likes and shares
to the real crux of the matter - ROI.
Reporting ROI to the C-Suite
2 minutes ago
Louis Vuitton to invest $80 million in K-Pop
culture factory YG entertainment
Digital content assets are the #K-Pop of the marketing
world: cumulative, enduring and will draw in a crowd.
What will your assets be worth next year?
Adopting an ‘investment mindset’
to digital assets
5 minutes ago
1.5M people like this.
220 people like this.
894 people like this.
1033 people like this.
4.3M people like this.
99 people like this.
2.2M people like this.
884 people like this.
303 people like this.
589 people like this.
962 people like this.
303 people like this.
427 people like this.
1.8M people like this.
303 people like this.
Miley Cyrus and Liam Hemsworth: why
they will be married by the end of the year
Communications are reaching global audiences in record
time. So why not sell products to global audiences too?
Turn your trending topics into global sales in 2016.
Taking a global approach
9 minutes ago
Hugh Jackman gets soggy in his ALS Ice
Get users engaged, inspired and involved enough to
create content for you. Figure out the ALS Ice Bucket
Challenge for your brand.
Turning to crowd-sourced content
11 minutes ago
Why Jon Snow knows nothing about
Become a Targaryen of the marketing world and know
your stuff. Find out what to measure and how to use
both data and tech. Or your career could take a cold,
Jon Snow turn for the worse.
Measure the right metrics and
14 minutes ago
What do email and Taylor Swift have
If you think email is so #1989, shake it off now. It’s
still the best and cheapest form of communication
at your fingertips.
Email is here to stay
18 minutes ago
Amy Schumer pokes fun at her nude
Get personal, Amy Schumer style. There’s a lot to
like about winning the fan game with relevance. Look
into marketing automation with easy personalisation
functionality (e.g. HubSpot) - if you haven’t already.
21 minutes ago
'House of Cards,' using big data to
guarantee its popularity
Data science is driving the best product and
marketing decisions - including what we see on TV.
Use data to tailor your content or risk losing your
Use data, not intuition to make
23 minutes ago
The Martian: getting the science right for
Channel your inner #Martian: if you want to survive,
get mobile first, and then find a way to communicate
with the earth.
Primary screen mobile marketing
26 minutes ago
Oscars 2016: It looks like it’s finally
Leonardo DiCaprio’s year
Like Leonardo at the Oscars, you don’t want to be
forever playing catch-up. (This is your year buddy,
we feel it!). Get them and learn how to use them now.
Using marketing automation and
28 minutes ago
Your move, Mr Bond
Welcome to the end-game of social channels. If you want
visibility now, you need to pay for it. Pay to play: test and
measure your spend to see which platform delivers the
best ROI. Then ramp it up, before everyone else gets in
on it too.
Social media is now pay-to-play
34 minutes ago
the queen of endorsements
From Kim K to Kanye - influencer marketing is THE
best way for brands to reach global audiences. It is
now a ‘bought’ media strategy as companies pay for
endorsement and reach. #showthemthemoney
Influencer marketing goes commercial
35 minutes ago
Tron 2.0: the future of virtual reality is now
Tron-esque virtual reality is here with gusto. Use virtual
reality in your communications to get the undivided
attention of your participants. #themagicofimmersion
41 minutes ago
Taylor Swift fans become part of the show
with LED wristbands
If Taylor Swift can get her show fans dancing on-cue
using only LED light-bracelets, what could you get
your fans, customers or followers to do?
Wear it and use it
43 minutes ago
‘Star Wars: The Force Awakens to
become biggest film in USA history
Awaken your force with a release that is bigger and
better than earlier versions. Lower dev costs mean
that you can build it cheaper with greater insight into
what works. #secondmoveradvantage
Creating mobile apps
48 minutes ago
Invite Friends to Like This Page
News Feed Requests Messenger Notifications More
Jeﬀ Bullas, social and content rockstar, wrote a killer
blog entitled The 15 Digital Marketing Trends for 2016
That Could Destroy Your Business. We like the trends
so much, we decided to have some fun with them.
Read on to ﬁnd out what Jon Snow, Amy Schumer
and House of Cards have to do with digital marketing.
The Ultimate Pop
to Digital Marketing:
What is, like, totally IN for 2016.
Want to become the Targaryen
of the marketing world?
The 6 Marketing Metrics
Your Boss Actually Cares About